3rd Annual ME Fire Safe Conference report

24 – 26 September 2012 | JW Marriott Dubai, U.A.E.
3rd
Annual
MIDDLE EAST FIRESAFE
Supported By:

3rd
Annual MIDDLE EAST FIRESAFE
All statistics compiled from completed surveys: visitor questionnaires and visitor registration forms
INTRODUCTION
The 3rd
Annual Middle East Fire Safe 2012, held at the JW Marriott
Dubai between 24 – 26 September 2012, experienced an impressive
attendance of more than 225 participants from 15 countries. The
event was held under the esteemed patronage of His Excellency
Major General Rashid Thani Al Matroushi, Acting Director General,
UAE Directorate General of Civil Defence – Dubai and gained
the much appreciated support from associations such as Firestop
Contractors International Association (FCIA), Society for Fire
Protection Engineers (SFPE) and German Fire Protection Association
(GFPA).
The event featured 24 sessions by 26 internationally renowned
speakers addressing the current trends, challenges, solutions, and
innovations in the fire safety industry with significant representation
from - government institutions, construction, oil & gas, transport, port
authorities, utilities, financial institutions, manufacturing industry and
solution providers. This event gave all the attendees an excellent
opportunity to directly interact with the fire safety solution providers,
consultants and who-is-who of the industry.
This post show report will summarise the 2012 event, using statistics
from the previous editions to show how the event has grown as a
pioneer must-attend show in the region. If you are already involved
with previous editions of Middle East Fire Safe conferences as a
delegate, speaker or a sponsor and have contributed towards the
conference, we would like to thank you for your constant support in
making the event such a great success.
17 Number of sponsors
225 Number of Delegates
15 Countries Participated
26 Participating speakers
20% Event growth from 2011
Top Line Figures
From my side I found the organization
of the event was done in a wonderful way.
Fleming Gulf staff showed how such events
should be organized to the highest standards.
Many events I have attended in Europe did
not meet the level of professionalism
displayed here, for which I congratulate the
entire team
Eng. Gordon Biezeveld | Underwriters
Laboratory | Program Manager
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3rd
Under the Esteemed Patronage of:
His Excellency Major General Rashid Thani Al
Matroushi, Acting Director General
UAE Directorate General of
Civil Defence – Dubai
Opening keynote address by:
Colonel Salem Al Mugarrab
Assistant General
UAE Directorate General of
Civil Defence – Dubai
Supported by:
Society of Fire Protection Engineers, Firestop
Contractors International Association and
German Fire Protection Association
2 day Post Conference Workshops:
Focused post conference workshops on passive fire
protection, codes and standards, fire engineering
etc. hosted by BM Trada and FM Approvals
Speaker Sessions:
24 presentations including 2 case studies,
2 panel discussions and technical papers on
fire safety issues across 2 days led by
26 established industry speakers.
Advisory Panel:
Edward Mcalpin, Fire and Rescue Advisor
Ministry of Interior - Qatar
Donovan Ryan, Fire and Emergency Manager
Qatar Petroleum-Ras Laffan Industrial City
John Boyce, Fire Design and Engineering
Manager, BAA
Aziz Zerban, HSEQ Manager-MENA, CH2M Hill
Malcolm Shiels, HSE Manager, COWI
Salil Nair, HSSE Professional
Ministry of Defence - Government of India
Donna Strachan, Independent Consultant
Fire Safe is a very important topic to be
brought to the Middle East. Fleming gulf did
an impressive job with organizing this event
here and I can see it is improving with every
passing year
Heba Al Dhahri | DUCAB | Senior Marketing
Officer
Event Highlights
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3rd
What attendees felt for 2012 event
Speaker Companies Participated
Well worth attending, made
many contacts and learnt lot more
than expected

Row Board | Aviation Safety
Manager-Training Safety
Abdulaziz Hussni Zurub | HSE
Manager
Abu Dhabi Municipality
Mohammad Bidad | Group HSE
Manager ACC
Eng. Abdullah Maghrabi | Business
Development Engineer | Al-
Jazeera Paints
Susan Lamont | Associate
Director-Fire Engineering | ARUP
Hussam Al Haddad | MD-Middle
East | ATEIS
John Boyce | Head of Fire | BAA
Stefano Chiti | Specialist Fire-
Indoor Climate Control | COWI
Mark Morris | Global HSEQ
Director
Dubai Drydocks World
Graham Rafferty | Operational
Excellence Manager | DUCAB
Dr. Peter Wagner | Member | GFPA
Bobby Syed | VP-International
Business Development | HAAGEN
Eng. Hao Giang Tay |
International President | Institute
of Fire Engineers
Clay Booth | Sales and Mktg
Manager-North America |
Morgan Thermal Ceramics
Nicole Hoffmann | Principle Fire
Engineer-Rail and Road | Parsons
Brinckerhoff-UK
Eur. Ing. Amair Saleem | Director-
Safety,Risk and Regulation, RTA
Eng. Sumir Pattoo | Senior Fire
Protection Engineer Saudi Aramco
Hermito Fernandes | Territory Sales
Manager | SCHOTT
Morgan J Hurley | Technical
Director | Society for Fire
Protection Engineers
Sandy Dweik | Vice President
Chief Consultant
Thomas Bell-Wright International
Consultants
Drs. Eur-Ing. Gordon Biezeveld |
Program Manager | UL
Robert Davies | Associate Director-
Fire Life Safety WSP
Conference Experience
59% said the event was excellent
30% said the event was good
11% said it is too early to comment
90% of the delegates rated their overall
experience as good
76%
of the attendees suggested they
would want to attend it again next
year
60%
of the attendees would suggest this
event to their colleagues
95%
stated they acquired new knowledge
after attending the event
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3rd
75% of the attendees think the event is important for professional development
90% of the attendees find this event apt for business networking and exchanging ideas
80% of the attendees were here to hear specific topics/sessions
90% of the attendees suggest this event has brought valuable knowledge and insights on the subject
What Delegates Felt About the Event:
Over the course of the three days event, 225 visitors attended the 3rd
Annual Middle East Fire Safe, making this one of the
largest fire safety event in the Middle East region. With a 20% increase in delegate percentage from last year, the event has
yielded results for delegates and they took home substantial learnings on the fire safety techniques, latest innovation and fire
protection measures.
Geographical
Break-up of Attendees
Industry Breakdown
U.A.E. 69%
K.S.A. 12%
Oman 0.04%
Bahrain 1.00%
Qatar 4%
Europe 6%
North Africa 4%
USA 3%
Far East 1%
India 0.09%
OGP 12%
Trading Companies 12%
Government Institutions 18%
Construction Companies 7%
Manufacturing Companies 19%
Consultants 8%
Solution Providers 6%
Transport Sector 5%
Certification Approvals
Bodies 5%
Port Authorities 2%
Utilities Sector 3%
Financial Institutions 3%
Delegates by Job Title Split
Manager-HSE/Group HSE/
Senior HSE/QHSE/Corporate
Safety/Regional Safety/Safety/
IMS/ System Design 11%
Manager-Technical Sales/
Product Sales/Branch/Projects/
Regional Business/Marketing Artwork/
International Accounts/Commercial/
Business Development 8%
Superintendent-Station/HSE/
Emergency Response/Strategy 7%
Advisor Team Lead-Technical/HSE 8%
Associate Director-Fire/HSE 4%
Engineer-Technical Support/HSE/
Loss Prevention 9%
Supervisor-Maintenance/Instructor/
Industrial Safety 12%
Specialist – EHS/Safety/Loss Prevention/
Indoor Climate/Quality Excellence 9%
Head-Fire/Life Safety/HSE Design/
Interior Design/Loss Prevention/
RD/Safety Zones 10%
Manager-Training/Quality Assurance 6%
Chief Engineer 2%
Director - HSE 6%
Vice President-Sales/International Business/
Export Sales 4%
Business Leader 1%
Organizational-CEO/CTO/GM/Board Director 3%
Delegate Summary
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3rd
Emirates Steel
Federal Electricity and Water
Authority
FM Approvals
Forster
Gazprom Neft Badra B.V.
GFPA
Global Village
Gulf Contractors Co LLC
Gulf Trade Link
Gutal Trading Est.
HAAGEN
Hedley International Emirates
Contracting LLC
Hilti
Honeywell Life Safety
HSSE Professional
IFC Certification
Institute of Fire Engineers
INTRACO UAE LIMITED
Knauf
Laing O‘rourke M.E
Lusail/ Diar
Ma’aden Phosphate Company
Mammut Building Systems
MBC Group
Mesc Cables
Ministry of Interior, General
Department of Civil Defence
Ajman
ESNAAD – ADNOC Group
Ministry of Interior, General
Head Quarters - Dubai
Morgan Thermal Ceramics
Msheireb Properties
National Security Institute
Nippon Electric Glass (NEG)
Nippon Paint Marine Coatings
Parsons Brinckerhoff-UK
Petrofac Limited
Power and Water Utility Company
(MARAFIQ)
Promat Fire Protection LLC
Qatar Foundation
Qatar Fuel Additives Company
Limited (QAFAC)
Qatar Petroleum
Roots Steel International
Company Limited
RTA
Saudi Arabian Airlines
Saudi Arabian Oil Company
(Saudi Aramco)
Saudi Aramco
Saudi Basic Industries
Corporation (SABIC)/ Saudi
Petrochemical Company (SADAF)
Saudi Electricity Company (SEC)
Saudi Industrial Development
Fund
SCHOTT
Schott Middle East FZE
Serco Dubai Metro
SFFECO
FATA GULF
Sidi Kerir Petrochemicals Co.
“SIDPEC“
Society for Fire Protection
Engineers
Standard Chartered Bank
Technical Glass Products
Tecom Investments
TGAC
Thales Mewa
The Arabian Oil Company
(Agoco)
Thermal Ceramics M.E
Thomas Bell-Wright International
Consultants
TJEG
Tyco Fire Security UAE LLC
UK Government
UL
Unisafe Fire Protection Specialist
L.L.C.
United Technologies
Wadi Al-Jizzi Power Company
WAHA Oil Company
White Aluminium Enterprises LLC
Wings Power Solutions
Wintershall Libya
WS Atkins Partners Overseas
WSP
WSP Middle East
Yamama Saudi Cement Company.
Ltd.
Key Participating Companies
Good industry gathering, excellent networking and knowledge based event
Hermito Fernandes | Schott ME FZE
Territory Sales Manager
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3rd
85% to gather market information
40% to raise profile of the company in the region
80% to generate new sales leads
70% to consolidate leadership in the market
90% to evaluate competitor products and services
90% to enhance relationship with existing clients
85% sponsors stated they would like to participate next year
96% were happy with the networking opportunities
98% of sponsors received good response from delegates
85% felt this event was important to their business
90% felt it is a key event in the region
80% think the event is important to their sales and marketing success in the region
75% felt this event has helped them penetrate into new markets
What the Sponsors Felt About the Event
The conference provided all the sponsors a comprehensive pre-event, on-site and post event marketing and advertising
opportunity, unparalleled networking opportunities and one-to-one meetings throughout the event with senior fire prevention
heads and policy makers.
This event guaranteed sponsors an unique perspective on everything related to fire safety and meet and discuss with the
industry‘s best talent. Companies sponsoring and exhibiting at the event displayed a wide range of diverse products, services
and innovations from the fire and safety industry.
Sponsors Summary
Key Reasons of Sponsoring
||Fire Testing Consultants
|| Fire Alarm Systems
|| Fire Resistant Cables
|| Intumescent Coating
|| Thermal Acoustic Fire Protection
|| Fire Training Products
|| Life Safety Products
|| Personal Protection Equipments
|| Product Certification Testing
|| Fire Fighting Products
Sponsors Profile – Core Activity
Informative, well
organized and
productive
Murtuza Kapadia
Caribbean Trading
Company LLC
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3rd
Supported By
Endorsing Partner
Strategic Partner
Official Certification
Partner
Silver Sponsor
Official Supporting
association
Associate SPONSORS
Workshop leaderS
Official Testing PartnerS
ENDORSed by
Supporting sponsorS
Gold SponsorS
Bronze Sponsors
Headline Sponsor
ExhibitorS
Sponsors
Elmashreq Firefighting (L.L.C)
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3rd
Comparative Growth Study (2010 -2012)
Sponsors Comparison Delegates Comparison
0
5
10
15
20
0
50
100
150
200
250
2010 20102011 20112012 2012
9
17
137
165
225
11
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3rd
Press Media Relations
Fleming Gulf Conferences has a team of dedicated press and
media professionals to manage the event‘s press activities
ensuring its regular local and international coverage.
Print
The 3rd
Annual Middle East Fire Safe marketing strategy consisted of
a print advertising and editorial campaigns which extended itself
across the leading international and regional trade magazines. Six
adverts appeared as part of the advertising campaign, covering
a range of the most renowned titles.
Website
The 3rd
Annual Middle East Fire Safe website attracted more than
6,500 unique visitors from April to September 2012.
Email Marketing
Our targeted and extensive email campaign was our most
comprehensive campaign communicating with over 30,000
policy makers. We carefully analysed the results and trends to
build and grow the event into 2013.
Online Promotion
Through our partners and affiliates, the event has reached an
additional over 50,000 online viewers through external email
campaigns by partners, newsletters, adverts and editorial features
in online magazines, web banners and event listings.
Social Media
The event has presence in both LinkedIn and Twitter, and this
has attracted a good number of members and followers that
participate in engaging discussions. The event participants, from
speakers, delegates through to exhibitors and sponsors have
actively contributed to these group discussions.
Search Engine Optimisation
The event is profiled on all the major search engines.
Telemarketing
A team of trained telemarketers were involved in the promotion of
the event, targeting fire safety professionals in UAE and registering
them to attend the event.
Marketing Promotion
Media Partners
®
Subscribe
Free
Workplace safety should rank highest on an organization’s list of goals.
Where does it rank on yours?
24 – 26 SEPTEMBER 2012, DUBAI, U.A.E.
3RD
ANNUAL
MIDDLE EAST FIRESAFE
To register, contact: Priti Mathur – +91 971 4609 1570, priti.mathur@fleminggulf.com
www.fleminggulf.com/MiddleEastFireSafe
SUPPORTED BY:
ORGANIZED BY:
ASSOCIATIONS:
SPONSORS:
It’s YOUR responsibility to make your workplace safe
Ensure
your participation
REGISTER
TODAY!
To register, contact: Priti Mathur – +91 971 4609 1570, priti.mathur@fleminggulf.com
ORGANIZED BY:
Workplace safety should rank highest on an organization’s list of goals.
Where does it rank on yours?
24 – 26 SEPTEMBER 2012, DUBAI, U.A.E.
3RD
ANNUAL MIDDLE EAST
FIRESAFE
SUPPORTED BY:
www.fleminggulf.com/MiddleEastFireSafe
Ensure
your participation
REGISTER
TODAY!
It’s YOUR responsibility to make your workplace safe
POST SHOW REPORT

3rd
Submitting paper proposal:
You can submit a paper proposal on any of the events topics, which will be available on the events website shortly.
Participating as a delegate:
You can always contribute by sharing your knowledge with your peers and colleagues.
For more information please contact
Jumana Mashraqui | Sr. Conference Producer
jumana.mashraqui@fleminggulf.com | T: 971 4609 1554
Sponsoring the event:
4th
Annual Middle East Fire Safe offers a selection of sponsorship opportunities that is suitable for a range of budgets.
Exhibiting at the event:
The event offers an opportunity for exhibiting and showcasing your latest technologies, services, and products.
To sponsor exhibit please contact
John Paul | Business Development Director
john.paul@fleminggulf.com | T: +91 973 1183 803
Have you considered participating at the 4th
Annual Middle East Fire Safe yet
What‘s Next in 2013
?
Founded in 2005, Fleming Gulf is young, dynamic and has fast become one of the leading providers of business intelligence through
industry specific conferences, webinars and skills enhancement training courses. Our goal is to link professionals and provide them with
commercial acumen, business investment contacts and a world of opportunities. Our reach is global-spanning serving organisations in
the Middle East, Asia, Africa, Europe, and as far as Latin America.
Fleming Gulf delivers the most comprehensive business events by leveraging our network of industry influencers with specialist knowledge
to provide organisations the winning edge that makes a difference in their decision making in today‘s competitive business landscape.
Through our live and on-demand webinars, class-sized intensive certification courses, highly focused niche conferences and large
scale summits, Fleming Gulf has brought together nearly 100,000 professionals representing industries including HSE, oil gas, utilities, life
sciences, mining, construction, HR, transport logistics, finance, telecom IT, aviation and marketing.
We are committed to provide our partners - speakers, delegates, exhibitors, sponsors and supporters - a unique learning experience
where they can find stimulating topics, engaging conversations and meet the biggest names within their field.
Organized by: Fleming Gulf Conferences
Dubai Airport Free Zone Authority, P.O. Box 54772 Dubai UAE
Tel: +971 4 6091555 | Fax: +971 4 6091589/90
Email: info@fleminggulf.com Web: www.fleminggulf.com
POST SHOW REPORT

3rd Annual ME Fire Safe Conference report

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