Anti Counterfeiting - Playing Roulette Or Chess?

Anti-counterfeiting Playing roulette or chess? Innovation Day 2009 Dr Frances Metcalfe Group Leader Industrial & Scientific Products

Agenda Counterfeiting – the problem 1 How do we design an effective approach? 2 The role of technology in the solution 3 Looking to the future 4

Historically associated with forging of bank notes, counterfeiting has spread into other potentially less challenging but more lucrative areas

Who cares? Who is responsible for implementing anti-counterfeiting? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the impact of counterfeiting? ,[object Object],[object Object],[object Object]

Further trends in counterfeiting ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction 1 How do we design an effective approach? 2 The role of technology in the solution 3 Looking to the future 4

[object Object],[object Object],[object Object],[object Object],Effective anti-counterfeiting approaches derive their strength from a combination of rigorous system level thinking and technology

The logistics and supply chain ‘system’ Legitimate Illicit

An effective approach requires a clear understanding of the requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An effective approach also needs to understand the capabilities and nature of the counterfeiter and the users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda Introduction 1 How do we design an effective approach? 2 The role of technology in the solution 3 Looking to the future 4

Effective solutions use a combination of technologies to deter, defend against, and detect the counterfeiter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A combination of overt and covert features can be used to provide us with good coverage of the set of requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A combination of overt and covert features can be used to provide us with good coverage of the set of requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The development of portable, low-cost instrumentation is a key factor in the success of a number of covert authentication systems ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bayesian signal processing and information theory approaches provide significant benefits to authentication systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radio Frequency Identification (RFID) technology provides the ability to securely encode a serial number within a device and store a trace history ,[object Object],[object Object],[object Object]

Counterfeit products are becoming increasingly prevalent requiring a structured game plan - so is it roulette or chess we want to play? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Looking to the future

[object Object],[object Object],[object Object],Questions?

Contact details: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Cambridge Consultants Ltd, Cambridge Consultants Inc. All rights reserved. Commercially Confidential This Presentation contains ideas and information which are proprietary to Cambridge Consultants Limited and/or Cambridge Consultants Inc: it is given to you in confidence. You are authorised to open and view any electronic copy we send you of this document within your organisation and to print a single copy. Otherwise the material may not in whole or in part be copied, stored electronically or communicated to third parties without the prior written agreement of Cambridge Consultants Limited and/or Cambridge Consultants Inc.

Anti Counterfeiting - Playing Roulette Or Chess?

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Anti Counterfeiting - Playing Roulette Or Chess?