5. It might feel challenging to apply empathy to your business model.
6. Start with a simple strategy:
Observe what your clients
do in the real world instead
of assuming they do what
you think they do
7. I realized that
everything I had
focused on ME.
I talked about myself,
my team, and how
great I thought my
product was.
Askyourself:
What is this person's
every day life like?
8. What are the things that
they keep secret?
What keeps them awake
at night?