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$2.4 MILLION IN ONE MONTH
5 Steps
To Becoming your own
Traffic Expert
RUSS RUFFINO
STEP 1
Step 1
Understand the problem you're trying solve before you
find the clients.
To understand a problem,
start by understanding
the person with that problem.
Develop a sense of
empathy.
It might feel challenging to apply empathy to your business model.
Start with a simple strategy:
Observe what your clients
do in the real world instead
of assuming they do what
you think they do
I realized that
everything I had
focused on ME.
I talked about myself,
my team, and how
great I thought my
product was.
Askyourself:
What is this person's
                         every day life like?
What are the things that
they keep secret?
What keeps them awake
at night?
Whatdotheyreally
wanttodo?
Know your client's problems through empathy.
Then, sell solutions (not products)
ELEVATE
32 MADISON AVENUE | CANADA
Step 2Find the people who need the problem solved
Next time...
RussRuffino.com Clients on Demand

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How Russ Ruffino Got to 2.4 Million in One Month: Step 1