8. Conversations have been multiplied billions of times over Information travels at the speed of thought Everything has been accelerated Business owners are overwhelmed
9. Make sense of it all Kate Dobens Henry O’Loughlin Zlatko Adilovic Mark Forrester
12. Fundamentals Know, like and trust Social media is the great facilitator – or social lubricant that can get the right conversations started with the right people
13. You NEVER get a second chance to make a great firstimpression -Ann Stephens
15. What makes a Good Website Front End Middle End and Back End Programming Browser and OS Compatibility Search Engine Optimization (SEO) Mobile Device Compatibility Social Media Integration/Blog
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18. Marketing Has Taken a 180° Marketing has changed from chasing leads To attracting leads From Outbound to Inbound
40. What it isn’t What it is Sloppy writing People ranting For techies Personal diary Target searches for Google Showcase expertise Start social discussions Capture leads Blog
41. What to do Gather up all of your content Use Host the blog on your website Start writing what people want to read Write compelling titles Blog
64. View on Youtube: http://youtu.be/eZHuZbTw13Q Keyword: Power Plumbing Yoularoid
65. View on Youtube: http://youtu.be/7PwSFOLfcoU Keyword: Dennis Calcagno Yoularoid
Hinweis der Redaktion
Traditional media – TV, radio, printTraditional still works, I’m not here to say switch everything to social. Keep up the traditional, just start calling people to the social.
Then, the world wide web, the internet comes along. Marketers take the same outbound approach to messaging.Spam emails, pop up ads, flash banner ads
People have made lots of money blocking these disruptionsAs these things are going on and being developed, MySpace and Facebook, Google and Yahoo are coming outAllowing people to choose – choose which brands to follow, what websites to visitHere’s where the 180 degree turn takes placeWith search and social online, people have the ability to choose
Inbound Marketing is a book by Dharmesh Shah and Brian Halligan.
End the slide with this: So how can you start being inbound? A blog is the center of your online marketing universe
Misconceptions about blogging – these were my own misconceptions before I started a blogThese are still true, but they aren’t applicable to business blogging