A Lap Around Cialdini

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Everyone is born with the ability to influence others, and be influenced by others. Some however, have studied the science. Robert Cialdini is one of these. His 6 principles guide all influence. This is an illustration, in 5 mins, a lightning talk, 20 slides 15 secs per slide, of how Apple used these principles to sell an iPad to a one Microsoft Evangelist.

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