How did Facebook grow to be the business behemoth that it is today? What is Facebook's business model? In particular, what is Facebook's customer growth engine? The above presentation features a "Business Model Strip" that visually summarizes Facebook's business model as well as how it massively grew its customer base. Facebook's business model strip can be used to facilitate discussion on all aspects of Facebook's business model engine and in particular, its customer growth engine.

1. Facebook.com
Business
Model
Strip
Rapidly
Document,
Analyze,
Prototype,
and
Design
Business
Model
Engines
for
CUSTOMER
GROWTH
HACKING
Register
at
www.visionaryd.com
to
learn
more
about
the
Lean
Business
Modeling.
Lean
Startup
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
h;p://twi;er.com/RodKuhnKing
BUSINESS
MODEL
REVENUE
MODEL
Business
Model
(Strip):
Customer
Growth
Engine
Job
To
Get
Done
(JTGD)
Ad-­‐
Model
Facebook.com
• Founded:
2004
• Tagline/Value
ProposiNon:
“Move
fast
with
stable
infrastructure”
• Industry/Product:
Social
Networking
• CompeNtors:
Twi;er;
LinkedIn;
Google+;
Yelp
Zynga;
Groupon;
...
Facebook.com
q Give
people
the
power
to
share
and
make
the
world
more
open
and
connected
q Sustainably
make
profit
Business
Model
Engine
(Blue
Ocean
Strategy):
Low
Cost
&
High
Quality
Users
(Social
Networkers)
q Share
ideas
especially
photos
and
videos
(links)
AdverNsers
q Obtain
exposure
to
targeted
users
Developers
q Provide
plaYorm
and
tools
(API)
for
developing
apps
Facebook.com
(Social
Network:
MulP-­‐sided
PlaRorm)
AdverNsers
Users
Developers