Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's bigger than growth hacking and it goes beyond PR. This presentation attempts to show the full spectrum of everything that a head of marketing at a startup does.

1. April Dunford, co-founder, RocketScope
What is
Startup Marketing?

2. What it’s NOT:

3. The cure for a LOUSY PRODUCT

4. MAGIC

5. COMMON SENSE

6. It’s BIGGER than you think

7. Lead Generation
Lead Nurturing
Email Marketing
Inbound Marketing Programs
Sponsorships
Paid Advertising
SEO
Events
Webinars
Outbound MarketingPromotions/Contests

8. Content Production
Blogging
Video
eBooks/Whitepapers
Graphics Website
Slideshare
Podcasts
Slideshare
Photos
ArticlesCase Studies
Checklists
Calculators
Interactive Demos
Data Sheets
Feature Guides
Newsletters
Content Curation

9. Message & Brand
Identity
Brand Guidelines
Messaging
Storytelling

10. Metrics
Key Metrics Tracking
DashboardsData Capture
Analytics

11. Media & Influencers
PR/Media Relations
Influencer Programs
Public Speaking
Analyst Relations

12. Customer Success
Customer Success
Marketing User Groups
Renewals
Onboarding
Customer Conferences
Cross/Upsell programs
Support Programs
Customer Advisory Boards
References

13. Community
Forums
Private Communities
Google+
LinkedIn
Facebook
Instagram
Facebook Twitter
Pinterest
Blogs/Comments

14. That’s All?
You Think

16. Partners & Distribution
Distributor Programs
Strategic Partnerships App Store Marketing
Affiliate Programs
White Label and OEM programs
Reseller Programs
Services Partnerships

17. Sales Strategy & Support
Call Scripts
Target Account Programs
Sales Content Development
Sales Training
Marketing/Sales Lead Flow
Lead Nurturing

18. PRODUCT
In-Product Marketing
Pricing StrategyVirality Features
Packages
Market Feedback

19. Market Insight
Market Tracking
Personas
Buying Process
Insight
Competitive
Intelligence

20. Startup Marketer?
Ever wonder why it’s so hard to hire a great

21. (that’s why)

22. RocketScope
Startup Marketing Newsletter & Blog:
www. RocketScope.com
@RocketScope