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What is Startup Marketing?

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April Dunford, co-founder, RocketScope
What is
Startup Marketing?

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What it’s NOT:

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The cure for a LOUSY PRODUCT

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What is Startup Marketing?

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Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's bigger than growth hacking and it goes beyond PR. This presentation attempts to show the full spectrum of everything that a head of marketing at a startup does.

Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's bigger than growth hacking and it goes beyond PR. This presentation attempts to show the full spectrum of everything that a head of marketing at a startup does.

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What is Startup Marketing?

  1. 1. April Dunford, co-founder, RocketScope What is Startup Marketing?
  2. 2. What it’s NOT:
  3. 3. The cure for a LOUSY PRODUCT
  4. 4. MAGIC
  5. 5. COMMON SENSE
  6. 6. It’s BIGGER than you think
  7. 7. Lead Generation Lead Nurturing Email Marketing Inbound Marketing Programs Sponsorships Paid Advertising SEO Events Webinars Outbound MarketingPromotions/Contests
  8. 8. Content Production Blogging Video eBooks/Whitepapers Graphics Website Slideshare Podcasts Slideshare Photos ArticlesCase Studies Checklists Calculators Interactive Demos Data Sheets Feature Guides Newsletters Content Curation
  9. 9. Message & Brand Identity Brand Guidelines Messaging Storytelling
  10. 10. Metrics Key Metrics Tracking DashboardsData Capture Analytics
  11. 11. Media & Influencers PR/Media Relations Influencer Programs Public Speaking Analyst Relations
  12. 12. Customer Success Customer Success Marketing User Groups Renewals Onboarding Customer Conferences Cross/Upsell programs Support Programs Customer Advisory Boards References
  13. 13. Community Forums Private Communities Google+ LinkedIn Facebook Instagram Facebook Twitter Pinterest Blogs/Comments
  14. 14. That’s All? You Think
  15. 15. Partners & Distribution Distributor Programs Strategic Partnerships App Store Marketing Affiliate Programs White Label and OEM programs Reseller Programs Services Partnerships
  16. 16. Sales Strategy & Support Call Scripts Target Account Programs Sales Content Development Sales Training Marketing/Sales Lead Flow Lead Nurturing
  17. 17. PRODUCT In-Product Marketing Pricing StrategyVirality Features Packages Market Feedback
  18. 18. Market Insight Market Tracking Personas Buying Process Insight Competitive Intelligence
  19. 19. Startup Marketer? Ever wonder why it’s so hard to hire a great
  20. 20. (that’s why)
  21. 21. RocketScope Startup Marketing Newsletter & Blog: www. RocketScope.com @RocketScope

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