17. â Social media is not about blogging, or wikis, or RSS or any of that sort of stuff. Itâs about how you use listening and coalescing the conversations that are going on to inform everything you are doing... â ...It powers the fundamentals of the business â it changes everythingâ
40. KINDER Surprise Agency Brief Prepared by: Kinder Category, Luxembourg For: EACA International Summer School, 2010 Warning This is a one-to-many mass message brief It gives little direction to help a social media approach
42. Not a world of information Itâs a world of connection and action
43. The challenge: Get the connected crowd to support what you do, rather than replace what you do
44. Itâs about how you use listening and coalescing the conversations that are going on
45. A social media strategy We like what you do We donât like what you do Who are you, what do you do Hereâs how to make it better CONVERSATION CONTENT COMMUNITY