The document discusses how businesses need to focus on their online reputation and visibility in today's digital landscape. Because of widespread mobile device usage and social media integration, information can now be shared with millions instantly. This means reviews and mentions on sites like Facebook, Google, and Yelp have a big impact. It's important for businesses to monitor what is said about them online, ensure their listing information is accurate across sites, and engage with customers on social media. Partnering with a high-traffic local site like Omaha.com can help improve a business's online presence through features like accurate listings, reputation reports, promotions, and social media integration.

2. Virtually everyone is carrying around a personal computer that is more powerfulthan the
computer that put a man on the moon.

3. • 1.1 billion users on Facebook
• 50+ million unique users on Trip Advisor
• 33+ million local reviews on Yelp
• 58 million tweets sent each day
• 925k new google+ users each day
Here’s why…

4. Because of the rapid growth of mobile device usage and the
integration of more social media platforms, information
can be shared to millions of consumers within a
click of a button.

5.  Gives you a chance to listen for revenue opportunities
 Find out what you’re doing right or wrong
 Indicates the health of your brand – positive or negative
 Increases brand awareness
 See what your competitors are doing
Why should you care?… “SOCIAL MENTIONS”
If you were prompted every time someone mentioned you on social meda…

6.  Reviews are beginning to crawl into search results
 Reviews can be extremely keyword rich
 Reviews are play a part in Google’s search ranking factors (amount, average rating, sources)
 Reviews now play a large part in how consumers choose a business to work with…
Could be a competitor….can you afford to not know what is being said about you?
Why should you care?… “REVIEWS”

7. Consumersnow have the ability to
post a review virtually
anywhere & share information
about your business & their own experiences in
an instant. Even while they are
still in your establishment…
Didn’t have this problem 8 years ago…

9. 1. Do you have any negative reviews?
2. Do you have any reviews at all?

10. Do you know where your business listings are?
Do you know what’s on them? Reviews?
Any of these websites or social media sites could have your business information listed on it.
Everywhere your information is listed online is a potential opportunity for a new customer to view it.
Bad reviews, wrong phone #’s, outdated information is a bad first impression for a new customer - bad SEO.
Web directory / local search ecosystem

11. But wait, I get reviews but why is the accuracy of my
business listings everywhere online important?
 Google wants to use businesses in their results that have multiple business listings.
 Google can see the number of times & places that your business is listed around the web.
 Google then cross references these listings for accuracy.
 Google is a robot – it simply identifies these listings, which is why these listings all need to
be exactly the same.
 When you have an incorrect business listing on the web, Google doesn’t know what is accurate
and what isn’t? So instead of taking the risk, Google may not use those business listings at all.
 Many online directories use listings from other major websites so if one major website directory listing
incorrect it can populate several other incorrect listings increasing the chance that
consumers looking for your business get the wrong information. – loss of potential sale

12. https://support.google.com/places/answer/148047?hl=en#accurate

13. Search is not just about being “at the top” of
Google…it must now include popular opinion! -
think of your last vacation…

14. Google & Siri can even rank by
REVIEWS &
ACCURATE
INFORMATION

15. So are you being proactive & asking these questions?
 Do you know what customers are saying about your business?
Do you know where things are being said about your business?
 Is the information about your business accurate & consistent?
 What makes you stand out to new customers vs. your competitors?
 How do you keep those new customers?
 How do you grow relationships with those customers?

16. Where do I start?
So how can you grow your business listing’s visibility?
Take control of your
Online Reputation
Online Reputation
=
What you say about yourself
(Digital Footprint)
+
What consumers say about you
(Digital Shadow)

17. Online Reputation & Online Web Presence
Go “Hand-in-Hand”
In order to win you
have to maximize
your online reputation
and your visibility!
100%
Visibility
Reputation
Scam
Shame…
100%0%

18. Meet Jay and Tom…
• Both own landscape design businesses
• Both are NOT invested in their websites
• Both have Facebook®
pages
• Both have some happy customers
Tom

19. Jay is more up-to-speed on social
media & has 350 likes on his
facebook page & thinks that’s all
that he has to do digitally for Green
Onion Landscaping.
Tom has seen Green Onion’s
website and Facebook®
page and
thinks that they look great!
Tom

20. How visible is Colombo Design to
potential customers?
• Colombo has an old Facebook®
page
• Colombo has no reviews anywhere
• Colombo has an old website listed
• Colombo is on page 4 of Google
Tom knows that he needs to do
something, but what exactly?
Tom

21. Meet Jamie….
she’s currently looking for a landscape company.
She began searching on her phone while waiting for
son’s soccer practice to end
Green Onion was recommended to Jamie
by a friend…except she can’t quite
remember the name…

22. Jamie resorted to Googling the phrase
“landscaping” but none of the businesses
listed rang a bell….
Jay’s business Green Onion Landscaping is NOT
VISIBLE online and he may have just lost a
potential client to his competitor…

23. Are you engaging with your customers on
social networks?
• Regular Posts
• Growing Likes
• Shares
• Audience
http://searchenginewatch.com/article/2325343/Ma
tt-Cutts-Facebook-Twitter-Social-Signals-Not-
Part-of-Google-Search-Ranking-Algorithms
• Google treats social
pages like any other
webpage…

25. Meanwhile, Tom has been making some
improvements…
Correcting inaccurate listing information that he
finds in his spare time
Making some improvements on his website to help
with his Google ranking
But he is still not on the first
page…
Tom

26. What does Tom need to do in order
to be successful?
 Take control of his online reputation
 Positive online reviews
 Accurate business listings on directories
 Keep up with his digital footprint & shadow
Connect with a High Value site
Tom

27. 1. How does your online presence compare to your competition?
2. Are you in front of customers online?

29. What is ?
• Reputation Monitoring &
Management
• Listing Accuracy
• Reviews
• Social Mentions
• Competitive web analytics
• Promotional Package
• Associated with a High Value
Website - Omaha.com

30. High-Value Websites
What are they?
• Well known, trusted sites
• Good, high-quality content
• Articles and photos are shared often
• Content updated constantly
• High traffic /visitation from online viewers
How do they help businesses?
• Increase visibility – turn our traffic into yours
• Great source for reviews
• Accurate listing information
• Supported social media mentions
• Improves competitive presence
Omaha.co
m

31. Featured Business Listing
1. Enhanced search signals
2. Map
3. Video
4. Photos
5. About us
6. Print
7. Social
8. Registered SEO
9. Enhanced SEO
Findit DirectoryOmaha.com
1. 23 Millions Pageviews / mo
2. 1.3 Million Unique Visitors
3. Updated Content
4. New Post & News
5. New photos, comments
6. Constant Engagement
1. Featured Listings Widget
2. Setup great for Google

32. Reputation Reporting and Monitoring…
At a glance, a summary of:
 Overview
 Online visibility
 Reviews
 Mentions
 Social
 Competition
Regular Reports
Consultants will be bringing you your FREE reputation reports at the end
and will be here afterwards to answer any questions.

33. vs.
 Highly visible, highly engaging, high value website
 Natural pageview traffic because of news
 Ability to create intent and drive traffic to your business immediately
 Understand the value of building a brand & telling your company story.
 Create consistent funnel of new business, testimonial & review opportunities
There will always be an immediate need
for you to stay in front of an audience
consistently !
vs.
Promotion is essential…

34. Promotional advertising to drive
traffic to your business!
 Monthly group email blast to over 100k
subscribers
 Digital Display Banner ads on
Omaha.com
 Monthly group print promo in the
Omaha World-Herald
 Help with Google+ business listing
registration
 Uploaded 2x2 print ad online

35. All working
togetherto make sure
that customers can
Find You!

36. By partnering with & improving the visibility and online reputation
of Colombo Landscape , Tom is growing his business!
He is…
 Getting reviews e-mailed to him when they are posted so
he can be more responsive immediately
 Updating his online business directory listings so that
they all have the same, accurate, consistent information
 Keeping up with what is being said on review sites &
social media about Colombo Design
 Posting frequently & engaging with customers on his
Facebook page
 Asking happy customers for positive reviews
consistently…
Tom

37. She finds Colombo Design on Google and notices that they
have 6 positive Google+ reviews …
She checks out the Colombo Design’s Website & Facebook
page and loves the pictures posted recently and the great
customer feedback and engagement…
Tom is going to see Jamie for a consultation next
week…
Jamie is still searching for a landscape designer…
Tom
So what do you think?

38. Steps to Increasing your Online Web Presence:
1. Claim your business listings and fix your online information so that it is accurate and
up-to-date on various online directories
2. Associate with high value, high volume, highly visited directories and websites such as
Omaha.com
3. Develop your 5-star online reputation by getting updates every time your business is
mentioned online or whenever someone posts a review about your business
Promote it! Monitor it! Manage it!
To enhance your online web presence with

39. Featured Directory Listing on Omaha.com
Organic SEO because you’re linked to Omaha.com
Access to Reputation Reporting & Monitoring
Social Media Integration on Directory Listing
Help with Google Places Registration
Digital Display Banner Ad Impressions
2x2 Full Color Print ad in Monthly ½ /Full Page promo
Uploaded 2x2 print ad online
Video uploaded on Directory Listing
Promotional Packages
Brand Builder
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$120
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$1,050
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$650
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$780 / yr
savings!
$3,780 / yr
savings!
Multiple location discounts as well!