2016 Retail Pro Americas Summit in Las Vegas. Presentation by Elad Segev | CEO | Syenap About Syenap Nothing is more expensive than a lost opportunity. Syenap is a cutting edge analytics provider at the forefront of putting the customer first. Through its unique data source in the brick and mortar environment, Syenap provides insights that increase profits, reduce expenses, maximise efficiency and improve customer service. Syenap is able to measure, understand, predict and monitor customer behaviour allowing the client to capitalise on all the opportunities within its physical space. Syenap combines expertise, innovation, strategic partnerships and global technology leaders to deliver insights for retailers, shopping mall operators, the gaming industry and other customer-facing operations. Learn more about Syenap at www.syenap.com.