1. We are a digital agency
that builds proprietary tools
and custom solutions
which enable our clients
to more intelligently engage
their customers.
Perspective. Precision. Purpose.

2. Resolute Purpose:
Who we serve:
Perspective. Precision. Purpose.

3. Service Overview
DESIGN &
DEVELOPMENT
STRATEGY &
CONSULTING
ANALYTICS
& MARKETING
• Strategic Advisory
Services
• Mobile Web & Apps
• Website Design
& Development
• Search Engine Marketing
& Optimization
• Display Media Planning
& Buying
• Proprietary Web &
Mobile Analytics
Perspective. Precision. Purpose.

4. Digital Strategy & Consulting
• Brand Blueprint
– Core Ideology, Market Dynamics,
Value Proposition, Sales Messaging
• Digital Strategic Services
– Analytics Audit
– KPI Formulation
– ROAS Goals
– Marketing Mix Model
• Digital Product & Marketing Strategy
– Product Development Strategy
– Advertising and Channel Plans
– Digital Marketing Plan
Perspective. Precision. Purpose.

5. Design & Development
• Client Service &
Project Management
• User Experience &
Information Architecture
• Visual Design
• HTML(5)/CSS3
• Javascript
• Backend Development
– PHP - .NET
– Java - Rails
• Apple iOS
• Android SDK
• Managed Hosting
Perspective. Precision. Purpose.

6. Analytics & Marketing:
• Website Analytics
– GA Certified Premium Partner
– Setup & Configuration
• Search Engine Marketing
– Google Adwords Certified
– Google Adwords API Preferred Pricing
– Proprietary Keyword Strategy
• Search Engine Optimization
– Detailed Benchmark Analysis
– Balanced Tech & SEO Strategy
• Display Media Planning & Buying
– Behavioral & Retargeting
– Mobile (in-app & web)
Perspective. Precision. Purpose.

7. Organization
Management Team
Brian McNamee
Managing Partner
Award-winning creative
director with 15 yrs
experience from top
NYC Ad Agencies
including Ogilvy &
Mather, Saatchi &
Saatchi, and DraftFCB.
Daniel Savage
Managing Partner
C-level executive
background coming
from B2B and
Publishing industries.
Jarod Caporino
Managing Partner
Veteran Search and
Business Development
executive with 15 years
experience from the
top Search Engines
and
Media Publishers
Benjamin Sanders
Managing Partner
Veteran technologist and
technical executive with
over 20 years of
programming and
business expertise.
Perspective. Precision. Purpose.

8. Resolute Purpose:
To build a smarter agency
Core Values:
- Integrity
- Execution with Excellence
- Thought Leadership
- Passion
Perspective. Precision. Purpose.

9. Appendix
Perspective. Precision. Purpose.

10. Design Background
• Creative Team lead by Brian McNamee
– 15+ years in the industry
– Interactive Designer, Saatchi & Saatchi
– Interactive Art Director, Ogilvy & Mather, 8 years
– Creative Director, DraftFCB
– 8 industry awards:
• Echo Award, London Int’l Advertising, NY
Festivals New Media, The Web Award, Ogilvy 360
Award, David Ogilvy Award, and 2 Mercomm
iNova Awards
• 3 Full-time designers
• 1 Full-time information architect
• Integrated with media & technology departments
• Vast web, mobile web, and app design experience
Perspective. Precision. Purpose.

11. Our Process
Perspective. Precision. Purpose.
• Digital strategy & consulting
• Creative brief creation
• Requirements gathering
• Sitemap(s) & useflows
• Wireframes and functional
specifications
• Visual design & concepts
• Usability testing & focus groups
• Iterative design reviews
• Design production
• Front-end implementation
• Back-end implementation
• Quality assurance
• Deploy to live environment

12. Creative Brief
Perspective. Precision. Purpose.
• How do we differentiate ourselves in the
market from a brand perspective?
• What products/services are we selling?
• Who are our target demographics?
• What insights do we have on their behavior?
• What action(s) do we want them to take?
• What are our key messages?
• Are there any offers or incentives?
• Are there any specific media or technical
specifications?
• How will users find our web property or
application and how does that affect our
design and development?

13. Information Architecture
Perspective. Precision. Purpose.
• Sitemap & use flows
illustrate site taxonomy
• Comprehensive
wireframes outline key
components and
messaging hierarchy
within pages
• Detailed functional
specifications outline
business, editorial,
and technical
requirements

14. Visual Design
Perspective. Precision. Purpose
• Competitive review
• Existing site analytics
evaluation for
performance
• Conceptual and
creative exploratory
• Feature and
functionality expansion
• Multiple concept
review, selection,
modification and
approval
• Industry-standard
UI approach

15. Front-end Implementation
Perspective. Precision. Purpose
• HTML, HTML5, CSS3
Javascript experts
• Device-specific
responsive technology
• Contextually
responsive technology
that enables geo-
location, behavioral,
and persona-based
content and marketing
strategy

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