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Electric Vehicles – China
September 2010
Executive Summary

              China is capitalizing on the major opportunities in the electric vehicles (EV) market
  Market      China is expected surpass the US and will become the biggest auto market in the world
              Chinese electric vehicles will account A% in 20-- and B% 20-- of total automobile market




                                        LE
              Government initiatives and subsidies will boost the electric vehicle market in China
Government
              It will invest USD C bn by 20-- for the development and production of new energy vehicles


                                       P
 Initiative   Government will spend two-third of this amount i.e. USD D bn by 20--




 Drivers &
              Drivers



                                    SAM
               – Depleting and dependency on oil reserve
               – Development of battery manufacturer
               – Development of charging station
                                                                           Challenges
                                                                                – High cost of electric vehicles
                                                                                – Lack of awareness about energy efficient
                                                                                  vehicles
               – Development of smart grid                                      – Performance shortcomings
Challenges     – First time car buyer
               – Population advantage

              China will become an auto hub with the involvement of domestic and foreign startup players

                              Domestic Players                                               Foreign Players
                                  Company 1                                                     Company X
Competition
                                  Company 2                                                     Company Y
                                  Company 3                                                     Company Z




                                   ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT                                                2
•Market Introduction
•Market Overview
•Government Initiative
•Drivers & Challenges
•Competition




        ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT   3
Market Introduction

                                                     Electric Vehicles




                                   Plug in Hybrid Electric
 Battery Electric Vehicles                                             Hybrid Electric Vehicles        Fuel Cell Electric Vehicles
                                          Vehicles




                                                  PLE                • Propelled by a combination
                                                                       of conventional internal



                                                 M
                                • Propelled by a combination           combustion engine and a



                                                A
                                  of conventional internal             battery system                  • Propelled by electricity
• Propelled only by batteries
                                  combustion engine and by           • Battery is recharged from an      produced by a combination of


                                               S
• Recharged from any external
                                  battery systems                      internal technology such as       hydrogen fuel and oxygen
  source of electricity
                                • Battery is recharged from an         regenerative braking system     • Hydrogen is used as fuel
                                  external source of electricity       which converts vehicles
                                                                       kinetic energy into batteries
                                                                       electrical energy


  China is expected to transform its existing production capacity so as to sell A mn new energy vehicles by 20-- which
  China is expected to transform its existing production capacity so as to sell A mn new energy vehicles by 20-- which
                        include pure electric vehicles, plug-in hybrid vehicles and hybrid vehicles
                         include pure electric vehicles, plug-in hybrid vehicles and hybrid vehicles

                                              ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT                                             4
China is capitalizing on the major opportunities in the
electric vehicles market
Electric vehicles – Overview                                                         Market Size & Growth
• China's electric vehicles (EV) market has been
                                                                                     USD mn
  growing at a tremendous pace and is expected to
  develop further                                                                2000                                                            D
                                                                                                                       M%



                                                               LE
    It is being supported by the Chinese government towards                      1500
                                                                                                                                  C
    becoming the leading producer of EV within three years                       1000


                                                              P
                                                                                                                 B
• China is swiftly becoming an EV powerhouse                                       500              A



                                                             M
    Legacy car companies from North America, Europe and
                                                                                      0



                                                            A
    Japan haven’t yet mastered the EV technologies
                                                                                                   20--         20--          20--             20--


                                                           S
      – Early lead in EV will help China in acquiring major market share
        within this nascent market

• According to a survey, J% of Chinese will purchase an
                                                                                     Segmentation in the Auto Market (20--)
  EV within K years, which is L times higher than any                                              Type 1 Car                         Type 1 Bike
  other country surveyed, including the US, Germany                                                Type 2 Car                         Type 2 Bike
  and Japan, indicating a strong potential
                                                                                              mn                                  mn
• Development of pure electric vehicles is going to be
                                                                                      15                                    150
  the focus of domestic automobile companies
    It has been estimated that more than M domestic auto                              10                                    100
    enterprises claim to have acquired technologies for pure                                              E%                                G%
                                                                                          5                                  50
    EV
                                                                                          0               F%                 0              H%




                                                          ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT                                                  5
Drivers & Challenges – Summary



  Drivers
  Depleting and dependency on oil
  reserve
                                                                    Challenges
  Development of battery manufacturer
                                                                    High cost of electric vehicles

  Development of charging station                                   Lack of awareness about energy
                                                                    efficient vehicles
  Development of smart grid                                         Performance shortcomings

  First time car buyer

  Population advantage




                                    ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT                       6
Domestic Players in the Market (1/8)

Company Snapshot: Company 1
Corporate Information                                                       Financial Performance
                                                                             USD bn             Total Revenue                        USD bn
Headquarters       State
                                                                              3                 Net Profit                                   0.08
Company Type       Listed                                                                                                                    0.06
                                                                              2
                                                                                                                                             0.04
Founded            19--                                                       1
                                                                                                                                             0.02
Key People         Person A                                                   0                                                              0.00
                                                                                      20--         20--          20--         20--

Business Highlights

                                                    PLE
• Company 1 engages in the development, manufacture and sale of commercial and passenger vehicles



                                                   M
    It offers multi-purpose vehicles, sport recreation vehicles, sedans, bus chassis, buses, engineering machinery, engines, gearboxes and



                                                  A
    other components



                                                 S
• It is one of the Chinese automaker who has been consulted by the government for EV implementation strategy
• Planning to invest about USD A bn on production of clean technology vehicles through a partnership
    It has set up a B-C venture with the private equity company and aims to make D mn cars in the next eight years




                                                 ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT                                                   7
Thank you for the attention
The Electric vehicles Market - India report is part of Netscribes’ Automobile Industry Series.
For more detailed information or customized research requirements please contact:

Gagan Uppal                                                                   Gaurav Kumar
Phone:         +91 22 4098 7530                                               Phone:           +91 33 4064 6214
E-Mail:        gagan.uppal@netscribes.com                                     E-Mail:          gaurav.kumar@netscribes.com




About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &
business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true
value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth
objectives.

Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,
Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the
sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.


                                                  ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT                                                   8

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Market Research Report : Electric Vehicles Market in China 2010

  • 1. Electric Vehicles – China September 2010
  • 2. Executive Summary China is capitalizing on the major opportunities in the electric vehicles (EV) market Market China is expected surpass the US and will become the biggest auto market in the world Chinese electric vehicles will account A% in 20-- and B% 20-- of total automobile market LE Government initiatives and subsidies will boost the electric vehicle market in China Government It will invest USD C bn by 20-- for the development and production of new energy vehicles P Initiative Government will spend two-third of this amount i.e. USD D bn by 20-- Drivers & Drivers SAM – Depleting and dependency on oil reserve – Development of battery manufacturer – Development of charging station Challenges – High cost of electric vehicles – Lack of awareness about energy efficient vehicles – Development of smart grid – Performance shortcomings Challenges – First time car buyer – Population advantage China will become an auto hub with the involvement of domestic and foreign startup players Domestic Players Foreign Players Company 1 Company X Competition Company 2 Company Y Company 3 Company Z ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT 2
  • 3. •Market Introduction •Market Overview •Government Initiative •Drivers & Challenges •Competition ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT 3
  • 4. Market Introduction Electric Vehicles Plug in Hybrid Electric Battery Electric Vehicles Hybrid Electric Vehicles Fuel Cell Electric Vehicles Vehicles PLE • Propelled by a combination of conventional internal M • Propelled by a combination combustion engine and a A of conventional internal battery system • Propelled by electricity • Propelled only by batteries combustion engine and by • Battery is recharged from an produced by a combination of S • Recharged from any external battery systems internal technology such as hydrogen fuel and oxygen source of electricity • Battery is recharged from an regenerative braking system • Hydrogen is used as fuel external source of electricity which converts vehicles kinetic energy into batteries electrical energy China is expected to transform its existing production capacity so as to sell A mn new energy vehicles by 20-- which China is expected to transform its existing production capacity so as to sell A mn new energy vehicles by 20-- which include pure electric vehicles, plug-in hybrid vehicles and hybrid vehicles include pure electric vehicles, plug-in hybrid vehicles and hybrid vehicles ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT 4
  • 5. China is capitalizing on the major opportunities in the electric vehicles market Electric vehicles – Overview Market Size & Growth • China's electric vehicles (EV) market has been USD mn growing at a tremendous pace and is expected to develop further 2000 D M% LE It is being supported by the Chinese government towards 1500 C becoming the leading producer of EV within three years 1000 P B • China is swiftly becoming an EV powerhouse 500 A M Legacy car companies from North America, Europe and 0 A Japan haven’t yet mastered the EV technologies 20-- 20-- 20-- 20-- S – Early lead in EV will help China in acquiring major market share within this nascent market • According to a survey, J% of Chinese will purchase an Segmentation in the Auto Market (20--) EV within K years, which is L times higher than any Type 1 Car Type 1 Bike other country surveyed, including the US, Germany Type 2 Car Type 2 Bike and Japan, indicating a strong potential mn mn • Development of pure electric vehicles is going to be 15 150 the focus of domestic automobile companies It has been estimated that more than M domestic auto 10 100 enterprises claim to have acquired technologies for pure E% G% 5 50 EV 0 F% 0 H% ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT 5
  • 6. Drivers & Challenges – Summary Drivers Depleting and dependency on oil reserve Challenges Development of battery manufacturer High cost of electric vehicles Development of charging station Lack of awareness about energy efficient vehicles Development of smart grid Performance shortcomings First time car buyer Population advantage ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT 6
  • 7. Domestic Players in the Market (1/8) Company Snapshot: Company 1 Corporate Information Financial Performance USD bn Total Revenue USD bn Headquarters State 3 Net Profit 0.08 Company Type Listed 0.06 2 0.04 Founded 19-- 1 0.02 Key People Person A 0 0.00 20-- 20-- 20-- 20-- Business Highlights PLE • Company 1 engages in the development, manufacture and sale of commercial and passenger vehicles M It offers multi-purpose vehicles, sport recreation vehicles, sedans, bus chassis, buses, engineering machinery, engines, gearboxes and A other components S • It is one of the Chinese automaker who has been consulted by the government for EV implementation strategy • Planning to invest about USD A bn on production of clean technology vehicles through a partnership It has set up a B-C venture with the private equity company and aims to make D mn cars in the next eight years ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT 7
  • 8. Thank you for the attention The Electric vehicles Market - India report is part of Netscribes’ Automobile Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: +91 22 4098 7530 Phone: +91 33 4064 6214 E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.com About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT 8