For the complete report, get in touch with us at : info@netscribes.com Growth in the country’s GDP over the past years and a strong surge in trading activities within key industry verticals have resulted in the expansion pf business which in turn has directly amplified the customer base tremendously in India. This increase in customer base and an urgency to cater to the massive amount of data is stimulating the need for business intelligence and analytical tools market in India. Currently, the market is valued at INR 7.9 bn and is expected to attain a CAGR of 22% to reach INR 17.5 bn by 2015. Key industry verticals like Retail and the Healthcare will further intensify the demand for BI tools and vendors in the market will enjoy ample opportunity to capitalize. The report commences with an illustration of Business Intelligence (BI) architectural model followed by an explanation of various types of BI solutions. The section enlightens readers on topics such as the basic function of a BI tool. Market Overview section lists the major BI adopting industry verticals and their primary reasons of adoption. The section also depicts the present and future market size figures of BI in India, thereby giving a clear picture of the current and future market scenario. It also illustrates the share of BI users in the SMB market space. Moving along, the report further elaborates on the BI market scenario within the SMB space, wherein market size and the segments of the type of BI used, is illustrated to give a better insight of the market space. It talks about the key areas of BI implementation amongst SMBs and highlights the breakup between traditional and SaaS based BI. The report also features a section on the Cloud Based BI or on-demand BI, which talks about the various crucial aspects with relevance to BI implementation such as evaluation of appropriate vendors, deployment strategy, usage and the benefits of on-demand BI. It is followed by the Popular Features section which lists and elaborates on the functionality of the most popular features within the Indian BI market. Primarily, the features have been derived and sorted after an in-depth research on the most widely used BI tools by organizations across industries in India. This report features a separate section on Selection and Implementation of BI focusing solely on the most crucial phases of selection and implementation phases of a BI solution. The section enlists and elaborates on three important BI selection procedures, namely Selection by Solution Model, Selection by Solution Purpose and Selection by Solution Components, thereby giving readers with a comprehensive set of value added guidelines, using which the overall selection procedure within an organization can be effectively carried out. This section is immediately followed by Recurring Costs section which chalks out the major cost driven issues of BI implementation in an organization. It enlightens readers on the various BI associa

1. FOR IMMEDIATE RELEASE
Extensive amount of data handling across varied segments boosts Business Intelligence market, finds
Netscribes
Netscribes (India) Pvt. Ltd., launches Business Intelligence Market in India 2011 report covering a market
with strong growth potential. It is a part of Netscribes’ Information Technology Series.
Mumbai, India – November 29, 2011 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions
company, announces the launch of its report Business Intelligence Market in India 2011. Increased
customer base and an urgency to cater to massive amount of enterprise data are propelling the demand for
business intelligence tools and solutions in India by a large extent.
The report commences with an illustration of Business Intelligence (BI) architectural model followed by
an explanation of various types of BI solutions. The section enlightens readers on topics such as the basic
function of a BI tool. Market Overview section lists the major BI adopting industry verticals and their
primary reasons of adoption. The section also depicts the present and future market size figures of BI in
India, thereby giving a clear picture of the current and future market scenario. It also illustrates the share of
BI users in the SMB market space. Moving along, the report further elaborates on the BI market scenario
within the SMB space, wherein market size and the segments of the type of BI used, is illustrated to give a
better insight of the market space. It talks about the key areas of BI implementation amongst SMBs and
highlights the breakup between traditional and SaaS based BI. The report also features a section on the
Cloud Based BI or on-demand BI, which talks about the various crucial aspects with relevance to BI
implementation such as evaluation of appropriate vendors, deployment strategy, usage and the benefits of
on-demand BI. It is followed by the Popular Features section which lists and elaborates on the
functionality of the most popular features within the Indian BI market. Primarily, the features have been
derived and sorted after an in-depth research on the most widely used BI tools by organizations across
industries in India.
This report features a separate section on Selection and Implementation of BI focusing solely on the most
crucial phases of selection and implementation phases of a BI solution. The section enlists and elaborates
on three important BI selection procedures, namely Selection by Solution Model, Selection by Solution
Purpose and Selection by Solution Components, thereby giving readers with a comprehensive set of value
added guidelines, using which the overall selection procedure within an organization can be effectively
carried out. This section is immediately followed by Recurring Costs section which chalks out the major
cost driven issues of BI implementation in an organization. It enlightens readers on the various BI
associated expenditure, a company is likely to face post implementation of a BI tool. Best Practices section
lists some strategically derived principles which can effectively reap maximum Return on Investment
(ROI) within a span of an optimal time period. BI Benefits talks about the five basic advantages a
company is most likely to gain after implementing a BI tool. It clearly distinguishes the primary benefits
and the main objective of a BI solution.
The section on Future Trends elaborates on the prospective developments identified in the market which
are expected to gain momentum in the coming years comprise of a gradual shift in inclination towards
mobile BI, increased availability of ‘in-memory analytics’ enabled BI solutions and social media
involvement in BI tools. Factors such as an increased mobility amongst enterprises, persistent decline in
hardware prices and the rapid incorporation of social media will mainly govern these trends. This section
offers strategic insights about the future market scenario and hence will particularly aide the BI vendors
keen on garnering a better foothold in the Indian market in the coming years.

2. Key Players section comprises of a list of major foreign and domestic players, who have marked a
significant presence in the Indian BI market. Individual players have been listed with their respective
company snapshots, a generic overview of the business and operational highlights and major corporate
activities. It also covers a sales intelligence segment which provides key point of contacts of the particular
company. It is followed by an explicit detailed summary of BI products and services offered by these
players, wherein readers can retrieve all valuable and needed information such as specifications, key
features, and targeted verticals.
Major Users portion illustrates some major BI users across key industries such as Manufacturing,
Healthcare, BFSI (Banking and Financial Services) and Others (Retail and Logistics), thereby depicting
the scenario about the current BI users in India and hence can be effectively utilized to generate strategic
lead and sales intelligence.
A set of case studies have been included under the Case Studies section wherein major cases across a range
of industries have been mentioned with explicit details. The section begins by stating the client
organization and its respective industry vertical along with the BI vendor. It then elaborates about the
actual business need, the solution used and thereafter the benefits reaped by the client organization. It also
highlights the specific technology used in the case.
The report concludes with a strategic recommendation derived after a thorough research of the market. The
recommendations included within focus solely on the BI vendors and are intended to provide aide in the
decision making process of a prospective BI vendor keen on expanding its business in the competitive
Indian BI market.
For more details on the content of each report and ordering information please contact:
Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com
Gagan Uppal
Tel: +91 22 4098 7530
Email: gagan.uppal@netscribes.com
About Netscribes (India) Pvt. Ltd.
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across the globe. The company’s expertise spans areas of investment & business research, business &
corporate intelligence, publishing services and customized knowledge database creation. At its core lies a
true value proposition that draws upon a vast knowledge base.
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