1. Beyond the Traditional
How do your digital campaigns measure up?
Kyle Gollins
Client Development Manager
Research Now, Media Division - Americas
#rnwebinars

2. ADimension TM
Obtain a universe of insight
#rnwebinars
2 © 2011 Research Now

3. What Makes ADimension Unique
ADimension
 Single Sourced Panel Based
Solution
 Ad Tracking with direct
measurement technology
 Combines Audience
Measurement, Panel and
Survey Data
#rnwebinars
3 © 2011 Research Now

4. Trusted and Responsive Panels
Research Now Canada
Operating the world’s leading
global online research panels
 Over a decade of experience in
online sampling and data
collection
 22 offices worldwide
 More than 1,000 employees
Trusted by 95% of the worlds top
market research firms
#rnwebinars
4 © 2011 Research Now

5. Gold Standard in Audience Measurement
Quantcast Canada Million U.S. per month, and
240+
seen more than 800x
Internet Users
“The de facto standard over 1.3 Billion worldwide
for measuring web audiences”
500+ Billion / Month
 Global data collection architecture media consumption events per month
handling hundreds of billions of
transactions per month
 Used by tens of millions of web 100+ Million 14+ Billion Daily
destinations worldwide directly measured consumption events
web destinations directly recorded
10 of the top 10 media agencies use Quantcast
#rnwebinars
5 © 2011 Research Now

6. Research Now Panel Overview
 Over 6 million members worldwide
 Covering 38 Countries
 Localized member portals
 Over 3.2 million US members
 1.5 millions US panelists opted-in for ad tracking
 Recruited from 300+ partners
 Industry leading response rates
 Consumer, Business Professional, Healthcare
and Specialty Audience targeting
 Over 350+ target criteria
#rnwebinars
6 © 2011 Research Now

7. Recruitment Methodology
“By-invitation-only” recruitment
We partner with globally recognized brands to
invite individuals into the panel.
Individuals have pre-existing relationships with
the company that invited them.
This recruitment approach allows us to:
 access hard-to-reach consumer and business
audiences
 build a well-rounded, normalized panel
 ensure higher quality panelists.
#rnwebinars
7 © 2011 Research Now

8. Research Now Partners with Leading Brands
#rnwebinars
8 © 2011 Research Now

9. ADimension - Gaining the whole picture
Combining Audience Measurement with Opt-in Panels
#rnwebinars
9 © 2011 Research Now

10. ADimension Addresses Previous Challenges
Challenge Solution
 Frequent cookie drops by multiple
Cookie Deletion publishers reduces panel churn and
allows panel provider to gain legacy
data before they drop a new cookie or
between cookie clearance
Tracking individual users  Minimized by “cookieing” all
machines to ensure panelist will be
exposure across multiple tracked on their exposure regardless
computers of what machine they use
 Non-response Bias  Campaign universe definition for
weighting is based on all individuals
exposed not just the survey
respondents
#rnwebinars
10 © 2011 Research Now

11. Requirements For Panel Based Solutions
Key Requirements Research Now Solution
 Widely accepted by online  Quantcast’s service widely used
throughout the industry
publishers.
 Large opt-in Panel for ad  Research Now maintains the largest
panel in the industry and have over
tracking. 1.5 million panellists opted-in to track
their ad exposure.
 High Response Rates  Research Now has some of the highest
response rates in the industry, on
average 15-30%, which is 50 times
higher than intercept recruitment.
#rnwebinars
11 © 2011 Research Now

12. Requirements For Panel Based Solutions
Concerns with Research Now Single-sourced
multi-sourced panels Panel Solution
 Duplication. Utilizing cookied panels  Due to the vast size of our cookied panel,
across several providers opens up the our respondents come from a single source
risk of surveying the same person with proven de-duplications measures
more than once
 Lack of control due to finite  Research Now’s solution is powered by
resources. With a limited number of our own proprietary panels, which
respondents cookied across multiple enables us to have complete control
panels, providers of ad measurement over the survey fielding and sampling
tools are competing for panelists to process.
survey, creating complexities that
have yet to be addressed.
 Data Quality. Sourcing respondents  Research Now has earned a reputation
from multiple panels creates quality for delivering the highest quality
issues due to inconsistencies in panel respondents in the industry. Our
management and recruitment cookied panel members are
processes. permission-based and future proofed
against internet privacy regulations
#rnwebinars
12 © 2011 Research Now

13. #rnwebinars

14. Step 1
First, we review your media plan with you
and find out exactly what you need to know.
#rnwebinars
14 © 2011 Research Now

15. Step 2
We embed tags in your online creative to
capture campaign details.
#rnwebinars
15 © 2011 Research Now

16. Step 3
Every time a panelist is exposed to
your ad, we log it
#rnwebinars
16 © 2011 Research Now

17. Step 4
We add rich demographic profiling data on
exposed panelists
#rnwebinars
17 © 2011 Research Now

18. Step 5
Tailored surveys are sent to exposed and
unexposed panelists
#rnwebinars
18 © 2011 Research Now

19. How it works – Step 6
Combined data sets are delivered for you to
derive insights
#rnwebinars
19 © 2011 Research Now

20. #rnwebinars
20 © 2011 Research Now

21. Questions?
Kyle Gollins
Research Now, Media Division - Americas
212-805-2809
kgollins@researchnow.com
21 © 2011 Research Now