Datamonitor's Media in Sweden industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Media in Sweden's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Media in Sweden* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.. The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

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Media in Sweden
Published on December 2010
Report Summary
Datamonitor's Media in Sweden industry profile is an essential resource for top-level data and analysis covering the Media industry. It
includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape,
leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Media in Sweden's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Media in Sweden
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The
advertising market consists of agencies providing advertising including display advertising services. The market value reflects income
of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of
digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising,
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licensing (or public donations) and subscriptions.. The publishing market is valued at the retail sale of books, newspaper and
magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as
movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from
total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD,
VHS and CD. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France,
Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Bonnier AB 19
Modern Times Group MTG AB 23
Schibsted ASA 27
MARKET FORECASTS 31
Market value forecast 31
MACROECONOMIC INDICATORS 32
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37
LIST OF TABLES
Table 1: Sweden media industry value: $ billion, 2006'10(e) 10
Table 2: Sweden media industry segmentation I:% share, by value, 2010(e) 11
Table 3: Sweden media industry segmentation II: % share, by value, 2010(e) 12
Table 4: Bonnier AB: key facts 19
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Table 5: Bonnier AB: key financials ($) 20
Table 6: Bonnier AB: key financials (SEK) 21
Table 7: Bonnier AB: key financial ratios 21
Table 8: Modern Times Group MTG AB: key facts 23
Table 9: Modern Times Group MTG AB: key financials ($) 25
Table 10: Modern Times Group MTG AB: key financials (SEK) 25
Table 11: Modern Times Group MTG AB: key financial ratios 25
Table 12: Schibsted ASA: key facts 27
Table 13: Schibsted ASA: key financials ($) 28
Table 14: Schibsted ASA: key financials (NOK) 28
Table 15: Schibsted ASA: key financial ratios 29
Table 16: Sweden media industry value forecast: $ billion, 2010'15 31
Table 17: Sweden size of population (million), 2006'10(e) 32
Table 18: Sweden gdp (constant 2000 prices, $ billion), 2006'10(e) 32
Table 19: Sweden gdp (current prices, $ billion), 2006'10(e) 32
Table 20: Sweden inflation, 2006'10(e) 33
Table 21: Sweden consumer price index (absolute), 2006'10(e) 33
Table 22: Sweden exchange rate, 2006'10(e) 33
LIST OF FIGURES
Figure 1: Sweden media industry value: $ billion, 2006'10(e) 10
Figure 2: Sweden media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: Sweden media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in Sweden, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in Sweden, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in Sweden, 2010(e) 15
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Sweden, 2010(e) 16
Figure 8: Factors influencing the threat of substitutes in the media industry in Sweden, 2010(e) 17
Figure 9: Drivers of degree of rivalry in the media industry in Sweden, 2010(e) 18
Figure 10: Bonnier AB: revenues & profitability 22
Figure 11: Bonnier AB: assets & liabilities 22
Figure 12: Modern Times Group MTG AB: revenues & profitability 26
Figure 13: Modern Times Group MTG AB: assets & liabilities 26
Figure 14: Schibsted ASA: revenues & profitability 29
Figure 15: Schibsted ASA: assets & liabilities 30
Figure 16: Sweden media industry value forecast: $ billion, 2010'15 31
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