IntroductionThis databook provides key data and information on the hot drinks market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on three categories: coffee, other hot drinks and tea*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the hot drinks market, including company overview, key facts and business descriptionHighlightsThe market for hot drinks in the US increased at a compound annual growth rate of 1.8% between 2004 and 2009.The coffee category led the hot drinks market in the US, accounting for a share of 68.7%.Leading players in US hot drinks market include Kraft Foods, Inc., The J.M. Smucker Company and Nestle S.A.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the hot drinks market in the US*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Hot Drinks in the US to 2014
Published on October 2010
Report Summary
Introduction
This databook provides key data and information on the hot drinks market in the US. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on three categories: coffee, other hot drinks and tea
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the hot drinks market, including company overview, key facts and business description
Highlights
The market for hot drinks in the US increased at a compound annual growth rate of 1.8% between 2004 and 2009.
The coffee category led the hot drinks market in the US, accounting for a share of 68.7%.
Leading players in US hot drinks market include Kraft Foods, Inc., The J.M. Smucker Company and Nestle S.A.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the hot drinks market in the US
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
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Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about' 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (US Dollar), 2004'09 19
Value analysis (US Dollar), 2009'14 20
Volume analysis, 2004'09 22
Volume analysis, 2009'14 23
Company and brand share analysis 25
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profiles 34
Kraft Foods, Inc. 34
The J.M. Smucker Company 36
Chapter 5 Category Analysis: Coffee 38
Value analysis (US Dollar), 2004'09 38
Value analysis (US Dollar), 2009'14 39
Volume analysis, 2004'09 41
Volume analysis, 2009'14 42
Company and brand share analysis 44
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Other Hot Drinks 52
Value analysis (US Dollar), 2004'09 52
Value analysis (US Dollar), 2009'14 53
Volume analysis, 2004'09 55
Volume analysis, 2009'14 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Tea 65
Value analysis (US Dollar), 2004'09 65
Value analysis (US Dollar), 2009'14 66
Volume analysis, 2004'09 69
Volume analysis, 2009'14 70
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Country Comparison 81
Value 81
Volume 85
Market share 89
Chapter 9 New Product Development 90
Product launches over time 90
Recent product launches 92
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Chapter 10 Macroeconomic Profile 93
Macroeconomic Indicators 93
Chapter 11 Research Methodology 98
Methodology overview 98
Secondary research 99
Market modeling 100
Creating an initial data model 100
Revising the initial data model 100
Creating a final estimate 101
Creating demographic value splits 101
Primary research 101
Data finalization 102
Ongoing research 102
Chapter 12 Appendix 103
Future readings 103
How to contact experts in your industry 103
Disclaimer 103
LIST OF FIGURES
Figure 1: Hot drinks, US, value by category ($m), 2004'14 21
Figure 2: Hot drinks, US, category growth comparison, by value, 2004'14 21
Figure 3: Hot drinks, US, volume by category (kg, million), 2004'14 24
Figure 4: Hot drinks, US, category growth comparison, by volume, 2004'14 24
Figure 5: Hot drinks, US, company share by volume (%), 2008'09 27
Figure 6: Hot drinks, US, distribution channels by volume (%), 2008'09 31
Figure 7: Coffee, US, value by segment ($m), 2004'14 40
Figure 8: Coffee, US, category growth comparison, by value, 2004'14 40
Figure 9: Coffee, US, volume by segment (kg, million), 2004'14 43
Figure 10: Coffee, US, category growth comparison, by volume, 2004'14 43
Figure 11: Coffee, US, company share by volume (%), 2008'09 46
Figure 12: Coffee, US, distribution channels by volume (%), 2008'09 49
Figure 13: Other hot drinks, US, value by segment ($m), 2004'14 54
Figure 14: Other hot drinks, US, category growth comparison, by value, 2004'14 54
Figure 15: Other hot drinks, US, volume by segment (kg, million), 2004'14 57
Figure 16: Other hot drinks, US, category growth comparison, by volume, 2004'14 57
Figure 17: Other hot drinks, US, company share by volume (%), 2008'09 59
Figure 18: Other hot drinks, US, distribution channels by volume (%), 2008'09 62
Figure 19: Tea, US, value by segment ($m), 2004'14 67
Figure 20: Tea, US, category growth comparison, by value, 2004'14 68
Figure 21: Tea, US, volume by segment (kg, million), 2004'14 71
Figure 22: Tea, US, category growth comparison, by volume, 2004'14 72
Figure 23: Tea, US, company share by volume (%), 2008'09 74
Figure 24: Tea, US, distribution channels by volume (%), 2008'09 77
Figure 25: Global hot drinks market split (value terms, 2009), top five countries 82
Figure 26: Global hot drinks market value, 2004'09, top five countries 84
Figure 27: Global hot drinks market split (volume terms, 2009), top five countries 86
Figure 28: Global hot drinks market volume, 2004'09, top five countries 88
Figure 29: Annual data review process 99
LIST OF TABLES
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Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, US, value by category ($m), 2004'09 19
Table 4: Hot drinks, US, value forecast by category ($m), 2009'14 20
Table 5: Hot drinks, US, volume by category (kg, million), 2004'09 22
Table 6: Hot drinks, US, volume forecast by category (kg, million), 2009'14 23
Table 7: Hot drinks, US, brand share by volume (%), 2008'09 25
Table 8: Hot drinks, US, volume by brand (kg, million), 2008'09 26
Table 9: Hot drinks, US, company share by volume (%), 2008'09 28
Table 10: Hot drinks, US, volume by company (kg, million), 2008'09 29
Table 11: Hot drinks, US, distribution channels by volume (%), 2008'09 30
Table 12: Hot drinks, US, volume by distribution channel (kg, million), 2008'09 30
Table 13: Hot drinks, US, expenditure per capita ($), 2004'09 32
Table 14: Hot drinks, US, forecast expenditure per capita ($), 2009'14 32
Table 15: Hot drinks, US, consumption per capita (kg), 2004'09 33
Table 16: Hot drinks, US, forecast consumption per capita (kg), 2009'14 33
Table 17: Kraft Foods, Inc. key facts 34
Table 18: The J.M. Smucker Company key facts 36
Table 19: Coffee, US, value by segment ($m), 2004'09 38
Table 20: Coffee, US, value forecast by segment ($m), 2009'14 39
Table 21: Coffee, US, volume by segment (kg, million), 2004'09 41
Table 22: Coffee, US, volume forecast by segment (kg, million), 2009'14 42
Table 23: Coffee, US, brand share by volume (%), 2008'09 44
Table 24: Coffee, US, volume by brand (kg, million), 2008'09 45
Table 25: Coffee, US, company share by volume (%), 2008'09 47
Table 26: Coffee, US, volume by company (kg, million), 2008'09 47
Table 27: Coffee, US, distribution channels by volume (%), 2008'09 48
Table 28: Coffee, US, volume by distribution channel (kg, million), 2008'09 48
Table 29: Coffee, US, expenditure per capita ($), 2004'09 50
Table 30: Coffee, US, forecast expenditure per capita ($), 2009'14 50
Table 31: Coffee, US, consumption per capita (kg), 2004'09 51
Table 32: Coffee, US, forecast consumption per capita (kg), 2009'14 51
Table 33: Other hot drinks, US, value by segment ($m), 2004'09 52
Table 34: Other hot drinks, US, value forecast by segment ($m), 2009'14 53
Table 35: Other hot drinks, US, volume by segment (kg, million), 2004'09 55
Table 36: Other hot drinks, US, volume forecast by segment (kg, million), 2009'14 56
Table 37: Other hot drinks, US, brand share by volume (%), 2008'09 58
Table 38: Other hot drinks, US, volume by brand (kg, million), 2008'09 58
Table 39: Other hot drinks, US, company share by volume (%), 2008'09 60
Table 40: Other hot drinks, US, volume by company (kg, million), 2008'09 60
Table 41: Other hot drinks, US, distribution channels by volume (%), 2008'09 61
Table 42: Other hot drinks, US, volume by distribution channel (kg, million), 2008'09 61
Table 43: Other hot drinks, US, expenditure per capita ($), 2004'09 63
Table 44: Other hot drinks, US, forecast expenditure per capita ($), 2009'14 63
Table 45: Other hot drinks, US, consumption per capita (kg), 2004'09 64
Table 46: Other hot drinks, US, forecast consumption per capita (kg), 2009'14 64
Table 47: Tea, US, value by segment ($m), 2004'09 65
Table 48: Tea, US, value forecast by segment ($m), 2009'14 66
Table 49: Tea, US, volume by segment (kg, million), 2004'09 69
Table 50: Tea, US, volume forecast by segment (kg, million), 2009'14 70
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Table 51: Tea, US, brand share by volume (%), 2008'09 73
Table 52: Tea, US, volume by brand (kg, million), 2008'09 73
Table 53: Tea, US, company share by volume (%), 2008'09 75
Table 54: Tea, US, volume by company (kg, million), 2008'09 75
Table 55: Tea, US, distribution channels by volume (%), 2008'09 76
Table 56: Tea, US, volume by distribution channel (kg, million), 2008'09 76
Table 57: Tea, US, expenditure per capita ($), 2004'09 78
Table 58: Tea, US, forecast expenditure per capita ($), 2009'14 79
Table 59: Tea, US, consumption per capita (kg), 2004'09 80
Table 60: Tea, US, forecast consumption per capita (kg), 2009'14 80
Table 61: Global hot drinks market value, 2009 81
Table 62: Global hot drinks market split (value terms ($m), 2009), top five countries 84
Table 63: Global hot drinks market volume, 2009 85
Table 64: Global hot drinks market split (volume terms, 2009), top five countries 88
Table 65: Leading players, top five countries 89
Table 66: US hot drinks new product launches reports, by company (top five companies), 2009 90
Table 67: US hot drinks new product launches SKUs, by company (top five companies), 2009 90
Table 68: US hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 91
Table 69: US hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 91
Table 70: US hot drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 92
Table 71: US hot drinks new product launches - recent five launches (2009) 92
Table 72: US population, by age group, 2004'09 (millions) 93
Table 73: US population forecast, by age group, 2009'14 (millions) 94
Table 74: US population, by gender, 2004'09 (millions) 94
Table 75: US population forecast, by gender, 2009'14 (millions) 95
Table 76: US nominal GDP, 2004'09 ($bn, nominal prices) 95
Table 77: US nominal GDP forecast, 2009'14 ($bn, nominal prices) 95
Table 78: US real GDP, 2004'09 ($bn, 2000 prices) 96
Table 79: US real GDP forecast, 2009'14 ($bn, 2000 prices) 96
Table 80: US consumer price index, 2004'09 (2000=100) 97
Table 81: US consumer price index, 2009'14 (2000=100) 97
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