IntroductionThis databook provides key data and information on the beer, cider and FABs market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on three categories: beer, FABs and cider*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data*Category level company share as well as distribution share information for 2008 and 2009*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business descriptionHighlightsThe market for beer, cider and FABs in North America increased at a compound annual growth rate of 0.7% between 2004 and 2009.The beer category led the beer, cider and FABs market in North America, accounting for a share of 97.8%.The leading players in the North American beer, cider and FABs market include Anheuser-Busch InBev and SABMille.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in North America*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Beer, Cider and FABs in North America to 2014
Published on September 2010
Report Summary
Introduction
This databook provides key data and information on the beer, cider and FABs market covering two countries in North America. This
report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company
share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on three categories: beer, FABs and cider
*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
*Category level company share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business
description
Highlights
The market for beer, cider and FABs in North America increased at a compound annual growth rate of 0.7% between 2004 and 2009.
The beer category led the beer, cider and FABs market in North America, accounting for a share of 97.8%.
The leading players in the North American beer, cider and FABs market include Anheuser-Busch InBev and SABMille.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in North America
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
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Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about' 6
How to use this report 6
Market definition 7
Chapter 3 Overview 16
Value Analysis 16
Volume Analysis 17
Chapter 4 North America Beer, Cider and FABs: Market Overview 18
Value analysis (US Dollar), 2004'09 18
Value analysis (US Dollar), 2009'14 19
Volume analysis, 2004'09 21
Volume analysis, 2009'14 22
Company share analysis 24
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 5 Leading Company Profiles 31
Anheuser-Busch InBev 31
SABMiller 33
Chapter 6 Category Analysis: Beer 35
Value analysis (US Dollar), 2004'09 35
Value analysis (US Dollar), 2009'14 36
Volume analysis, 2004'09 38
Volume analysis, 2009'14 39
Company share analysis 41
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 7 Category Analysis: Cider 48
Value analysis (US Dollar), 2004'09 48
Value analysis (US Dollar), 2009'14 49
Volume analysis, 2004'09 50
Volume analysis, 2009'14 51
Company share analysis 52
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 8 Category Analysis: FABs 58
Value analysis (US Dollar), 2004'09 58
Value analysis (US Dollar), 2009'14 59
Volume analysis, 2004'09 61
Volume analysis, 2009'14 62
Company share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 9 Research Methodology 70
Methodology overview 70
Secondary research 71
Market modeling 72
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Creating an initial data model 72
Revising the initial data model 72
Creating a final estimate 73
Creating demographic value splits 73
Primary research 73
Data finalization 74
Ongoing research 74
Chapter 10 Appendix 75
Future readings 75
How to contact experts in your industry 75
Disclaimer 75
LIST OF FIGURES
Figure 1: Beer, cider and FABs, North America, value by category ($m), 2004'14 20
Figure 2: Beer, cider and FABs, North America, category growth comparison, by value, 2004'14 20
Figure 3: Beer, cider and FABs, North America, volume by category (liters, million), 2004'14 23
Figure 4: Beer, cider and FABs, North America, category growth comparison, by volume, 2004'14 23
Figure 5: Beer, cider and FABs, North America, company share (top five companies) by volume (%), 2008'09 26
Figure 6: Beer, cider and FABs, North America, distribution channels by volume (%), 2008'09 28
Figure 7: Beer, North America, value by segment ($m), 2004'14 37
Figure 8: Beer, North America, category growth comparison, by value, 2004'14 37
Figure 9: Beer, North America, volume by segment (liters, million), 2004'14 40
Figure 10: Beer, North America, category growth comparison, by volume, 2004'14 40
Figure 11: Beer, North America, company share (top five companies) by volume (%), 2008'09 43
Figure 12: Beer, North America, distribution channels by volume (%), 2008'09 45
Figure 13: Cider, North America, value ($m), 2004'14 49
Figure 14: Cider, North America, volume (liters, million), 2004'14 51
Figure 15: Cider, North America, company share (top five companies) by volume (%), 2008'09 53
Figure 16: Cider, North America, distribution channels by volume (%), 2008'09 55
Figure 17: FABs, North America, value by segment ($m), 2004'14 60
Figure 18: FABs, North America, category growth comparison, by value, 2004'14 60
Figure 19: FABs, North America, volume by segment (liters, million), 2004'14 63
Figure 20: FABs, North America, category growth comparison, by volume, 2004'14 63
Figure 21: FABs, North America, company share (top five companies) by volume (%), 2008'09 65
Figure 22: FABs, North America, distribution channels by volume (%), 2008'09 67
Figure 23: Annual data review process 71
LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, North America, value (country-wise), 2004'09 ($m) 16
Table 4: Beer, cider and FABs, North America, value (country-wise) forecast, 2009'14 ($m) 16
Table 5: Beer, cider and FABs, North America, volume (country-wise), 2004'09 (liters, million) 17
Table 6: Beer, cider and FABs, North America, volume (country-wise) forecast, 2009'14 (liters, million) 17
Table 7: Beer, cider and FABs, North America, value by category ($m), 2004'09 18
Table 8: Beer, cider and FABs, North America, value forecast by category ($m), 2009'14 19
Table 9: Beer, cider and FABs, North America, volume by category (liters, million), 2004'09 21
Table 10: Beer, cider and FABs, North America, volume forecast by category (liters, million), 2009'14 22
Table 11: Beer, cider and FABs, North America, company share (top 20 companies) by volume (%), 2008'09 24
Table 12: Beer, cider and FABs, North America, volume by company (liters, million), 2008'09 25
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Table 13: Beer, cider and FABs, North America, distribution channels by volume (%), 2008'09 27
Table 14: Beer, cider and FABs, North America, volume by distribution channel (liters, million), 2008'09 27
Table 15: Beer, cider and FABs, North America, expenditure per capita ($), 2004'09 29
Table 16: Beer, cider and FABs, North America, forecast expenditure per capita ($), 2009'14 29
Table 17: Beer, cider and FABs, North America, consumption per capita (liters), 2004'09 30
Table 18: Beer, cider and FABs, North America, forecast consumption per capita (liters), 2009'14 30
Table 19: Anheuser-Busch InBev key facts 31
Table 20: SABMiller key facts 33
Table 21: Beer, North America, value by segment ($m), 2004'09 35
Table 22: Beer, North America, value forecast by segment ($m), 2009'14 36
Table 23: Beer, North America, volume by segment (liters, million), 2004'09 38
Table 24: Beer, North America, volume forecast by segment (liters, million), 2009'14 39
Table 25: Beer, North America, company share by volume (%), 2008'09 41
Table 26: Beer, North America, volume by company (liters, million), 2008'09 42
Table 27: Beer, North America, distribution channels by volume (%), 2008'09 44
Table 28: Beer, North America, volume by distribution channel (liters, million), 2008'09 44
Table 29: Beer, North America, expenditure per capita ($), 2004'09 46
Table 30: Beer, North America, forecast expenditure per capita ($), 2009'14 46
Table 31: Beer, North America, consumption per capita (liters), 2004'09 47
Table 32: Beer, North America, forecast consumption per capita (liters), 2009'14 47
Table 33: Cider, North America, value ($m), 2004'09 48
Table 34: Cider, North America, value forecast ($m), 2009'14 49
Table 35: Cider, North America, volume (liters, million), 2004'09 50
Table 36: Cider, North America, volume forecast (liters, million), 2009'14 51
Table 37: Cider, North America, company share by volume (%), 2008'09 52
Table 38: Cider, North America, volume by company (liters, million), 2008'09 52
Table 39: Cider, North America, distribution channels by volume (%), 2008'09 54
Table 40: Cider, North America, volume by distribution channel (liters, million), 2008'09 54
Table 41: Cider, North America, expenditure per capita ($), 2004'09 56
Table 42: Cider, North America, forecast expenditure per capita ($), 2009'14 56
Table 43: Cider, North America, consumption per capita (liters), 2004'09 57
Table 44: Cider, North America, forecast consumption per capita (liters), 2009'14 57
Table 45: FABs, North America, value by segment ($m), 2004'09 58
Table 46: FABs, North America, value forecast by segment ($m), 2009'14 59
Table 47: FABs, North America, volume by segment (liters, million), 2004'09 61
Table 48: FABs, North America, volume forecast by segment (liters, million), 2009'14 62
Table 49: FABs, North America, company share by volume (%), 2008'09 64
Table 50: FABs, North America, volume by company (liters, million), 2008'09 65
Table 51: FABs, North America, distribution channels by volume (%), 2008'09 66
Table 52: FABs, North America, volume by distribution channel (liters, million), 2008'09 66
Table 53: FABs, North America, expenditure per capita ($), 2004'09 68
Table 54: FABs, North America, forecast expenditure per capita ($), 2009'14 68
Table 55: FABs, North America, consumption per capita (liters), 2004'09 69
Table 56: FABs, North America, forecast consumption per capita (liters), 2009'14 69
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