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Social media platform roles

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Alliance Relocation Services
Alliance Relocation Services

@JPedde's presentation on August 25th for the monthly BizBuzz seminars. This powerpoint discusses where to start using the Big Three

Seele & Geist
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#BizBuzz Utilizing & Understanding The “Big 3” (Facebook, LinkedIn, Twitter)
Social Media Platforms Where do you start?
What’s Your Purpose? Is it to… …Build Community? …Increase Sales? …Create Company/Product Awareness? …Broaden Customer Service?
What’s Your Audience? B2B  Linked In / Twitter B2C Facebook / Twitter Everyone  Blog
Linked In Create a Company Profile Sign Company Employees Up w/ Profiles Join Groups Related to Your Industry Social Media Marketers (ex.) Community Managers (ex.) Alliance Created: Relocation & Social Media
Facebook A place for Community Ask questions via status message = call to action Post Links Related to Industry Topics Combine Facebook Ads with Contests
Twitter Conversation …Conversation … … CONVERSATION “When Should You Jump in? When there’s business value in the conversation.” – Trust Agents Tools: Tweetdeck, Hootsuite, Echofon RT’s & @’s in your feed Search hashtags (#) for keywords, INTERACT
Tips Don’t Try to Please Everyone Quicker Isn’t Always Better Patience. Your Product Has to Meet a Need Start with a strategy before jumping in
@RelocationAlly / @JPedde www.slideshare.net/relocationally Questions?

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Social media platform roles

  • 1. #BizBuzz Utilizing & Understanding The “Big 3” (Facebook, LinkedIn, Twitter)
  • 2. Social Media Platforms Where do you start?
  • 3. What’s Your Purpose? Is it to… …Build Community? …Increase Sales? …Create Company/Product Awareness? …Broaden Customer Service?
  • 4. What’s Your Audience? B2B  Linked In / Twitter B2C Facebook / Twitter Everyone  Blog
  • 5. Linked In Create a Company Profile Sign Company Employees Up w/ Profiles Join Groups Related to Your Industry Social Media Marketers (ex.) Community Managers (ex.) Alliance Created: Relocation & Social Media
  • 6.
  • 7. Facebook A place for Community Ask questions via status message = call to action Post Links Related to Industry Topics Combine Facebook Ads with Contests
  • 8.
  • 9. Twitter Conversation …Conversation … … CONVERSATION “When Should You Jump in? When there’s business value in the conversation.” – Trust Agents Tools: Tweetdeck, Hootsuite, Echofon RT’s & @’s in your feed Search hashtags (#) for keywords, INTERACT
  • 10.
  • 11. Tips Don’t Try to Please Everyone Quicker Isn’t Always Better Patience. Your Product Has to Meet a Need Start with a strategy before jumping in
  • 12. @RelocationAlly / @JPedde www.slideshare.net/relocationally Questions?