MarketMix 2013 - Storytelling as Part of Your Content Marketing Plan
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Presentation delivered at MarketMix 2013 by Andy Boyer of Relaborate, describing how to leverage storytelling as part of a Content Marketing Plan.
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MarketMix 2013 - Storytelling as Part of Your Content Marketing Plan
- 2. My Dream @aboyer | @relaborate
- 3. My first real baseball job! @aboyer | @relaborate
- 6. COMPARE THAT TO AN ALTERNATIVEâŚ
- 7. About Me ⢠Andy Boyer | @aboyer | andy@relaborate.com ⢠Experience with RealNetworks, Microsoft, Amazon, Imagekin d, Movaya, GotVoice, Spring Creek Group, Social3i ⢠Currently run a content marketing software company called Relaborate ⢠Teach Entrepreneurial Marketing at the University of Washington @aboyer | @relaborate
- 8. Or⌠⢠Andy Boyer | @aboyer | andy@relaborate.com ⢠Experience with RealNetworks, Microsoft, Amazon, Imagekind, Movaya, GotVoice, Spring Creek Group, Social3i ⢠Currently run a content marketing software company called Relaborate ⢠Teach Entrepreneurial Marketing at the University of Washington @aboyer | @relaborate
- 9. Or even⌠⢠Andy Boyer | @aboyer | andy@relaborate.com ⢠Experience with RealNetworks, Microsoft, Amazon, Image kind, Movaya, GotVoice, Spring Creek Group, Social3i ⢠Currently run a content marketing software company called Relaborate ⢠Teach Entrepreneurial Marketing at the University of Washington @aboyer | @relaborate
- 10. But this isnât a presentation about Slides @aboyer | @relaborate
- 11. Itâs about Stories @aboyer | @relaborate
- 12. Why are marketers telling stories? @aboyer | @relaborate
- 13. âFind a Shared Worldviewâ @aboyer | @relaborate
- 15. http://www.slideshare.net/BigBlueMoose/storytelling -and-content-marketing @aboyer | @relaborate
- 16. http://www.slideshare.net/mweigel/how-to-not-fail-16647530 @aboyer | @relaborate
- 17. http://www.slideshare.net/mweigel/how-to-not-fail-16647530 @aboyer | @relaborate
- 18. Clutter / Storyarcs We have too much clutter to make sense of it all @aboyer | @relaborate
- 19. So, what makes a good story? @aboyer | @relaborate
- 20. ACT I A Hero and the Introduction of a Challenge
- 23. http://www.fiestamovement.com/ @aboyer | @relaborate
- 24. ACTII Validation, Tests, M ore Challenges
- 25. SEO MOZ The SEOmoz Story: You will be smarter for being part of our tribe @aboyer | @relaborate
- 26. The Tomâs of Maine Story: Starting with the people who want to hear the story @aboyer | @relaborate
- 27. The Dollar Shave Club Story: Shaving shouldnât be so expensive @aboyer | @relaborate
- 31. Iâve brought along some friends to tell their stories @aboyer | @relaborate
- 32. Rebecca Lovell, Vittana @aboyer | @relaborate
- 33. Billy Pettit Pillar Properties and Merrill Gardens @aboyer | @relaborate
- 38. The Lyric Capitol Hill @aboyer | @relaborate
- 40. Hereâs how your company can tell your stories @aboyer | @relaborate
- 41. 1. ASK @aboyer | @relaborate
- 42. 2. Plan @aboyer | @relaborate
- 43. 3. Write @aboyer | @relaborate
- 44. 4. Be where your tribe is Source: cloudforprofit.com @aboyer | @relaborate
- 45. 5. Listen to your ratings @aboyer | @relaborate
- 46. Ask Listen Plan Distribute Write @aboyer | @relaborate
- 47. RECAP Stories can connect through the clutter It is easy to watch and learn from other storytellers All you need is a hero, a challenge and a resolution Everyone in your company can be a source of storytelling inspiration @aboyer | @relaborate
- 48. YOUR TRIBE IS LISTENING @aboyer | @relaborate
- 49. Content Marketing, Simplified Thanks! Email me: Andy@Relaborate.com Signup at: www.relaborate.com Follow us on Twitter: @Relaborate
- 50. Images ⢠http://mhstcadets.blogspot.com ⢠http://www.slideshare.net/BigBlueMoose/storytelling-and-content-marketing ⢠http://www.cultofmac.com/194421/5-things-steve-jobs-would-have-been-proud-of-at-apple-in-2012-feature/ ⢠http://en.wikipedia.org/wiki/File:Question_mark.png ⢠www.cloudforprofit.com ⢠http://www.toprankblog.com/2011/06/content-marketing-definition-tactics/ ⢠http://www.michaelbransonsmith.net/blog/tag/silent-movies/ @aboyer | @relaborate
Hinweis der Redaktion
- The beginning of the story. What are the ideas that we need to get across in the first piece of this. ⢠Whatâs the big idea?⢠Why should I care about the hero?⢠Whatâs the problem that MUST be resolved?
- The beginning of the story. What are the ideas that we need to get across in the first piece of this. ⢠Whatâs the big idea?⢠Why should I care about the hero?⢠Whatâs the problem that MUST be resolved?
- Address the tests and challenges to this idea.Validate it with research, we fascinate with characters, and interesting anecdotes that bolster or challenge our ideas. Compel us to move forward to the problem that MUST be resolved.⢠What are the tests and challenges to this idea?⢠Why is this so compelling â and who/what validates this big, interesting or entertaining idea. How does the hero overcome these tests.⢠How does this move us forward to the problem that MUST be resolved.
- Address the tests and challenges to this idea.Validate it with research, we fascinate with characters, and interesting anecdotes that bolster or challenge our ideas. Compel us to move forward to the problem that MUST be resolved.⢠What are the tests and challenges to this idea?⢠Why is this so compelling â and who/what validates this big, interesting or entertaining idea. How does the hero overcome these tests.⢠How does this move us forward to the problem that MUST be resolved.
- Address the tests and challenges to this idea.Validate it with research, we fascinate with characters, and interesting anecdotes that bolster or challenge our ideas. Compel us to move forward to the problem that MUST be resolved.⢠What are the tests and challenges to this idea?⢠Why is this so compelling â and who/what validates this big, interesting or entertaining idea. How does the hero overcome these tests.⢠How does this move us forward to the problem that MUST be resolved.
- This is the end â and will comprise 25% or less of the end. What is the FINAL test that absolutely makes our point â or how can we look back on the case weâve made and show (not tell) how our hero has passed the tests and challenges so that they can claim victory.⢠What is the final test â the final validation that proves our point â or brings us to satisfyingconclusion of this story.⢠Where does our hero go from here?⢠Where does the audience go from here (bringing in our external and internal goals?
- This is the end â and will comprise 25% or less of the end. What is the FINAL test that absolutely makes our point â or how can we look back on the case weâve made and show (not tell) how our hero has passed the tests and challenges so that they can claim victory.⢠What is the final test â the final validation that proves our point â or brings us to satisfyingconclusion of this story.⢠Where does our hero go from here?⢠Where does the audience go from here (bringing in our external and internal goals?