Simply Presentation @OBP Milano 18 novembre2009

Brand Protection through Online Advertising Giuseppe D’Antonio, Director – Simply (Dada SpA) Online Brand Protection Day Milano – 18 Novembre 2009

[object Object],PROPERTY OF DADA

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROPERTY OF DADA Metodi di investimento

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROPERTY OF DADA

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROPERTY OF DADA

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROPERTY OF DADA

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROPERTY OF DADA

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROPERTY OF DADA

[object Object],[object Object],[object Object],[object Object],[object Object],PROPERTY OF DADA

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROPERTY OF DADA Simply è… Inside

[object Object],[object Object],[object Object],[object Object],Inside Outside PROPERTY OF DADA Simply è…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROPERTY OF DADA Publishers Advertisers

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROPERTY OF DADA Simplicity Innovation

Simply.com: Integrated Targeting and Optimisation Approach Targeting Integrato e Ottimizzazione Dinamica Ogni posizione dedicata di un Publisher ha una percentuale di ‘peso’ allocata ad ogni metodo di delivery. I pesi sono dinamicamente ottimizzati dal sistema, basandosi sulle performance in ‘real-time’ del metodo di delivery specifico usato in quel momento per quel publisher e quella posizione specifica. Behavioral Contextual Yield 33% 33% 33% 48% 21% 31% 71% 0% 29% 69% 5% 26%

[object Object],[object Object],PROPERTY OF DADA “ Simplicity does not precede complexity, but follows it” Alan Perlis, American Scientist 1) Crea una campagna adv 2) Imposta dettagli e creatività 1) Attivala

Advertising that simply works www.simply.com

Simply Presentation @OBP Milano 18 novembre2009

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