An in-depth analysis of major I.T. vendor Dell. The profile includes company history, revenue stream, competitors and customers, products and services, SWAT-analysis, current status and predicted continued strategy.
2. Headquarter
Round Rock, Texas
Development, support, services and sales from HQ
Chapter 380 agreement
Employees – 16,000
Alternative power source
Global
3. CEO – Michael Dell
Chairman and CEO of Dell
49th richest in the world, $15,3 billion
MSD Capital
Bought Apple computer, age 15
1984 – Founded PCs Limited, now known as Dell
4. Company History 1984-1999
1984-1987: The Birth of a Company
1988-1991: Going Public and Going Global
1992-1995: A Season of Unprecedented Growth
1996-1999: Winning Worldwide and on the Web
5. Company History 2000-2012
2000-2004: Beyond the PC
2005-2008: Setting the Bar for Social and Sustainable
Business
2009-2012: A new Dell Emerges
12. Major Customers
80% of Fortune 1000 companies uses Dell
9 of the top 10 Cloud Computing providers
Dell Norway
DNB
Norges Bank
Microsoft
Government
School system
13. Strengths and Weaknesses
Strengths
Broad Portfolio
Well Recognized Brand
Global Company
Adapts Quickly to the
Market
CEO, Michael Dell
Removes Complexity
Weaknesses
Declining PC sales
Risky restructure
PC image
Core Competency
IT Infrastructure
16. Discussion
Making the company private is a costly procedure and
requires a lot of company resources, but it gives more
freedom to the company.
Do you think it is positive or negative that Dell goes
private, and why? How will this affect Dell´s future?
17. Quiz
Dell was originally founded under what company name?
Packard Bell
PCs Limited
Inclusive Computers, Inc.
What best describes the strategy moving forward for
Dell?
Going private to reduce the size of the company to minimize cost.
Expanding the company by buying other companies, and become a more
service-oriented company.
Shut down the PC division due to declining PC sales, and focus on other
products.
Name 3 major customers