learning from the bootcamp on HPI school of design thinking on Mar.7th - 8th

1. d. Camp on HPI
School of
Design Thinking
Raymond Chang 張哲誠
2012.03.15 Copyright Material

2. Content of report
• Intro of HPI School of design
thinking
• Class Review
• Learn from the giants: Interview
• Personal feedback
• Building creative atmosphere via
good environment
• Let-go: be a free coaches
• Appendix
– List of books
– Budget
– Schedule

3. Intro of HPI School of design thinking
The School of Design Thinking at the
Hasso-Plattner-Institute began its program
in the winter term of 2007/2008
• Modeled on the famous d. school at
Stanford University in California (US)
• the one-year program in Design Thinking
will enable students to develop
particularly user-friendly products and
services in multidisciplinary teams.
• Students from practically all disciplines,
who are in the final phase of their M.A.-
level university studies, are eligible to
apply for this
• Courses start twice a year in April and
October.

4. How to Apply: T-profile + Statement of purpose

5. For 2012 Basic Track…
350 applicants from 22 different countries
120 students are invited to come for boot-camp interview
80 will be selected for the basic track
later on…
three month intensive project on design thinking

6. Outlook of HPI School of design thinking

7. Class Review- Day One

8. Timetable of Day One
09:00-09:15 get together
09:15-10:00 warm up
10:00-10:45 d. school intro
10:45-10:50 the wallet intro
10:50-11:00 interview
11:00-11:05 intro: metaphor & prototype
11:05-11:20 find metaphor & prototype
11:20-12:00 present your prototype
12:00-12:45 lunch
12:45-13:00 warm-up
13:00-13:05 visualize brainstorm rule
13:05-13:20 sketch & present it
13:20-13:25 Who's life it is
13:25-13:45 observe
13:45-14:15 present your persona
14:15-14:30 break
14:30-14:35 the design challenge - mid-
day break exp.
14:35-15:20 brainstorm topic & ideate
15:20-15:50 prototype
15:50-16:30 present the prototype
16:30-16:45 I like, I wish, how to
16:45-17:00 clean-up

9. Process: Different language
HPI way
Understand -> Observe -> Point of View -> Ideate -> Prototype ->Test
Stanford way
Empathy -> Define -> Ideate -> Prototype -> Test -> Story-telling

10. Visualize brainstorming rules (20min)

11. Use 20+ pictures to observe
A day of life of unknown character

12. Intro of topic
How might we redesign the perfect mid-break experience
for our persona

13. What to write in the synthesis (40min)
Whose life is it Moving on 10 bug list
1. Name & age 1. Daily ritual
2. Profession & 2. A source of pleasure
Income 3. Strength & weakness
3. Country & City 4. Three most frequently
(district) dialed phone number
4. Period of life 5. Attitude toward technic
5. Hobbies and 6. Must-be in the fridge
interest
6. Looks 7. Favorite drink
7. Next big event in 8. Stirred or shaken?
his/her life 9. First car
8. Next big purchase 10. Foresight
9. Brand loyalty
10. Dream come true
holiday

14. Brainstorming, prototyping (40min)

15. Final Presentation (3min)

16. Book List

17. Class Review- Day Two

18. Warm-up: I am a tree

19. Intro of topic
How might we
1. redesign the snack experience in HPI school
2. redesign the flat experience in HPI school
3. redesign the cloth shopping experience of student

20. Understand (20min, 90min)
Ask In-situ interviews
Wheat people say when interviewing
TRY- Immersion Look: Observation
Participatory – design what people X Ethnography, observing what people do

21. Understand (20min, 90min)
New design of empathy map: 360 view on Human experience

22. Synthesis & POV (10min, 40min)
• Intro Synthesis
• All start with story-telling
• Focus on the main insight
that is most intriguing
• Agree on procedure
• POV is the fuel to generate
for your brainstorming
section

23. Synthesis & POV (10min, 40min)
Synthesis demo: the result of story-telling

24. Synthesis & POV (10min, 40min)
Synthesis demo: POV generation

25. Synthesis & POV (10min, 40min)
POV
User + Need + Insight
How to choose persona?
Find the most intriguing one, among whom his or her
character / insight is consistent with what you found

26. Ideation/ Brainstorm (10min, 45min)
• POV is the fuel to generate
for your brainstorming
section
• Encourage us to use post-it
rather than white board b/c
it is more easy to arrange
• Encourage stupidity
• Form of Brainstorming Qs:
how could we help XXX to
YYY

27. Prototype (10 min, 45min)
Example: emergency tunnel
Key: let user experience by it self
Different prototype on different layers
(looks, behaves, work, feel)
Example: refrigerator – first in first out
Showing to convince their partners
Why Prototype
Develop ideas
Find hidden issues
Build common understanding
Define the problem
Get early and regular feedback

28. Final presentation (story-telling, 3min each)
Activities 40min (to generate stories)
Presentation 3min/group
Must-say:
1. Names
2. Design challenge, POV, needs and insight
3. Show your prototype – one small idea that can be tangible, able to
experience by user.

29. Prototype materials

30. Learn from the giants: Interview

31. Ulrich Weinberg
Head of HPI d. school
• Study arts and design at the Academies
of Fine Arts in Munich and Berlin
• 2005-2007 director of Digital Media
Institute DMI at HFF
• Since 2005 programme director of EU
symposium INSIGHT OUT
• Since 2004 Visiting Professor at CUC
Communication University of China CUC,
Beijing.
3/9 Friday 12:15-12:45

32. International Cooperation of HPI
“ From Palo Alto to Beijing, there’s more and more ongoing design
thinking activities ”

33. Moritz Gekeler,
Project manager @ HPI d.school
• Project manager and for the executive
education program
• Teacher in one of the Basic Tracks and
helps to develop the design challenges
with project partners.
• PhD in art history and media theory
• University of Arts and Design in Karlsruhe
• A D-School Alumnus of the class
2008/2009: developed the concept "bring.
BUDDY" for DHL.
3/9 Friday 12:40-14:00

34. Julia Butter
Consultant at SIT - Systematic
Inventive Thinking
• Freelancer Marketing at DSMC - Dr.
Schrick Management Consulting
• Working Student - Consulting and
Marketing at CNC - Communications and
Network Consulting
• Working Student - Sales & Marketing at
amiando GmbH
• Ludwig-Maximilians Universität München
• HPI School of Design Thinking (D-School)
3/6 Tuesday 9:30-11:30

35. Personal feedback

36. Build a creative environment

37. Build a creative environment

38. People, people, people
Multidisciplinary team is really hard to create

39. Let-go: be a free coaches

40. Appendix

41. Book List

42. Final presentation of Adv.
Track projects (DVD)

43. Prototype materials

44. Decoration of the public space

45. Couches, cubes and chairs

46. Basic Track Classroom

47. Advanced Track Classroom

48. Presentation space

49. Special-made chair and table

50. Book & prototyping material shelf