Apple & Samsung Marketing Strategy

1. Apple & Samsung Marketing
Strategy

2. Apple Marketing Strategy

3. Price
• Pricing their product from RM199 until
RM7999.
• Customer will feel that why their product so
expensive, because Apple’s products are good
in quality and technology so that the price will
be higher.

4. Product
• Ipod, Ipod shuffle, Ipod nano, and the most popular
products are Iphone, Ipad, and Mac book.
• Apple’s products let customer feel it very
convenience when using it.

5. Promotion
• Give some stuff when you buy their product,
such as iphone casing or free to installing
some application.
• They also offer free wifi to their customer.

6. Place
• Branches located in everywhere
• Customer can easily to get the information
about their product and services.
• Customer also can buy those stuff for their
iphone or ipad easily.

7. Samsung Marketing Strategy

8. Price
• Samsung’s pricing their product Samsung
galaxy S II for RM1499.
• Samsung’s products are good in quality and
technology so that the price will be higher.

9. Product
• Samsung’s product, such as Samsung galaxy series,
television, and computer product.

10. Promotion
• They will give some stuff when you buy their
product, such casing or free to installing some
application.
• They also offer free wifi to their customer.

11. Place
• Samsung’s company got many branches
mostly located in everywhere.
• Customer can easily to get the information
about their product and services.

12. Apple & Samsung Advertising Method

13. Apple Advertising Method
• Apple Company advertise their product through
their website.
• They also held campaign to advertise their product,
so that customer can see their product directly.
• This kind of promotion can let many people know
their product and start to use it.

14. Samsung Advertising Method
• Samsung using direct and indirect method.
• Direct method, for example, Samsung
advertise their product through television,
internet, and other else.
• Indirect method, for example, Samsung let
customer try their new product and let
customer know that their new product is good
to use.