28. Inbound Marketing Matrix Your Control Of: Message When Cost Trust Audience Advertising Great! Great Expensive None Great Public Relations Some None Inexpensive Good Some Referrals None Some Controlled Great Great
36. Next Steps: www.ducttapemarketing.com www.AimOneMarketing.com Schedule an hour to “rent” Randy’s Brain Decide to go though the Ultimate Marketing System 10 classes & 2 one on one sessions- Guaranteed Results
Hinweis der Redaktion
Interactive – How many of have sat down and written out a marketing plan? Call on some examples, what does it consist of? Give definition of a solid marketing strategy. What should it do.
Interactive – How many of have sat down and written out a marketing plan? Call on some examples, what does it consist of? Give definition of a solid marketing strategy. What should it do.
Higher Purpose – Exercise ask for a few examples from the class. Marketing Dept – Be creative and honest with your abilities. Outsource when necessary. Not good a copy writing, create a video blog for your website or work with a writer. Need a graphic designer. Plan to find the right person to work with and add them to your “org chart”
How many of you think any customer is your ideal customer? Have you had customers whom you wish weren’t your customers? Difficultly in obtaining your ideal customer if your strategy doesn’t make it easy to lead them to you and the those customers that are nothing but a pain in your backside to serve away. Your strategy will most importantly reason out your communication meaning the channels you use to what you actually say.
Three things your ideal customer should do for you..Yes, your customers should be doing something for you. They should value you and what you provide. They should feel that they can’t get this service/product anywhere else in such a manner. They should be profitable meaning they don’t just come in for a 50% off coupon promotion and they move up your pricing ladder to purchase not only more quantity but more pricey items leaving you with a higher profit margin. And most of all, they refer you to others enthusiastically.
This is how you structure your ideal customer.
What makes you stand out in your geographic area? in your industry? What do you provide that others can’t replicate easily. Examples are quality, experience, personality, brand image, relationships, distribution.
How can I figure this out for my business? You have your resource right now.
Now how to communicate this difference. Exercise – State what you do for a living in this personal way. Getting down to the gritty about what you do best.