Learn the top techniques for encouraging a new type of employee generated content (EGC) that’s dynamic, interactive and still “on brand.”

1. IN PARTNERSHIP WITH
Employee content creators:
a new phase of employee
generated content

2. © 2021
Watch
your email next week
for the
RECORDING & SLIDES

3. © 2021
Instructions at end of webinar
Earn 1 credit

4. © 2021
Today’s Speakers

5. © 2021
Lori Sylvia
Founder and CEO
Rally
Chris Woods
Employer Reputation &
Recruitment Marketing
Specialist
Mars
John Taylor
Talent Brand Manager,
Global Talent Brand &
Innovation
Micron
David Rivel
Co-founder
PathMotion

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About Mars

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About Micron

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About PathMotion
• Share employee stories to hire
quality people, faster:
• Create: candidate engagement
• Share: amplify authentic content
• Convert: talent re-engagement

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Largest community for Recruitment Marketing,
Employer Branding & Candidate Experience
#1-rated virtual conference for Recruitment
Marketing held in May and December

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What you’ll learn today
• How employee generated content is evolving, and what it means
for your strategy
• New ways to turn your employees into content creators to help
you attract & recruit talent
• Technology and platforms for managing this content so that you
keep your employer brand message consistent and accurate
• Strategies to leverage EGC across your recruiting channels to
influence the right-fit talent to choose you

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Employee content creators:
a new phase of employee
generated content

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The new phase
of EGC
© 2021

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What’s top of mind for candidates
● 17% interview tips
● 16% career advice
● 10% day-to-day employee life
● 9% company info
● 8% company benefits
● 7% internal career mobility
● 7% career progression
● 6% events
● 5% diversity
● 5% job description
● 4% culture
● 4% work-life balance
● 3% salary
Data from PathMotion

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So what’s your role?
story-tellers story-providers story-enablers
Employee created /
message influenced
Employee initiated /
message unfiltered
Company created /
message controlled
Company sourced /
message influenced

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The employee as content creator

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Creating the best fit

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EMPLOYEE
CONTENT
CREATORS
IN ACTION

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EGC at Mars: The beginning

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EGC at Mars: Implementation

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EGC at Mars: Where they are now

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EGC at Micron: The beginning

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EGC at Micron: Implementation

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EGC at Micron: Where they are now

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Pro Tips
● Allow employees freedom
to answer
● Have more content
creators than you think
you need
● Involve your employees on
the insights & impact

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Pro Tips
● Identify & recruit a couple
of super content creators
first
● Engage your Employee
Resource Groups
● Partner with social media
or marketing team
● Allow employees freedom
to answer
● Have more content
creators than you think
you need
● Involve your employees on
the insights & impact

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Pro Tips
● Listen to what your
candidates want to know
● Gamify initiative to keep
employees engaged
● Leverage content across
multiple channels
● Identify & recruit a couple
of super content creators
first
● Engage your Employee
Resource Groups
● Partner with social media
or marketing team
● Allow employees freedom
to answer
● Have more content
creators than you think
you need
● Involve your employees on
the insights & impact

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Thank you!
Up next… Q&A

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Watch
your email next week
for the
RECORDING & SLIDES

29. © 2021
Instructions at end of webinar
Earn 1 credit

30. Download for
more
examples
& ideas!

31. Coming Soon...
2021 Recruitment
Marketing Job and
Salary Survey

32. © 2021
Lori Sylvia
Founder and CEO
Rally
Chris Woods
Employer Reputation &
Recruitment Marketing
Specialist
Mars
John Taylor
Talent Brand Manager,
Global Talent Brand &
Innovation
Micron
David Rivel
Co-founder
PathMotion

33. © 2021
Thank You!
Earn 1 credit
Visit:
https://RallyRecruitmentMarketing.com/credit
IN PARTNERSHIP WITH

34. IN PARTNERSHIP WITH
Thank you!
Employee content creators:
a new phase of employee
generated content