Rally Webinar: Employee content creators: a new phase of employee generated content
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Learn the top techniques for encouraging a new type of employee generated content (EGC) that’s dynamic, interactive and still “on brand.”
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Rally Webinar: Employee content creators: a new phase of employee generated content
- 1. IN PARTNERSHIP WITH Employee content creators: a new phase of employee generated content
- 2. © 2021 Watch your email next week for the RECORDING & SLIDES
- 3. © 2021 Instructions at end of webinar Earn 1 credit
- 5. © 2021 Lori Sylvia Founder and CEO Rally Chris Woods Employer Reputation & Recruitment Marketing Specialist Mars John Taylor Talent Brand Manager, Global Talent Brand & Innovation Micron David Rivel Co-founder PathMotion
- 8. © 2021 About PathMotion • Share employee stories to hire quality people, faster: • Create: candidate engagement • Share: amplify authentic content • Convert: talent re-engagement
- 9. © 2021 Largest community for Recruitment Marketing, Employer Branding & Candidate Experience #1-rated virtual conference for Recruitment Marketing held in May and December
- 10. © 2021 What you’ll learn today • How employee generated content is evolving, and what it means for your strategy • New ways to turn your employees into content creators to help you attract & recruit talent • Technology and platforms for managing this content so that you keep your employer brand message consistent and accurate • Strategies to leverage EGC across your recruiting channels to influence the right-fit talent to choose you
- 11. © 2021 Employee content creators: a new phase of employee generated content
- 12. © 2021 The new phase of EGC © 2021
- 13. © 2021 What’s top of mind for candidates ● 17% interview tips ● 16% career advice ● 10% day-to-day employee life ● 9% company info ● 8% company benefits ● 7% internal career mobility ● 7% career progression ● 6% events ● 5% diversity ● 5% job description ● 4% culture ● 4% work-life balance ● 3% salary Data from PathMotion
- 14. © 2021 So what’s your role? story-tellers story-providers story-enablers Employee created / message influenced Employee initiated / message unfiltered Company created / message controlled Company sourced / message influenced
- 15. © 2021 The employee as content creator
- 16. © 2021 Creating the best fit
- 18. © 2021 EGC at Mars: The beginning
- 19. © 2021 EGC at Mars: Implementation
- 20. © 2021 EGC at Mars: Where they are now
- 21. © 2021 EGC at Micron: The beginning
- 22. © 2021 EGC at Micron: Implementation
- 23. © 2021 EGC at Micron: Where they are now
- 24. © 2021 Pro Tips ● Allow employees freedom to answer ● Have more content creators than you think you need ● Involve your employees on the insights & impact
- 25. © 2021 Pro Tips ● Identify & recruit a couple of super content creators first ● Engage your Employee Resource Groups ● Partner with social media or marketing team ● Allow employees freedom to answer ● Have more content creators than you think you need ● Involve your employees on the insights & impact
- 26. © 2021 Pro Tips ● Listen to what your candidates want to know ● Gamify initiative to keep employees engaged ● Leverage content across multiple channels ● Identify & recruit a couple of super content creators first ● Engage your Employee Resource Groups ● Partner with social media or marketing team ● Allow employees freedom to answer ● Have more content creators than you think you need ● Involve your employees on the insights & impact
- 27. © 2021 Thank you! Up next… Q&A
- 28. © 2021 Watch your email next week for the RECORDING & SLIDES
- 29. © 2021 Instructions at end of webinar Earn 1 credit
- 31. Coming Soon... 2021 Recruitment Marketing Job and Salary Survey
- 32. © 2021 Lori Sylvia Founder and CEO Rally Chris Woods Employer Reputation & Recruitment Marketing Specialist Mars John Taylor Talent Brand Manager, Global Talent Brand & Innovation Micron David Rivel Co-founder PathMotion
- 33. © 2021 Thank You! Earn 1 credit Visit: https://RallyRecruitmentMarketing.com/credit IN PARTNERSHIP WITH
- 34. IN PARTNERSHIP WITH Thank you! Employee content creators: a new phase of employee generated content