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How To Separate Your Organization from the Rest: A Branding/Marketing Strategies Primer for NPOs

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How to Separate Your Organization from the Rest: A Branding/Marketing Primer for NPOs Thrive. Grow. Achieve. Simon Dixon, CEO of Idea Engineering February 6, 2014
“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” --Mark Twain
1
The Brand is in here
Love vs. Like
Are you selling doing good or feeling good?
What am I in you? Nike Click here to watch video
Fame is not a brand.
Best Global Brands 2013 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Apple Google Coca-Cola IBM Microsoft GE McDonald’s Samsung Intel Toyota
But we are on Facebook right…?
Be Somebody Click here to watch video
Or not… =
I’m an environmentalist.
Passion for the Prosaic
Keep the flying monkeys grounded.
Doritos Click here to watch video
Google Click here to watch video
Tell the Truth
Coke Click here to watch video
Dove Click here to watch video
Dove Click here to watch video
Numbers don’t always add up.
Trac II
Mach III
Quattro
Fusion
Courage
The Ultimate Driving Machine
A Company of Ideas
Joy
Dumb Ways to Die Click here to watch video
LinkedIn
brand creation case study kxgym
brand creation case study kxgym manifesto
brand creation case study kxgym position
brand creation case study kxgym direct mail
brand creation case study kxgym ad campaign
brand creation case study kxgym ad campaign
brand creation case study kxgym ad campaign
brand creation case study kxgym ad campaign
Thank you! Simon Dixon, CEO – Idea Engineering simon@ideaengineering.com 805-963-5399 Page 21

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