Internet TV, Broadcasting and IPTV Technical standards that will accelerate the economic future of these media delivery options and accelerate the growth of a mass market of devices and services

1. Session
Internet TV, Broadcasting and IPTV
Technical standards that will accelerate the economic future
of these media delivery options and accelerate the growth of a mass market
of devices and services
Nilo Mitra, President Open IPTV Forum, Moderator and principal speaker “Open IPTV Forum”
Showcase presentations:
Paul Szucs, Sony, Showcase presentation: “HbbTV – the Open Standard for Connected TVs”
Chris Bowley, BBC World Wide, Showcase presentation: “Global iPlayer full service challenges”
Panelists:
Marwan Marouf Mahmoud, Executive Director, ICT Industry Development, Qatar
Charles Edward Jennings, Head of Media, Qtel
Taahir Hoorzook, Head of New Platform Development, Al Jazeera
Ammar Sabbagh, Market Development Director RMEA TV & Media EP, Ericsson, UAE

2. Accelerating a Mass Market for IPTV through
Open Standards and the Open IPTV Forum Specifications
Nilo Mitra
President, Open IPTV Forum

3. IPTV Market Evolution and Trends
Increasing Diversity of ‘TV’ Domain
Media Preparation and Ingestion Media Delivery
Content ingestion & preparation Managed
- Advertising - Telco
- Protection - Cable
Portals - Mobile Media Technologies
- Branding - Unmanaged IPTV
- Personalization - OTT - RTP, RTSP, IGMP, HTTP
Content Distribution Hybrid - MHP, GEM
- CDN - Enriched broadcast Web
- Cloud - HTTP, HTML5, CSS, SVG
Multi-screen modes
Single device OTT
- Transferable - HTTP, MPEG-DASH
Multi device
- Simultaneous
Anywhere Companion device
-In the home - Synchronised
-In the office
-On the move
Any device
-TVs
-Tablets/PCs
-Smart phones

4. Why Open Standards for IPTV?
• Mobile industry is perhaps the strongest example of how standards have
grown everyone’s business
• Need for a similar eco system of devices and services that bring value to
both consumers and service providers
• Consumer benefits from standardization
– Avoid consumer lock-ins towards ”incumbent” service providers
– Reduce or remove switching costs when changing service providers
• Service provider benefits from standardization
– Open standard based solutions avoid single vendor lock-ins
– Reduces dependence on single vendor development cycles and maintenance
constraints
– Reduces capex, opex through certified retail products and wider equipment
procurement base
– Innovate at the service level relying on the reuse of common standard
platforms and technologies

5. Retail vision
Removing barriers and lock-ins
Content Owners/Aggregators
Content Owners/Aggregators
Service Service Service Service
Provider Provider Provider Provider Service Service Service
Encryption Encryption Encryption Encryption Provider Provider Provider
Content Content Content Content Service Provider
Industry Standard
IPTV
Sys 1
IPTV
Sys2
IPTV
Sys3
IPTV
Sys4
IP Network
Set Top Set Top Set Top Set Top End device Interface
Box 1 Box 2 Box3 Box4 Industry Standard
Card Card Card Card
Tomorrow
Today

6. Open IPTV Forum
Orchestrating the IPTV Standards Landscape
• Standardization landscape fragmented
IPTV
• Only parts of the e2e solution covered
• Market dominated by proprietary solutions Service Layer
TVA
• Interoperable specifications needed to
establish IPTV market growth and ensure an
horizontal retail market e2e IMS - Control
Layer
Open IPTV Forum blends existing Transport
and emerging standards that have
broad industry backing to create an
CPE - Home Devices
interoperable e2e IPTV solution

7. Open IPTV Forum Goals
The Open IPTV Forum enables the creation of a mass market for IPTV by
certifying devices and services against the forum’s end-end
specifications for IPTV services of the future.
• Addressing both Managed Network and Open Internet IPTV business models
whilst maintaining a single interface towards consumer device
• Attracting all key stakeholders across the IPTV ecosystem
• Profiling industry-accepted standards from other SDOs & Forums into
interoperable end-to-end solutions
• Adding value for IPTV consumers
– Retail market for TVs supporting managed and unmanaged media consumption
– Rich interactive applications & blended communication services
• Adding value for IPTV providers
– Providing Interoperability Testing & Certification to create a timely ecosystem of retail
consumer devices

8. Open IPTV Forum Overview
• Not-for-profit industry association founded in March 2007
• 50+ members from all areas of the end-to-end IPTV eco-
system
• Working groups cover:
– Requirements
– Architecture
– Technical Solution
– Interoperability & Testing
– Certification
– Marketing
• Two releases of end-to-end solution available
• More details at: http://www.oipf.tv

9. OIPF Member Companies 2012
Network C E / Mobile / Home Network S ervice / C ontent Technology
Operators Device Vendors Infras tructure Providers Providers

10. OIPF Contributions to IPTV Market
• Technical Solution Specifications
– Defining detailed requirements for end-to-end IPTV solutions
– Divided according to logically distinct components
– Providing additional functionality to other industry initiatives (e.g., HbbTV, UK
DTG) who are reusing our specification
• Implementation Profiles
– Selection of functions to create implementations addressing specific market
needs
– Aligned with expected deployment models
• Certification and Testing
– Certification formally verifies adherence of OIPF-based products & services to
the specifications
– Removes barriers to interoperability
– Cooperate on testing with local/regional activities that reuse elements of OIPF
specifications for open standards-based IPTV deployments

11. OIPF Solution Specifications
Defining end-to-end solutions for IPTV Content Services for both Managed Network and Open
Internet modes of operation
• Scheduled Content services (linear TV)
– Recording capabilities (PVR)
– Network-based recording and time-shift
– Electronic Programme Guide (EPG)
– Combinational usage of IPTV and broadcast channels
– Enhancements for Picture-in-Picture, Fast Channel Change, and Play out Controls
– Adaptive streaming
• Streamed and downloaded Content on Demand services
– Adaptive streaming
• Content Protection & Parental Control
• Support for Notifications (e.g., emergency alerts) and Information Services
• Blending of Content delivery with Communication Services
– Call control, Presence status, Messaging
• Session continuity/handover between devices

12. “Stitching together” the standards
Volume 2 Volume 3 Volume 4 Volume 5 Volume 6 Volume 7
Media Content Protocols Declarative Procedural Authentication,
Formats Metadata Application Application Content
Environment Environment Protection &
Service Protection
Volume 2a
HTTP
Adaptive
Streaming
TVA

13. Three Market-Driven Profiles
Open Internet Profile (OIP)
1 – Intended for Over-The-Top services
Baseline Managed Profile (BMP)
2 – Adds support for QoS and end device management
3
Enhanced Managed Profile (EMP)
– Adds native support for advanced managed network
functions
• Supporting different business models
• The basis for interoperability and certification

14. Open Internet Profile (OIP)
• Designed for Over The Top services over unmanaged networks
– Streamed CoD Services using HTTP
– Interactive applications & Information Services realised as browser
applications
– Terminal-based content protection using Marlin Broadband
– Support for adaptive streaming
– Useful for broadcast independent applications
• The HbbTV Consortium is using a subset of the OIP for the Hybrid
broadcast broadband solution in various EU regions to support broadcast
portals for catch-up TV and content-on-demand
– Retail TVs with the OIPF browser available in certain European markets
– Driven initially by broadcast applications, HbbTV is creating significant
populations of OIPF compliant terminals in the retail market
– Other services could leverage these populations of terminals e.g.
• Broadcast-independent applications
• Telco managed IPTV (with a few additional features added in the terminal) (BMP)
– The success of HbbTV is the first step towards the realization of the OIPF retail
vision and the creation of an eco-system of devices and services

15. Current Major Activities in OIPF
• Pursuing International Standard status for the OIPF
Solution via IEC
– To support RFPs which require formal IS references
• “InteroPTV” and pilot deployment projects
– Using the retail HbbTVs as the base for developing
implelentations supporting managed services
• Further technical evolution of the IPTV Solution
• Creating a Certification programme

16. Ongoing technical work
Specification enhancements based on specific market needs that augment the
current specifications.
• End-to-end support for IPv6 and mixed IPv6/IPv4
networks/devices
• Enhanced support for mobile and portable devices
• Various proposals for handling multiple DRM systems
• Simple Secure Streaming
• 3D content/programming
• Execution Environment enhancements to
– improve support for click-through advertising,
– utilize 2D and 3D graphics resources,
– provide support for downloadable fonts,
– support of alternative devices for user interaction

17. OIPF Certification Program
• Eases selection & integration of interoperable components into IPTV
solutions
– Identifies components which have passed a formal Certification Process
– Indicates a level of interoperability with other certified equipment
• Certification Process (currently being created)
– preparatory Self-Test by the manufacturer
– Initial products tested at an approved Test Centre (several in different regions
worldwide) using OIPF test suite
– Formal Certification awarded upon successful test completion at an approved
Test Center
– Submission of Self-Test results for re-Certification of (minor) updates of
products or services
• The OIPF Logo will identify equipment and services which have
successfully passed Certification
– The OIPF Logo is a mark of recognition in developing components for OIPF-
based IPTV solutions

18. In summary
• Not a standards body, but a global industry consortium creating
end-to-end interoperable specifications and certifying IPTV devices
• OIPF creates relevant market-deployable solutions by
– building upon existing and emerging standards that have strong industry backing
– profiles the options within such standards
• OIPF drives converged service models for Managed and Unmanaged (e.g. OTT)
content delivery delivered to the same retail TV
• OIPF membership includes almost all TV Manufacturers covering more than 3/4 of
the retail TV market
• OIPF is driving a commercial go-to-market activity that is unique in the
standardization landscape through Interoperability events, a Certification program
and encouraging commercial pilot deployment projects
• OIPF is starting to create the mass market of Connected TVs

19. Contacts
• For futher information please don’t hesitate to get in touch with us:
• President, Open IPTV Forum:
– Nilo Mitra Email: nmitra@oipf.tv
• Marketing Director, Open IPTV Forum:
– Darren Vogel Email: djv@oipf.tv
• General Contact for all administrative matters:
– Claire d’Esclercs Email: contact@oipf.tv
• Please visit our homepage: www.oipf.tv

20. Get Connected:
join@oipf.tv

21. Session
Internet TV, Broadcasting and IPTV
Technical standards that will accelerate the economic future
of these media delivery options and accelerate the growth of a mass market
of devices and services
Nilo Mitra, President Open IPTV Forum, Moderator and principal speaker “Open IPTV Forum”
Showcase presentations:
Paul Szucs, Sony, Showcase presentation: “HbbTV – the Open Standard for Connected TVs”
Chris Bowley, BBC World Wide, Showcase presentation: “Global iPlayer full service challenges”
Panelists:
Charles Edward Jennings, Head of Media, Qtel
Taahir Hoorzook, Head of New Platform Development, Al Jazeera
Marwan Marouf Mahmoud, Executive Director, ICT Industry Development, Qatar