What colors will be used in the design world for 2010? Your brand creates an emotion? The question is, is it the right emotion to positively influence your audience? The following information will give you some insight as to which colors may work best to achieve your marketing goals through visual communication.

1. BEST MARKETING COLORS
FOR 2010
Proteus Design Studio

2. Marketing Strategy
Best Marketing Colors for 2010 Chris Turnquist 2
© 2010 by Chris Turnquist
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3. Visual Communication
Best Marketing Colors for 2010 Chris Turnquist 3
What colors will be used in the design
world for marketing in 2010? Your brand
creates an emotion? The question is, is it the
right emotion to positively influence your
audience? The following information will give
you some insight as to which colors may
work best to achieve your marketing goals
through visual communication. On the
following pages we will discuss each of the
most frequently used colors and what
emotions are generally associated with them.

4. White
Best Marketing Colors for 2010 Chris Turnquist 4
White is associated with
innocence, purity, peace and
contentment. It’s considered clean
and sterile. It’s cool and
refreshing. White can have a
calming, stabilizing influence.

5. Black
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Black is the ultimate power
color. It suggests strength,
potency, authority, boldness,
seriousness, stability and
elegance. It’s distinguished and
classic, great for creating drama.
Black has more weight than other
colors. Too much can be ominous.

6. Grey or Silver
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Grey can be associated with
conservative qualities and
considered traditional. Business-
wise, it symbolizes high tech and
suggests authority, practicality,
earnestness and creativity.

7. Gold
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Gold suggests wealth. It’s
considered to be very classy and
prestigious.

8. Blue
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Blue is the favorite color of
many businesses. It suggests
sanctuary and fiscal responsibility.
It inspires confidence. It is the
most popular and second most
powerful color. Darker shades are
authoritative. Dark and bright
blues represent trust, security,
faithfulness and dignity. Paler
shades can imply freshness and
cleanliness, although they can
imply weakness.

9. Red
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Red stimulates many kinds of
appetites. Red commands
attention, alerts us and creates a
sense of urgency. It’s considered
the sexiest of all colors. Red
symbolizes heat, fire, blood, love,
warmth, power, excitement,
energy, strength, passion, vitality,
risk, danger and aggressiveness.
Financially, it’s associated with
debt.

10. Yellow
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Yellow is the sunshine hue
and is a spiritual color. Yellow
represents a warning, but it can
also bring happiness and warmth.
The most preferred yellows are
the creamy and warm ones.
Bright yellow can be irritable to
the eye in large quantities. Yellow
speeds metabolism. It’s often
used to highlight or draw
attention.

11. Green
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Green is associated with
green with the color of money, as
well as nature. Olive greens are
associated with health and
freshness — a good choice for
environmental concerns. Green
suggests fertility, freedom, healing
and tranquility. Green represents
jealousy. Businesses use it to
communicate status and wealth.
Green is a calming, refreshing
color that is very easy on the
eyes.

12. Brown
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Brown is associated with
nature and the earth. Dark browns
represent wood or leather. Brown
and shades of cream are
associated with warmth and
coziness. Brown suggests
richness, politeness, helpfulness
and effectiveness. It is solid,
credible, mature and reliable.
Light brown implies genuineness.

13. Orange
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Orange is associated with
vibrancy and the tropics, as well
as warmth and contentment. It
can instill a sense of fun and
excitement. It implies health. It
suggests pleasure, cheer,
endurance, generosity and
ambition. It can make an
expensive product seem more
affordable. It appeals to a wide
range of people, both male and
female.

14. Pink
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Pink is considered to be a very
feminine color. It represents
gentleness, romance, well being
and innocence.

15. Purple
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Purple represents royalty
and luxury. In darker shades, it’s
considered a wealthy color. It
suggests spirituality and
sophistication. In paler shades,
such as lavender, it’s feminine
and romantic.

16. About Us
Best Marketing Colors for 2010 Chris Turnquist 16
Proteus Design Studio Contact
We are a web strategy firm that 9710 Scranton Road Suite 170
San Diego, Ca 92121
specializes in community building
through interactive experiences
www.ProteusDesignStudio.com
that connect companies and their
info@ProteusDesignStudio.com
audience to accelerate business
@Proteusds
results by leveraging social media Facebook.com/pdstudio
technologies. Our clients are Tel: 858-779-9170
forward thinking companies who
appreciate cutting edge web
marketing strategies and are
ready to explode.