This presentation shows company profile of Maruti Udyog Ltd. I have tried to show company profit, sales, BCG Matrix calculation. Its effect and conclusion.

1. PRERNA MEHROTRA

2. Maruti
formerly known as maruti udyog limited is an
automobile manufacturer in India.
According
to the survey of 2012 , it had a market share of
37% of India's passenger car market.
Maruti’s
manufacturing facilities are located at two places
Gurgaon and Manesar in Haryana .
They
both have a combined capacity of producing over
1450000 units annually that makes 35% of cars sold by Maruti
in India. some of the prominent cars are like Alto , Zen
, Swift , Wagon R etc.

3. BCG MATRIX OF MARUTI
RELATIVE MARKET SHARE
HIGH
M
A
R
K
E
T
G
R
O
W
T
H
R
A
T
E
LOW
HIGH
SWIFT DESIRE,ZEN
ESTILO
MARUTI SX4,GRAND
VITARA
ALTO,WAGON R
BALENO,VERSA
LOW

4. EFFECT
IMPACT
POLITICAL
POSITIVE
ECONOMIC
POSITIVE
SOCIAL
POSITIVE
INCIDENT
Indian government
help in promoting
this sector.
Manufacturing
sector has grown at
8 -10% p.a due to
which economy has
grown by 8.5%
Positive change in
the lifestyle of
people.
P
E
S
T
E
L
A
N
A
L
Y
S
I
S

5. EFFECT
IMPACT
INCIDENT
TECHNICAL
POSITIVE
Technological solutions
help in integrating
supply chain hence
reduce loses and
increase productivity.
ENVIRONMENT
NEGATIVE
Infrastructure such as
road and bridges affect
the use of
automobiles.
POSITIVE
Legal provision relating
safety measure
LEGAL

6. ANSOFF MATRIX
EXISTING PRODUCT
EXISTING
MARKET
NEW
MARKET
NEW PRODUCT
MARKET
PENETRATION
(ALTO,WAGON
R,ASTAR,RITZ,SWIFT,
ERTIGA,XS4 ETC)
PRODUCT
DEVELOPMENT
(ZEN)
MARKET
DEVELOPMENT
DIVERSIFICATION
SEDAN(SWIFT
DESIRE)
VAN( OMNI),SPORTS
(KEZASHI)

7. THREAT OF
SUBSTITUTE
(High)
SUPPLIERS
(High)
RIVALRY
(high)
THREATS OF NEW
ENTRANTS
(High)
PORTER FIVE
FORCES MODEL
BUYERS
(High)

8. Threat to new entrants(high)
1.cost of establishment of new plant is very
high
2.In term of brand equity a new firm may have
none.
Bargaining power of buyers (high)
1.Buyers in India have wide variety of choice.
2.consumer are knowledgeable
3.Subsitute like airways, waterways and railways
are also present

9. Threats of substitute (high)
1.Subsitute like airways, waterways and railways are
also present which gives threat to our automobile
sector
Bargaining power of suppliers
(high)
1.They have considerable bargaining power as they
are not held ransom to one single manufacturers
and can market their product to any of others in
India

10. BENEFIT
1.Its is available with varied
features and specification
2.Apart from excellent
mileage(18.6km/lt) it has
innovation figure and fuel
efficiency
3.It can easily accommodate five
adult and comes with a all altech
32 engine generating 87 BHP
power.
4.It is design keeping in mind
Indian standard while exteriors
attracts youth, family, sports car
lover.
COST
4.59 to
5.5 lakh

11. THANK YOU
Maruti is a good
option if your are
planning to buy
midsize family car
as there are various
option are available
in this category. It is
also cost effective