1. Subject Group Members
 Sales Management
 MMM : 2ND YR – IV
SEM
 Prashant Mahamulkar
– Roll no 19
 Rajendra Sagare
– Roll no 30
 Avinash Ansurkar
– Roll no 04

2.  Mineral water is water from a mineral spring containing
various minerals such as salts & sulphur compounds
 No health – No growth
 Life is water – Water is life

3.  Bisleri
 Himalayan
 Kinley
 Aquafina
 Bailley

4. Estimated at Rs 8,000cr
(source: Times of India, Indian business
study)
Expected at Rs 10000 cr in 2013
Growing at a CAGR (Compound Annual
Growth Rate)of 19%
0
10
20
30
40
50
Market Share
%
Rs.
0
5
10
15
20
25
30
Price per ltr

5.  Price offering attractive to woo Market.
 Retail Price Rs.14
ITEM Rs.
Cap cost 0.25
Bottle cost 1.50 - 2.50
Treatment Cost 0.10 - 025
Lable cost .15-.25
Packing Cost 0.5
Transporatation cost 0.1 - 0.25
other (mis) cost 0.25
Total 10

6.  Plant & facility
North & west
 Regional offices
 Delhi
 Mumbai
 Bangalore
 Kolkata

8.  Segment
For all people seeking hygienic drinking water
 Target Group
All age groups
 Positioning
Safe , Pure & Hygienic water

9.  Marketing strategy

10.  Safe & Hygienic
goes with purification process

11. CEO
BUSINESS HEAD
NATIONAL SALES
MANAGER
REGIONAL MANAGER
S/ E /N / W
AREA SALES
MANAGER
SALES CONSULTANT
COUNTRY HEAD

12. Sales Target (Regional) yearly
Region Sales in Cr Revenue in Cr
North 9 units Rs.126
West 17 units Rs. 238
East 8 units Rs. 112
south 16 units Rs. 224

13. year 2013 year 2014 year 2015
overhead 85 95 120
Promotion 90 100 110
Sales 550 700 750
0
200
400
600
800
1000
1200
Rsincr
Sales (target) Rs in cr