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- 1. Subject Group Members Sales Management MMM : 2ND YR – IV SEM Prashant Mahamulkar – Roll no 19 Rajendra Sagare – Roll no 30 Avinash Ansurkar – Roll no 04
- 2. Mineral water is water from a mineral spring containing various minerals such as salts & sulphur compounds No health – No growth Life is water – Water is life
- 3. Bisleri Himalayan Kinley Aquafina Bailley
- 4. Estimated at Rs 8,000cr (source: Times of India, Indian business study) Expected at Rs 10000 cr in 2013 Growing at a CAGR (Compound Annual Growth Rate)of 19% 0 10 20 30 40 50 Market Share % Rs. 0 5 10 15 20 25 30 Price per ltr
- 5. Price offering attractive to woo Market. Retail Price Rs.14 ITEM Rs. Cap cost 0.25 Bottle cost 1.50 - 2.50 Treatment Cost 0.10 - 025 Lable cost .15-.25 Packing Cost 0.5 Transporatation cost 0.1 - 0.25 other (mis) cost 0.25 Total 10
- 6. Plant & facility North & west Regional offices Delhi Mumbai Bangalore Kolkata
- 8. Segment For all people seeking hygienic drinking water Target Group All age groups Positioning Safe , Pure & Hygienic water
- 10. Safe & Hygienic goes with purification process
- 11. CEO BUSINESS HEAD NATIONAL SALES MANAGER REGIONAL MANAGER S/ E /N / W AREA SALES MANAGER SALES CONSULTANT COUNTRY HEAD
- 12. Sales Target (Regional) yearly Region Sales in Cr Revenue in Cr North 9 units Rs.126 West 17 units Rs. 238 East 8 units Rs. 112 south 16 units Rs. 224
- 13. year 2013 year 2014 year 2015 overhead 85 95 120 Promotion 90 100 110 Sales 550 700 750 0 200 400 600 800 1000 1200 Rsincr Sales (target) Rs in cr
Hinweis der Redaktion
- a spring of water that contains a significant amount of dissolved minerals.
- Bisleri: It becomes the synonym of mineral water in IndiaHimalayan: Himalayan is endowed with the wellness of vital organic minerals. The water is untouched and unprocessed, with a unique tasteKinley :Kinley water understands the importance and value of this life giving force. promises water that is as pure as it is meant to beAquafina : Aquafina goes through a five step state-of-the-art purification process to give consumers pure water and perfect tasteBailey’s : It is the 1st water brand to be issued an ISI certification. The 1st to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways