Did you miss the most recent PostUp webinar? Here's the shortened version explaining our suggested email best practices. If you'd like to watch the full presentation check out the recording here: http://info.postup.com/email-marketing-best-practices-for-driving-roi-odw

1. EMAIL MARKETING:
BEST PRACTICES FOR DRIVING ROI
WEBINAR HIGHLIGHTS!

2. Today’s Outlook On Email
• We are now entering the age of the customer.
The way of the future is customer obsession.
Email is a great way build relationships
• Marketers continue to be challenged, but email
remains core to their toolkit.
• Consumer attitudes towards #email are
improving due to smarter subscribing.

3. 1. Email Capture & List Growth
2. Content & Schedule Automation
3. Campaign Optimization
3 Components for Success

4. 1. Email Capture & List
Growth

5. Fact: For PostUp’s publisher
clients, about 21% of their
monthly Unique Visitors come
from email.

6. The Modern Role of Email
An invite to the inbox is by definition
engaged

8. 2. Campaign Automation

9. Fact: Less than 20% of
publishers fully automate
assembly & execution of email
campaigns.

10. Integrated Content Management
For ease, publish
content on website
and automate your
email assembly!

11. 3. Campaign Optimization

12. “6.5% of users on Facebook are
going to see your content.
Email subscribers see emails
95% of the time.”
-Keith Sibson, VP of Product & Marketing

13. Email Success Metrics
1. Inbox Deliverability Rate
2. Open Rate
3. Click-Through Rate
4. Unsubscribe Rate

14. Optimize for Delivery
Really, optimize for inbox placement
• Subscribers can’t click on emails not seen
• Aim for inbox placement >95%

15. Optimization for Opens
Continuously A/B test personalized subject lines

16. Optimization for Clicks
Greater than 50% of
opens are now on
mobile devices

17. Top Tweets from @PostUpDigital!

18. Get Help Growing Your List!
We’ll help you grow your email
subscribers with an email list
growth strategy session.
Get Yours Today!