Creating a Measurable Intranet Strategy
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The document discusses creating a measurable intranet strategy. It emphasizes the importance of having goals, objectives and metrics to measure success. It provides examples of key performance indicators and techniques for measuring intranet usage and effectiveness, including analytics, surveys, usability testing and benchmarking. It also presents a case study of how PNC Financial Services created measurable goals and reviewed them regularly to improve their intranet.
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Creating a Measurable Intranet Strategy
- 1. Creating a Measurable Intranet Strategy Presented by Carmine Porco, Prescient Digital Media © 2009 Prescient Digital Media © 2009 Prescient Digital Media
- 5. Strategy provides direction © 2009 Prescient Digital Media © 2009 Prescient Digital Media Vision OBJECTIVES GOALS Tactics
- 8. Research Techniques © 2009 Prescient Digital Media
- 13. 2. Audience Analysis: Usability Testing
- 14. 2. Audience Analysis: Surveys © 2009 Prescient Digital Media
- 15. 2. Most trusted source of info (IBM ) © 2009 Prescient Digital Media
- 16. 2. IBM W3 © 2009 Prescient Digital Media Source: IBM, Liam Cleaver, Transforming our workplace: enabling collaboration in a complex organisation
- 18. 2. Microsoft Intranet © 2009 Prescient Digital Media Source: Microsoft.com http://technet.microsoft.com/Cc184928.image003(en-us,TechNet.10).gif
- 21. 3. Sodexho intranet sales leads © 2009 Prescient Digital Media
- 22. 3. Sales lead form © 2009 Prescient Digital Media
- 25. 3. Finding ROI www. PrescientDigital .com © 2009 Prescient Digital Media
- 28. 4. Site Assessment © 2009 Prescient Digital Media
- 29. 4. Evaluation Scores © 2009 Prescient Digital Media Overall Score: 1 2 3 3.6 4 5 6 7 8 9 10
- 31. 5. Benchmarking - Comparison © 2009 Prescient Digital Media Design & Layout IA & Usability Content Search & Find-ability Tools & Innovation Planning & Resources Overall Client 2 2 2 4 5 4 3.6 benchmark1 4 2 4 4 4 4 3.7 benchmark2 4 3 6 8 8 6 6.16 benchmark 3 5 5 4 7 8 5 6.16
- 32. Developing a Measurable Intranet Strategy © 2009 Prescient Digital Media
- 35. Strategic planning survey © 2009 Prescient Digital Media
- 40. PNC Financial Services Group Case Study Quantifying Your Intranet’s Effectiveness Alexis Southard-Wray © 2009 Prescient Digital Media © 2009 Prescient Digital Media
- 42. Q&A © 2009 Prescient Digital Media
- 44. Carmine Porco General Manager & V.P. Prescient Digital Media [email_address] .com www. PrescientDigital .com www. IntranetBlog .com www. Facebook .com (search “Intranet Global Forum”) www.Twitter.com/intranet2 416.986.8800 Available on SlideShare: Creating a Measurable Intranet Strategy - Prescient Digital Media 09" http://www. slideshare .net/Prescient © 2009 Prescient Digital Media © 2009 Prescient Digital Media
Hinweis der Redaktion
- Alexis Southard-Wray, V.P., Senior Manager, Online Internal Communications , PNC Financial Services Group,