16. +74% OPENING, +70% CLICK-RATE*
DURCH A/B TESTING.
* AM BEISPIEL EMAIL-KOMMUNIKATION EINES KUNDEN
EMAIL-MARKETING
VON GEFLOPPTEN
NEWSLETTERN ZU MESSBARER
STEIGERUNG IN DER DIREKT-
KOMMUNIKATION.
25. 1. TECHNOLOGY CAN‘T SAVE A BAD IDEA, BUT PUSH A GOOD ONE
2. PEOPLE DON‘T CARE ABOUT INSTITUTIONS, THEY DO ABOUT INTERESTS
3. PEOPLE DO NOT FOLLOW WHAT YOU DO, THE FOLLOW WHY YOU‘RE DOING IT
4. KNOW HOW ARE YOU TALKING TO - IT‘S ABOUT DATA, DATA, DATA!
5. KILL YOUR NEWSLETTERS AND START CONVERSATIONS
6. MAKE A CLEAR CALL TO ACTION
7. MAKE IT MEASURABLE AND SET SMALL VICTORIES ALONG THE PATH
8. DON‘T LET THEM FEEL AS PART OF THE GAME - MAKE THEM A PART!
9. TEST AND MONITOR EVERYTHING
10. DON’T QUIT. NEVER.
Key Takeaways