2. www.valuescentre.com 2
CTT National Assessments – Status November 2015
Denmark
2008
Latvia
2007
Sweden
2009, 2010, 2011,
2012, 2013, 2014
Iceland
2008, 2010
2014
Belgium
2010,2014
UK
2012
Finland
2010, 2011
Switzerland
2011
France
2012, 2013
2014
USA
2009, 2010, 2011
Australia
2009
Canada
2009
South Africa
2011
Bhutan
2007
Brazil
2010
Nigeria
2012
Argentina
2001**
Singapore
2012, 2015
UAE
2012
South America
North America
Africa
Asia
Oceania
Europe
Venezuela
2010 **
Trinidad &
Tobago
2012
** Not statistically valid
Italy
2012
3. www.valuescentre.com 3
Why National Assessment?
The purpose of this presentation is to show
that it is possible to measure the values and
culture of communities and nations.
4. www.valuescentre.com 4
National Assessments
The CTT National Values Assessment
- Provides politicians, government and community leaders with a
way of measuring and monitoring the degree to which the needs
and values of the citizens of their nation or their community are
being met, and hence the level of happiness/well-being that
people perceive.
- Highlights the most important national and community issues, and
can be used to generate deep meaningful conversations among
different societal groupings about national and community
priorities.
- Provides a road-map for achieving long-term sustainability.
- Identifies emergent issues in different population subgroups—
gender, age, ethnicity, etc.
- Uses internet technology to give citizens a voice and enable them
to participate in the process of day to day democracy.
Fundamentally this work highlights the values that unite
groups & communities rather than the beliefs that divide.
6. National Assessment (1001 people)
unemployment (L) 599 1(O)
bureaucracy (L) 457 3(O)
uncertainty about the future
(L)
438 1(I)
freedom of speech 395 4(O)
wasted resources (L) 354 3(O)
materialistic (L) 338 1(I)
blame (L) 334 2(R)
peace 332 7(S)
short-term focus (L) 319 1(O)
educational opportunities 279 3(O)
employment opportunities 612 1(O)
financial stability 490 1(I)
concern for future
generations
405 7(S)
effective healthcare 335 1(O)
nature conservancy 330 6(S)
democratic process 277 4(R)
environmental awareness 262 6(S)
long-term perspective 256 7(S)
caring for the elderly 253 4(S)
equality 239 4(R)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 0
Cultural Entropy:
Current Culture
47%
humour/ fun 470 5(I)
family 422 2(R)
responsibility 383 4(I)
honesty 357 5(I)
accountability 315 4(R)
compassion 290 7(R)
positive attitude 284 5(I)
fairness 279 5(R)
adaptability 257 4(I)
independence 228 4(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=6-4-0 IRS (L)=0-0-0 IROS (P)=0-0-2-1 IROS (L)=2-1-4-0 IROS (P)=1-2-2-5 IROS (L)=0-0-0-0
The values that are
important to people
in their personal lives.
How the people experience their society-- What is
working well? What is undermining the sustainability
nation and quality of life of the citizens
What the people believe is
necessary for them to improve
their lives and help the nation
achieve its full potential?
What do these plots tell
you?
7. www.valuescentre.com 7
Cultural Entropy
Cultural Entropy in Nations
Cultural entropy is the degree of dysfunction that occurs
in a community or nation due to the felt presence of
unmet needs and fear-based behaviours that impact the
general population.
We measure cultural entropy by determining the
proportion of votes in a cultural values assessment for
potentially limiting values/behaviours such as corruption,
bureaucracy, unemployment, discrimination, etc.
8. www.valuescentre.com 8
Cultural Entropy: Risk Bands
0-10% Healthy Culture: This a low level of entropy which is a good
indication for the future.
11-20% Minor Issues: Some degree of dissatisfaction with the current
culture that requires discussion and dialogue
21-30% Significant Issues: Potential unease among the population and/or
conflicts that require immediate attention and/or resolution.
31-40% Serious Issues: Unresolved issues among the population that, if
left unaddressed, could create social unrest.
41%+ Critical Issues: Leadership issues that could lead to social unrest,
demonstrations, and civil disobedience, indicating a need for change in
policy and/or a change in government
9. Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=7-4-0 IRS (L)=0-0-0 IROS (P)=0-0-1-0 IROS (L)=1-4-4-0 IROS (P)=3-0-5-2 IROS (L)=0-0-0-0
Argentina (110)
Matches
PV - CC 0
CC - DC 0
PV - DC 1
Cultural Entropy:
Current Culture
60%
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
positive attitude 43 5(I)
life-long learning 40 4(I)
creativity 35 5(I)
family 33 2(R)
values awareness 32 5(I)
love 27 4(R)
solidarity 26 5(I)
friendship 26 2(R)
approachable 25 2(R)
commitment 25 5(I)
perseverance 25 4(I)
corruption (L) 93 1(O)
unemployment (L) 90 1(O)
inequality (L) 80 2(R)
bureaucracy (L) 76 3(O)
crime/ violence (L) 75 1(R)
poverty (L) 67 1(I)
conflict/ aggression (L) 58 2(R)
environmental pollution (L) 45 1(O)
loneliness/ isolation (L) 43 2(R)
freedom of speech 41 4(O)
quality of life 62 6(I)
governmental efficiency 50 3(O)
values awareness 47 5(O)
law abiding 46 3(I)
economic growth 43 1(O)
community involvement 40 6(S)
full employment 36 3(O)
social justice 30 4(S)
decency 29 2(I)
educational opportunities 29 3(O)
2001
Values Plot Copyright Barrett Values Centre
10. Australia (13.626m)
bureaucracy (L) 5.900m 3(O)
crime/violence (L) 5.294m 1(R)
blame (L) 4.915m 2(R)
wasted resources (L) 4.664m 3(O)
materialistic (L) 3.617m 1(I)
corruption (L) 3.465m 1(O)
uncertainty about the
future (L)
3.384m 1(I)
short-term focus (L) 3.002m 1(O)
freedom of speech 2.953m 4(O)
economic growth 2.841m 1(O)
caring for the elderly 4.957m 4(S)
affordable housing 4.877m 1(O)
accountability 4.457m 4(R)
caring for the
disadvantaged
4.247m 4(S)
concern for future
generations
4.136m 7(S)
effective healthcare 4.100m 1(O)
employment
opportunities
3.617m 1(O)
community pride 3.261m 3(I)
governmental
effectiveness
3.065m 3(O)
dependable public
services
2.922m 3(O)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 0
family 6.764m 2(R)
honesty 6.366m 5(I)
caring 6.337m 2(R)
humour/fun 5.428m 5(I)
friendship 3.936m 2(R)
respect 3.768m 2(R)
compassion 3.472m 7(R)
independence 3.460m 4(I)
responsibility 3.430m 4(I)
trust 3.253m 5(R)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=4-6-0 IRS (L)=0-0-0 IROS (P)=0-0-2-0 IROS (L)=2-2-4-0 IROS (P)=1-1-5-3 IROS (L)=0-0-0-0
Cultural Entropy:
Current Culture
42%
NB. The assessment participant sample was 1052 and has been statistically adjusted to reflect the Australian population.
2009
11. Belgium (1216)
bureaucracy (L) 649 3(O)
wasted resources (L) 561 3(O)
short-term focus (L) 526 1(O)
uncertainty about
the future (L)
469 1(I)
effective healthcare 457 1(O)
freedom of speech 450 4(O)
educational opportunities 442 3(O)
democratic process 374 4(R)
unemployment (L) 347 1(O)
materialistic (L) 341 1(I)
governmental effectiveness 450 3(O)
concern for future
generations
448 7(S)
long-term perspective 444 7(S)
affordable housing 392 1(O)
financial stability 390 1(I)
dependable public services 363 3(O)
effective healthcare 354 1(O)
quality of life 345 6(I)
poverty reduction 338 1(O)
commitment 303 5(I)
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 1
PV - DC 1
Cultural Entropy:
Current Culture
39%
honesty 491 5(I)
respect 437 2(R)
continuous learning 386 4(I)
commitment 376 5(I)
adaptability 340 4(I)
enthusiasm 336 5(I)
positive attitude 336 5(I)
perseverance 329 4(I)
humour/ fun 316 5(I)
accountability 296 4(R)
creativity 296 5(I)
2014
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=9-2-0 IRS (L)=0-0-0 IROS (P)=0-1-3-0 IROS (L)=2-0-4-0 IROS (P)=3-0-5-2 IROS (L)=0-0-0-0
Values Plot Copyright Barrett Values Centre
39. Venezuela (320)
corruption (L) 262 1(O)
conflict/aggression (L) 212 2(R)
crime/violence (L) 207 1(R)
bureaucracy (L) 183 3(O)
poverty (L) 178 1(I)
blame (L) 177 2(R)
uncertainty about the future
(L)
174 1(I)
centralized
government (L)
143 3(O)
wasted resources (L) 128 3(O)
unemployment (L) 126 1(O)
quality of life 197 6(I)
values awareness 140 5(O)
law enforcement 115 3(O)
freedom of speech 114 4(O)
human rights 114 7(S)
employment opportunities 102 1(O)
honesty 97 5(I)
commitment 94 5(I)
social justice 91 4(S)
environmental awareness 90 6(S)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 2
honesty 179 5(I)
family 161 2(R)
responsibility 136 4(I)
commitment 134 5(I)
positive attitude 131 5(I)
adaptability 115 4(I)
continuous learning 105 4(I)
respect 100 2(R)
dialogue 99 6(R)
ethics 95 7(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=7-3-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=2-3-5-0 IROS (P)=3-0-4-3 IROS (L)=0-0-0-0
Cultural Entropy:
Current Culture
72%
2010
40. www.valuescentre.com 40
Entropy Percentages by Nation
75
73 72
66
62 61 60 59
57 56
54
51
49
43 42
39
37
32
26
21
12
4
0
10
20
30
40
50
60
70
80
Cultural entropy is a measure of dysfunctional, toxic or destructive energy in a system
41. www.valuescentre.com 41
For more information and resources
• National Values Assessment section of Values Centre
website
• “Love Fear and the Destiny of Nations” by Richard
Barrett (paperback and ebook)
• Example: UK National & Community Values
Assessment with all results and shared resources