15. 48% of American adults use social networking sites. The fastest growing is the 50+ age cohort!
16. And, folks aren’t using just one SNS! If trends continue, the majority of American adult internet users will have profiles on multiple social network sites. Currently, a majority of social networking site users already do (52%). Changing social roles, workforce, culture, politics, news sources, community, commerce, participation, etc.
17. The impact on information … Dramatic effects on people’s relationship to information, media, and electronic content
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40. Sign that I am officially getting old. I had the option today to pay for or pirate software – I decided to pay.
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43. Thanks! (welcome questions!) People Actually Do Pay for Online Content Jim Jansen Senior Fellow Pew Internet & American Life Project
Hinweis der Redaktion
Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
Quick rundown of growth of cell ownership – 30 seconds
Rundown of mobile connectivity Cell phones – 39% of cell owners Laptops – 87% of laptop owners Overall that adds up to 57% of adults
Quick rundown of our data on rise of social networking. This amplifies long term trends dating to 20 th century in technology, new social roles, workforce structure, politics and culture. Right now, 48% of American adults use social networking sites and fastest growth is taking place in the 50+ age cohort