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Placecast - E-commerce Paris 2012
1.
mobile marketing in the
physical world e-commerce Paris September 19, 2012
2.
2 © Placecast, Proprietary
and Confidential, 2012
3.
ShopAlerts in 60
seconds 3 www.placecast.net © Placecast, Proprietary and Confidential, 2012
4.
Adoption by mainstream
brands… 4 © Placecast, Proprietary and Confidential, 2012
5.
ShopAlerts®: Mobile Offers
Engine 5 © Placecast, Proprietary and Confidential, 2012
6.
The Holy Grail…Right
Offer, Right Time 6 © Placecast, Proprietary and Confidential, 2012
7.
Hyperlocal Campaigns at
Scale 7 © Placecast, Proprietary and Confidential, 2012
8.
ShopAlerts: A Service
to Consumers 8 Customers opt in to receive dynamic, customized shopping alerts on their mobile devices when they’re nearby geofenced retail stores © Placecast, Proprietary and Confidential, 2012
9.
ShopAlerts Mobile Offer
Wallet 9 © Placecast, Proprietary and Confidential, 2012
10.
Mobile Payments &
Marketing Are Converging 10 © Placecast, Proprietary and Confidential, 2012
11.
ShopAlerts for Brands
(Loyalty) 11 © Placecast, Proprietary and Confidential, 2012
12.
Case Study
12 © Placecast, Proprietary and Confidential, 2012
13.
ShopAlerts for Operators
(Acquisition) Aggregate Results for Mobile Carrier Location-Based Text Programs 13 © Placecast, Proprietary and Confidential, 2012
14.
Case Study: O2
UK 14 “The most ambitious deployment yet of new location-based wireless marketing technology…” Financial Times: O2 - Placecast Partnership © Placecast, Proprietary and Confidential, 2012
15.
Case Study: O2
UK 15 Launch… - 600K users - Originally plain SMS without location - 2 messages/week Today… - Grown to 6M+ users - Consumer preference center - Available targeting: age + gender location + time + expressed interest in product category - 5 messages/week - Great results for top retail and CPG brands © Placecast, Proprietary and Confidential, 2012
16.
Case Study: O2
UK Client 16 © Placecast, Proprietary and Confidential, 2012
17.
O2 Consumers love
the program… 17 Source: O2 More/ CSI Score Q3 2010 © Placecast, Proprietary and Confidential, 2012
18.
Case Studies &
Research 18 Case Studies Research Available at http://placecast.net/research/index.html © Placecast, Proprietary and Confidential, 2012
19.
1 9
20.
Make The Program
Feel Exclusive 20 © Placecast, Proprietary and Confidential, 2012
21.
Find Your Location
Relevance 21 © Placecast, Proprietary and Confidential, 2012
22.
Give Consumers Choice
and Control 22 © Placecast, Proprietary and Confidential, 2012
23.
2 3
24.
Mobile Industry in
“Hypergrowth” Mode 24 © Placecast, Proprietary and Confidential, 2012
25.
The Alert Shopper
III 25 © Placecast, Proprietary and Confidential, 2012
26.
The Alert Shopper
III 26 © Placecast, Proprietary and Confidential, 2012
27.
The Alert Shopper
III 27 © Placecast, Proprietary and Confidential, 2012
28.
Merci! Anne Bezancon President T: +1
415 501 9752 E: anne@placecast.net