IIR conference paper

1. The first telecoms event dedicated exclusively to SIP
16-18 March 2009 • Kempinski Hotel Bristol, Berlin
WHY SHOULD YOU ATTEND? Key Industry Speakers
Establish how to optimise SIP Wulf Bauerfeld, Executive Consultant,
trunking business models and Deutsche Telekom
enhance value adds Nuno Silva, Head of Unit – SIP & IMS Service Layer,
Portugal Telecom
Understand how to develop
Luis Angel Galindo, Founder & Chairman WIMS2.0,
profitable mass market Telefónica
SIP services
Dr Günther Pospischil, Mobile Service Network –
Learn how SIP and IMS are being Head of Architecture Services Projects,
used to develop innovative and mobilkom austria
convergent business applications Roberto Gavazzi, TLC Project Manager,
Telecom Italia
Take part in key industry
discussions on how to improve Alex Rootham, Senior Network Architect, Telus
Canada
the interoperability of SIP
Professor Thomas Magedanz, Head of NGN
Department, Fraunhofer Fokus
Romain Testard, Infrastructure Development
Post-Conference Workshop Specialist, BT
Wednesday 18th March 2009 Maziar Nadjm, Community Product Manager, BSKYB
Understanding how to Sean O Sullivan, CTO, DIAL2DO
Christian Stredicke, CEO, SNOM
optimise SIP trunking Zoltan Herzegh, Technical Product Manager,
with SIP connect Business VoIP, TeliaSonera
Workshop led by: SIP Forum John Moroney, Director, Octegra
How Do You Register?
Call: +44 (0)20 7017 7483
Email: registrations@iir-telecoms.com Researched & Produced By:
Web: www.iir-conferences.com/sip

2. 16-18 March 2009 • Kempinski Hotel Bristol,
Conference Day One • Monday 16th March 09 Examining how to manage the incompatibility of SIP with
other common multimedia standards including Adobe Flash
09.00 Registration and Coffee and Windows Multimedia
Speaker to be confirmed.
09.25 Welcome Address Please visit www.iir-conferences.com/sip for updates
Nicola Maci-Friedmann 12.20 Understanding how the new wave of Voice2.0
Conference Producer players are using SIP for fun and profit
IIR Telecoms & Technology
Evaluating how SIP is being used by today’s innovative
09.30 Opening Remarks From The Chair voice startups
Determining how SIP is being used and deployed
09.40 Speed Networking - is this mainly for consumers, enterprises or both?
09.50 Understanding how Telus’ IMS team is using SIP Outlining the roadmap for these innovative SIP services as
IMS becomes more prevalent for operators
to build its Next Generation environment
Sean O Sullivan
Exploring Telus’ operational experiences of SIP and IMS
CTO
Bringing new applications into an IMS lab environment DIAL2DO
Managing the practicalities of dealing with VPNs, NATs and
firewalls in an IMS lab 13.00 Lunch
Overcoming the challenges associated with SIP and IMS
when team members have different levels of understanding 14.10 Understanding how to develop and integrate a
of the standards used SIP-based multimedia conferencing platform
Determining how SIP fits into the Telco2.0 picture Building an IMS-based application server and intelligent voice
Alex Rootham server to enable multimedia conferencing over SIP
Senior Network Architect Establishing how SIP can provide scalability and optimal
Telus Canada performance for audio conferencing services
- why is this more effective than other methods?
10.30 Leveraging open APIs to attract SIP developers on Safeguarding service levels by primarily using the TDM
to your network network with IP gateways
Evaluating the commercial benefits of developing a truly open - enhancing QoS by using wideband codex
API environment for SIP developers - using local networks for conferencing traffic
Attracting developers that can provide click-to-dial, real time Romain Testard
multimedia services and online networking communities Infrastructure Development Specialist
- will SIP developers prefer to go Over The Top (OTT)? BT (Awaiting final confirmation)
Examining the status of the ongoing industry work to form an
14.50 Enhancing your SIP trunking offers with
alliance of operator APIs to improve application development
innovative VAS
processes and interworking
- programming interfaces and libraries Understanding how to segment your business customer base
Dr Günther Pospischil and determining their technical and commercial requirements
Mobile Service Network – Establishing how to provide access from home to the full
Head of Architecture Services Projects range of communication services that are received at work
mobilkom austria Developing disaster recovery features that include voicemail
Determining whether multimedia conferencing capabilities
11.10 Morning Refreshments can add value to your SIP trunking offer
11.40 Evolving SIP to effectively manage multimedia Zoltan Herzegh
messaging and services Technical Product Manager, Business VoIP
TeliaSonera
Managing the challenges associated with the lack of SIP
maturity when deploying multimedia messaging and 15.30 Evaluating the role of SIP in the WIMS2.0 Initiative
video streaming
Pinpointing the necessary SIP requirements to ensure
Luis Angel Galindo
late addition
end-to-end connectivity for multimedia services Founder & Chairman WIMS2.0 case study
Telefónica
Determining which codex compression rates in the SIP
invite will enable optimal quality 16.10 Afternoon Refreshments
To Register Please Call: +44 (0) 20 7017 7483 Fax: +44 (0) 20 7017 7825

3. Berlin
16.50 Examining how IMS and SIP services can offer Building a language and database for effective M2M
value to businesses and corporate networks communication
Identifying the services and applications that can offer real value Wulf Bauerfeld
to your business customers Executive Consultant
Examining the benefits of connecting SIP enabled corporate Deutsche Telekom
networks to an IMS infrastructure
- how can an IMS-based proposition offer additional benefits
10.20 Analysing the future of PBX – a perspective from
that are not provided by unified communication servers and a handset developer
SIP trunking? Evaluating the role of the PBX in terms of operator strategy and
Assessing the features and capabilities of deploying virtual customer satisfaction
PBXs for enterprise customers - do customers want the PBX to remain in their premises?
- convergent applications and services, including FMC, - does it matter if the PBX is local or hosted?
presence and messaging - should operators invest resources into developing a PBX strategy?
- innovative enterprise applications Determining the pros and cons of peer-to-peer media relay
Roberto Gavazzi Overcoming the challenges associated with SIP phones
TLC Project Manager Developing services with other standards when it is necessary
Telecom Italia - XMPP and HTTP
Understanding how to integrate mobile phones and ATAs
17.30 Developing strategies to radically improve QoS for Optimising QoS for SIP trunking
SIP trunks - VLAN
Examining and managing the difficulties associated with the - IPv6
- VPN
Interactive Panel
lack of service quality standardisation for SIP trunks
- MPLS
Determining how to measure and evaluate QoS levels for SIP
trunking traffic and achieve carrier grade quality Christian Stredicke
Understanding the steps that can be taken to develop CEO
accountable SLAs between carriers for SIP trunks SNOM
Considering cost and quality when deciding whether to use the 11.00 Morning Refreshments
PSTN or MPLS networks to carry SIP trunks
Panellists will be drawn from the speakers of the day 11.30 Leveraging SIP to exercise call cost control
Determining how to achieve an ROI from SIP networks
18.00 Chair’s Summary of the Day
Using SIP to control how calls are set up and managed
18.10 Followed by Networking Drinks - avoiding legacy infrastructure and the PSTN
Establishing how to control codex choices and bandwidth for
both data and voice traffic
- enabling higher volumes of traffic at reduced costs
Conference Day Two • Tuesday 17th March 09 Benefiting from some of the IMS components that enable a
single view of the customer to ensure optimal quality for high
09.00 Registration and Coffee value segments
- carrying out cost quality routing
09.30 Opening Remarks From The Chair
Speaker to be confirmed.
09.40 Evaluating the potential for using SIP as the Please visit www.iir-conferences.com/sip for updates
main protocol for Machine-To-Machine 12.10 Understanding how BSKYB is using SIP to develop
(M2M) communication innovative community-based services
Determining whether SIP is the most appropriate protocol to
Maziar Nadjm
manage M2M communication considering
- resource intensive messages Community Product Manager late addition
BSKYB case study
- coding, encryption and security
- compatibility and interoperability with vendors and 12.50 Lunch
service providers
Establishing how to embed SIP in the small systems or devices 14.00 Benchmarking the end-to-end performance of SIP
used for M2M communication services and infrastructure
Developing best practice for naming and numbering M2M
Evaluating the different methods available to test the
systems and devices over SIP
performance of SIP services and infrastructure
- balancing the scalability of the solution with the costs
Visit: www.iir-conferences.com/sip Email: registrations@iir-telecoms.com

4. Post-Forum Workshop
Wednesday 18th March 2009
Understanding
Assessing and comparing the service levels and performance
of SIP-based components, SIP applications and SIP servers
how to optimise
Carrying out interoperability testing of proprietary standards and
SIP extensions SIP trunking with
Professor Thomas Magedanz
Head of NGN Department
Fraunhofer Fokus
SIP connect
14.40 Examining the latest developments around the SIP-I Workshop led by: SIP Forum
protocol that enable efficient IP interworking for
mobile traffic 09.30 Registrations and Coffee
Replacing the existing ISUP protocol to enable the efficient
routing of mobile circuit switch based traffic over core networks 10.00 Opening Remarks and Introduction:
using IP The Why and What of SIPconnect
Establishing how to switch traffic from the mobile circuit switch
on to the IP backbone and then back again whilst ensuring 10.20 The SIP Trunking Value Proposition
optimal service quality
Analysing the results of the GSMA SIP-I project’s recent 11.00 SIPconnect Compliance
interoperability tests between different vendor softswitches Process Overview
Evaluating the role of SIP-I in the GSMA’s IPX initiative Topics include
Speaker to be confirmed. A Discussion of the Application
Please visit www.iir-conferences.com/sip for updates Process
The Compliance Survey
15.20 Afternoon Refreshments
License Agreement Overview
15.40 Developing Strategies for SIP-Based Discussion of the Certification
Unified Communications Committee
Defining Unified Communication and the business benefits 12.00 Getting practical feedback from
that it provides actual SIP Trunking/SIP connect
Identifying the additional services that SIP-based deployments. Topics include:
services provide. How to use SIPconnect in your existing
What enterprise features does this enable? interoperability program to significantly
What consumer features does this enable? reduce resource requirements
Identifying the commercial value of SIP-based Unified How real-world service providers
Communications. improved the economics of SIP
Assessing strategic options for vendors and operators Trunking services
John Moroney, Director, Octegra NAT/Firewall Issues
The additional requirements needed to
16.20 Panel Session - Evaluating the security measures
provide a successful SIPconnect
that are available to safeguard SIP
Trunking service.
Comparing the effectiveness of both Session Traversal Utility
Interactive Panel
Using NAT (STUN) and interactive connectivity establishment as 13.00 Lunch
methods to manage SIP security
Understanding how to optimise Session Border Controllers 13.40 SIPconnect Deep Dive
(SBC) to enhance security This session will provide a section-by-
Managing the complexities of maintaining security whilst section review of the SIPconnect
ensuring service continuity technical recommendation, with
- effectively traversing multiple firewalls identification of key areas of
- sensitivity of firewalls to SIP interoperability and review of the latest
Protecting SIP trunking interfaces to deter malpractice and SIPconnect compliance survey results.
security intrusions
Panellists will be drawn from the speakers of the day 14.40 Closing Remarks and Q&A
17.00 Chair’s Summary of the Day 15.00 End of Workshop
17.10 End of Conference

5. 16-18 March 2009 • Kempinski Hotel Bristol, Berlin
We are delighted to announce the first SIP event dedicated specifically to telecoms
professionals. Following the evolution of enterprise and business communication
services and understanding how to maximise revenues from these segments will be
central to the intensive three-day conference programme. You will also learn about the
innovative convergent services being developed for mass market consumers.
Highlights from SIP Services & Trunking
• Hear how Portugal Telecom has deployed IMS and SIP to
develop innovative mass market services
• Learn how BT is integrating a SIP-based multimedia
conferencing platform
• Hear how Deutsche Telekom is optimising SIP to develop
effective Machine To Machine (M2M) communication
• Assess how mobilkom austria is developing open APIs to
attract Web2.0 SIP-based developers
• Hear how Telus Canada is developing SIP trunking services
for its enterprise customers
Expected breakdown
of attendees
Who will attend?
Head of Technology, Network Director,
Head of Network, Network Manager,
Network Consultant, Chief Network Architect,
Core Network Architect, Network Solutions
Architect, Business Transformation Consultant,
Systems Engineer, Head of IMS Deployment,
Head of NGN, SIP & IMS Engineer, Head of
Voice, Head of Multimedia Messaging, VOIP Operators 50%
Manager, Principal VOIP Engineer, Network Regulators 2%
Wholesale Manager, Interconnection Director, Vendors 44%
SS7 Engineer, Signalling Manager and more… Consultants 2%
Others 2%
If you want to make the most of the commercial opportunities For speaking opportunities, please contact the Conference
at the event and raise your company profile, please call Producer for the event, Nicola Maci-Friedmann,
Russell Bacon, Senior Business Development Manager, by telephone: by telephone: +44 (0)20 7017 7985 or by
+44 (0)20 7017 7104 or by email: rbacon@iir-conferences.com email: nmaci-friedmann@iir-conferences.com
Media Partners:
www.eurocomms.com www.mobilein.com www.sipcenter.com www.sipforum.org
To Register Please Call: +44 (0) 20 7017 7483 Fax: +44 (0) 20 7017 7825

6. CG2524
16-18 March CW/C
Kempinski Hotel Bristol, Berlin
Venue & Accommodation Details
Kempinski Hotel Bristol, Berlin, Germany, Kurfürstendamm 27, 10719 Berlin, Germany
Tel: +49 (0)30 8843 40 Fax: +49 (0)30 883 6075
Email: reservations.bristol@kempinski.com www.kempinski-berlin.de
To book your accommodation for SIP Services & Trunking and take advantage of the IIR discount, please
complete the hotel booking form that will be sent to you with the confirmation of your conference booking.
Alternatively you can download it from the website at www.iir-conferences.com/sip
Unable to attend?
Nothing compares to being there - but you need not miss out.
Simply tick the box, send the form along with payment.
Your password for the online docs will be sent to you within
4 weeks of the event being held.
■ Online Docs @ €499 (excl VAT)
Visit the website for samples and other available documentation.
Fax the form to : +44 (0)20 7017 7825
We regret that we can only accept payment by credit card.
Your VIP number is on the address label. If there is no label, please quote
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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✓ Title Date Code
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■ Full Event Monday 16th – Wednesday 18th March 09 CG2524CW If you are likely to
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Visit: www.iir-conferences.com/sip Email: registrations@iir-telecoms.com