5 Ways Social Media Changed Marketing Your Business: 1. Marketing Flipped 180 Degrees 2. Personal & Professional 3. Level The Playing Field 4. Consumer Is In Charge 5. Connecting In Real Time

1. 5 Ways Social Media Changed
Marketing Your Business
Pamela Muldoon

2. Industrial Model Marketing
• Brand
• Message
• Person

3. Coca-Cola: Brand

4. Coca-Cola: Message
1952
1886 1928
1970
1963

5. Coca-Cola: Message
1971
1982
1979
1993-Present
1986

6. Coca-Cola: Person
Muhtar Kent,
Chairman of the Board & Chief Executive Officer
The Coca-Cola Company

7. Marketing Flipped 180 Degrees
• Person
• Message
• Brand

8. Marketing Flipped 180 Degrees
Example #1
• Person: Denny Hecker
• Message: What is the message today?
• Brand: How do you feel about his brand
today?

9. Marketing Flipped 180 Degrees
Example #2
• Person: Tom Petters
• Message: What is the message today?
• Brand: How do you feel about his brand
today?

10. Marketing Flipped 180 Degrees
Example #3
• Person: Tiger Woods
• Message: What is the message today?
• Brand: How did many brands associated with
Tiger Woods react to his scandal?

11. Marketing Flipped 180 Degrees
Example #4
• Person: Rush Limbaugh
• Message: What is the message today?
• Brand: How did many brands associated with
Rush’s show react to his message?

12. Personal & Professional
• Creating a personal brand alongside the Ford Brand
• All social platforms, speaking, featured in books
Scott Monty
Head of Social Media
Ford Motor Company

13. Personal & Professional
• Billionaire Business Magnate
• Author, speaker, humanitarian
• Yes, he writes his own blog Richard Branson
Founder, Virgin
CEO, Virgin Media

14. Level The Playing Field
• All businesses can participate
• The cost of entry is minimal
Ask Yourself Two Questions:
1. Can I Reach My Target Audience With This
Social Platform?
2. Am I willing to tackle the learning curve of
this platform? (or do I have a team member
who can?)

15. Level The Playing Field
• The Professional networking social platform
• 150+ Milion Members in over 200 countries
• Average user 25-55 (44 is the median)
• New member joins every second
• Executives from all Fortune 500 companies
have a presence on LinkedIn
• 2 million+ Company Profiles

16. Level The Playing Field
• More than 833 Million active users (set to hit
1 billion by August 2012)
• Average user age 18-44 (38 is the median age)
• Fastest growing population: women
• 2nd fastest growing population: Seniors
• 50% log in daily
• Average use time: 55 Minutes

17. Level The Playing Field
• Over 475 million user accounts
• Average user age 18-44 (39 is the median age)
• 55% user Twitter via mobile device
• 1 Billion tweets are posted every week
Bonus:
What celebrity recently hit 20 Million
Twitter Followers?

18. Level The Playing Field
• More than 800 million unique users
• Average user 18-54
• More video is uploaded in 30 days than
created by NBC, CBS, ABC in the past 60 years
• 60 hours of video uploaded every minute
• One hour of video uploaded every second

19. Level The Playing Field
• More than 90 Million active users
• Users: 70% Male 30% Female
• Google+ Brand Pages added November 2011
• Search is now Personal

20. Level The Playing Field
• More than 10 Million active users
• 97% of users are women
• Average use time 1 hour, 17 minutes
• Great platform for visual business models
• Drives traffic to business website

21. Consumer Is In Charge
• Every area of your business is now in
marketing
• Customers can connect to your brand directly
– Raving Fans
– Complaints
– Job seekers
– Research & Development
– Engagement

22. Consumer Is In Charge
• Engage your
customers on line
• They will provide
Feedback and opinions!

23. Consumer Is In Charge

24. Connecting In Real Time
• Use Real Time News to your
marketing advantage
• Your marketing will be current,
timely & can take tag onto some
great SEO!
• What is your 2nd paragraph?
Learn more about News Jacking & David Meerman Scott at
www.davidmeermanscott.com

25. Connecting In Real Time
Example: London Fire Brigade & Kate Winslet
• Fire in Branson’s
Neckar Island home
• Kate saves
Richard’s Mother!

26. Connecting In Real Time
• London Fire Brigade writes Press Release
offering Kate Winslet firefighter training

27. Connecting In Real Time
• London Fire Brigade
press release takes
advantageof the news
story’s SEO
• Receives estimated
Free PR = $1 million

28. Connecting In Real Time

29. Connecting In Real Time

30. 5 Ways Social Changed Marketing
1. Marketing Flipped 180 Degrees
2. Personal & Professional
3. Level The Playing Field
4. Consumer Is In Charge
5. Connecting In Real Time

31. Connect With Pamela
Pamela Muldoon
Next Stage Media Group
pam@nextstagemediagroup.com
www.nextstagemediagroup.com
www.facebook.com/NextStageMediaGroup
www.facebook.com/ContentMarketing360
@pamelamuldoon @NextStageMedia
www.linkedin.com/in/pamelamuldoon
www.gplus.to/pamelamuldoon
www.gplus.to/NextStageMediaGroup