Explore the new LinkedIn features new in late 2012

1. NEW LINKEDIN
FEATURES EXPLAINED

2. Interested in what’s new with
LinkedIn? Check out the following
updates that you can take advantage
of today!

3. LinkedIn Endorsements

4. We’ve had the option to use the Skills and
Expertise section on our page to show off our
skill sets for a while now, but with the edition
of Endorsements it’s been taken up a notch!
After you add a skill, LinkedIn takes over from
there (assuming you choose to show them on
your public profile). Endorsements give you
the opportunity to have your colleagues
solidify your knowledge of certain skills and
expertise acquired throughout your career.

5. • “When someone views your profile or you view
the profile of one of your first-degree
connections, you are offered the opportunity to
endorse that person for the skills they have
added to their own profile.” Simply click the +
sign next to the particular skill you wish to
endorse and you’re done. You can also ask others
to endorse you as well, branding a better profile
for yourself. Remember, when you get endorsed
it shows up in your LinkedIn newsfeed, keeping
you front of mind for colleagues and potential
partners.

6. For more information about
Endorsements, check out:
6 Tips for Using LinkedIn Endorsements

7. LinkedIn launches new “Follow”
and Blogging Features

8. The “follow” feature allows users the
opportunity to follow one another’s posts,
without actually having to be connected. “More
interestingly, LinkedIn is also rolling out a long-
form publishing tool — basically a blogging tool
— so people can post lengthier, media-rich
updates to their profile pages. Both tools will be
available on the desktop site and LinkedIn’s
mobile apps.”

9. “In essence, these new features mean LinkedIn
users can now generate and consume original
content on the site. They give LinkedIn creative
tools similar to those available on social sites like
Facebook and Google+. It’s a sign that LinkedIn
is making strides to become more than a place
to store your online resume. And with each of its
recent updates, the professional social network
is beginning to more and more resemble its
social networking cousins.”

10. For more information about the new “follow”
and Blogging features, check out LinkedIn Gets
Serious About content, Launches New “Follow”
and Blogging Features

11. Interested in more
Marketing Mondays?
Visit:
http://blog.buypsa.com/category/marketing-monday