Principles & Practice of Social Media
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A creative and insightful guide to the principals behind why social media works as a marketing tool. The presentation is fast and easy to digest and may just help it click why so many brands are getting involved in social media today.
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Principles & Practice of Social Media
- 1. Social Media - Key principals and practice for being social By: Hayden Allen-Vercoe
- 3. The game has changed...
- 4. We used to go looking for our customers...
- 5. We’ve gone from push to pull tactics! But now they find us!
- 6. It’s freedom of speech on the biggest level we have ever seen!
- 7. The social media revolution is characterised by: - Speed - Convenience - Information
- 8. Before the internet, the last technology that had any real effect on the way people sat down and talked together was THE TABLE!
- 9. Consumers now decide how they want to listen and digest information!
- 10. Like it or not.... consumers are now firmly in control!
- 11. What social media IS... and IS NOT
- 12. IS... like herding cats. You need lots of patience, treats and a thick skin to handle all the scratches.
- 13. IS... a marathon, not a sprint.
- 14. IS... like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better.
- 15. IS... never going to beat face-to-face interaction but can always lead to one!
- 16. IS... like magic... it makes time disappear!
- 17. IS NOT... going to pay the bills.
- 18. IS NOT... a replacement for outstanding customer service.
- 19. IS NOT... a fad!
- 20. IS NOT... the only tool in the marketing toolbox!
- 21. IS... often the beginning of a beautiful customer friendship. Now find other ways to grow and nurture it.
- 22. Still need convincing as to why you need to get involved?
- 23. 14% of people trust adverts!
- 24. 76% of people trust recommendations!
- 25. Basically, social shopping is taking over
- 26. Your brand is what consumers say it is!
- 27. Remember, i gnoring social media doesn’t make you invisible!
- 28. Customer service is the new marketing!
- 29. Key principals of social media
- 32. Build trust
- 33. Simply put... Don’t be an island!
- 35. Always add value
- 36. And remember, nobody expects you to be perfect... You’re only human after all!
- 38. You are a rockstar and your conversation ROCKS!
- 39. Where do you go from here then?
- 40. STEP 1 - Understand what you want to achieve by being social and know what the competition is up to.
- 41. STEP 2 – Select the tools you feel will work for you.
- 42. Step 3 - Set yourself achievable goals!
- 43. Step4 – Appreciate your resource and make a plan
- 44. Step 5 – Get stuck in!!
- 45. Follow this model... Listen Facilitate Participate Collaborate Evaluate
- 46. ROI has a new meaning... - Return on Interaction - Return on Insight
- 47. Your communications are what creates the value.
- 48. Your hurdles... Time Money People Knowledge Reputation
- 49. Encourage use from How to change the culture... within. The chronic problem with management is that the higher up you get, the more out of touch with reality you become!
- 50. Last bit of advice
- 53. ‘Take risks’ NOT ‘Take care’
- 54. Protecting yesterday is the surest path to never discovering tomorrow Umair Haque
- 56. BUT... Remember that social media is NOT the holy grail!
- 57. It’s a long road, but it’s well worth it!
- 59. Thanks for listening, now go tweet about us or something!!
- 60. - Training hayden@orbitalmedianetwork.com - Strategy 020 3411 9111 (ext .901) @orbitalmedia - Management - Tracking & Metrics