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Coca-Cola's Billions
How the beverage giant spends its revenue
$46billionCoca-Cola's revenue (ttm)
$48 billion
$46 billion
$44 billion
TurkmenistanCoca-ColaSerbia
If Coca-Cola were a country...
The S&P 500 Companies, Ranked by Revenue
Coca-Cola:
58th
$500
Billion
Not all of this falls to the bottom line.
76%
Where does Coca-Cola's revenue go?
$46
Billion
Expenses ate up $36.1 billion.$36.1 billion
Where does Coca-Cola's revenue go?
76%
5%
$46
Billion
Taxes accounted for another $2.3 billion.$2.3 billion
Where does Coca-Cola's revenue go?
76%
5%
19%
$46
Billion
Leaving net income of $6.9 billion
Where does Coca-Cola's revenue go?
76%
5%
15%
19%
$46
Billion
From this, it paid dividends totaling $7 billion
Where does Coca-Cola's revenue go?
76%
5%
15%
4%
19%
$46
Billion
And bought back common stock worth $2 billion
And bought back common stock worth $2 billion, yielding a
total payout ratio above 100%.
Interesting
observations2
First, while Coca-Cola paid out more capital than it
earned over the last 12 months, it's in good company.
178%
168%
143% 141%
132% 130% 126% 123%
109% 105%
PEP BA MMM COST HD KO CAT UPS DIS ORCL
10 Companies with High Total Payout Ratios
The total payout ratio measures the sum of dividends and stock
buybacks as a percent of net income, trailing twelve months
Second, Coca-Cola enjoys wider profit
margins than the typical large cap stock.
19%
Coca-Cola's pretax
operating margin (ttm)
17%
Median pretax operating
margin of the 100 biggest
S&P 500 companies (ttm)
Looking for more information like this?
The Motley Fool’s mission is to help the world invest better. We’ve done
this over the past 20 years by thinking long term and outside the box –
even if that means turning Wall Street on its head. To receive a special free
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Coca-Cola's Billions

  • 1. Coca-Cola's Billions How the beverage giant spends its revenue
  • 3. $48 billion $46 billion $44 billion TurkmenistanCoca-ColaSerbia If Coca-Cola were a country...
  • 4. The S&P 500 Companies, Ranked by Revenue Coca-Cola: 58th $500 Billion
  • 5. Not all of this falls to the bottom line.
  • 6. 76% Where does Coca-Cola's revenue go? $46 Billion Expenses ate up $36.1 billion.$36.1 billion
  • 7. Where does Coca-Cola's revenue go? 76% 5% $46 Billion Taxes accounted for another $2.3 billion.$2.3 billion
  • 8. Where does Coca-Cola's revenue go? 76% 5% 19% $46 Billion Leaving net income of $6.9 billion
  • 9. Where does Coca-Cola's revenue go? 76% 5% 15% 19% $46 Billion From this, it paid dividends totaling $7 billion
  • 10. Where does Coca-Cola's revenue go? 76% 5% 15% 4% 19% $46 Billion And bought back common stock worth $2 billion And bought back common stock worth $2 billion, yielding a total payout ratio above 100%.
  • 12. First, while Coca-Cola paid out more capital than it earned over the last 12 months, it's in good company. 178% 168% 143% 141% 132% 130% 126% 123% 109% 105% PEP BA MMM COST HD KO CAT UPS DIS ORCL 10 Companies with High Total Payout Ratios The total payout ratio measures the sum of dividends and stock buybacks as a percent of net income, trailing twelve months
  • 13. Second, Coca-Cola enjoys wider profit margins than the typical large cap stock. 19% Coca-Cola's pretax operating margin (ttm) 17% Median pretax operating margin of the 100 biggest S&P 500 companies (ttm)
  • 14. Looking for more information like this? The Motley Fool’s mission is to help the world invest better. We’ve done this over the past 20 years by thinking long term and outside the box – even if that means turning Wall Street on its head. To receive a special free report about what The Motley Fool thinks might be the next big industry to come out of Silicon Valley, just click here now.