1. AS Business
Generating and Protecting business
ideas

2. Have you bought your book yet?
Deadline: Friday 13th September

3. So, you want to set up your
own business?
What do we call you?
What qualities do you need to have?

4. Objectives
• Understand and explain
how entrepreneurs identify
and exploit a market niche
• Understand the main
sources of ideas for new
business start-ups
• Examine the role of patents,
copyrights and trademarks
as methods of protecting
business ideas

5. So, you want to set up your own
business?
Where can you get an idea
from?
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6. What’s the best way to start a
new business?
Stick with what you
know?
or
Look for a gap in the
market?

7. Advantages and Disadvantages
Advantage Benefits Disadvantages
Knowing the
product or
service
Spotting a gap
in the market

8. Objectives
• Understand and explain
how entrepreneurs identify
and exploit a market niche
• Understand the main
sources of ideas for new
business start-ups
• Examine the role of patents,
copyrights and trademarks
as methods of protecting
business ideas

9. Initial Research
• Maps
• Demographic Data
• Look at competition
• Gaps in the market?
• Primary research
• Identify market
segments

10. Objectives
• Understand and explain
how entrepreneurs identify
and exploit a market niche
• Understand the main
sources of ideas for new
business start-ups
• Examine the role of patents,
copyrights and trademarks
as methods of protecting
business ideas

11. So, you have come up with your
new business idea!
What possible problems might
you face?

12. Shakeaway
• Shakeaway are launching a take away product
in supermarkets which will sell in the
lunchtime aisle.
• What problems, if any, will this create for
Shakeaway?

13. BP
• BP has developed a piece of plastic which fits
into the petrol tank of cars. This helps reduce
fuel emissions.
• What problems, if any, will this create for BP?

14. Jamie Oliver
• Jamie Oliver has bought out a range of food
bundles. All the correct ingredients, correctly
weighed are delivered to your door with a
recipe card.
• What problems, if any, might this idea face?

15. Copyright: the
protection given to
books, plays and films
Patent: exclusive right
to use a process or a
product, usually for a
fixed period of time, up
to 20 years.
Trademark: a word,
sound or image that
enables a business to
differentiate itself from
its competitors

16. Objectives
• Understand and explain
how entrepreneurs identify
and exploit a market niche
• Understand the main
sources of ideas for new
business start-ups
• Examine the role of patents,
copyrights and trademarks
as methods of protecting
business ideas

17. Plenary
Is luck or
research more
important
when setting
up a business?
Explain your
answer