Presented by OTAir as a non-vendor specific overview of how to use text message marketing in concert with and as compared to most other media.

1. INTERACTIVE
MOBILE ENGAGEMENT
three mobile solutions to...
๏ increase revenue
๏ decrease expenses
๏ generate leads
๏ foster brand loyalty
Tex
๏ improve customer service to
t It
Sa
y It
!

2. WORD OF MOUTH
...inexpensive interactive communications for reliable
and rapid engagement of a quality audience with
uniquely focused messaging via a universally desired
secure channel for intimate socializing.
...the 'holy grail' of personable, effective messaging!
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

3. WHO WE ARE | WHAT WE DO
๏ Founded in 2005 in Richmond, VA
๏ Mobile interaction engineering
๏ Turnkey, flexible, DIY SaaS SMS platform reaching 98% of U.S.
๏ Rapid mobile web architecting for info delivery & lead generation
๏ Instant, relevant, engaging conversation
๏ Wholistic incorporation into existing/future...
๏ Communications - email, online, voice, print, signage, etc.
๏ Operational systems - ERM, CRM, sales, inventory, etc.
๏ Business processes - person lifecycle management
๏ Physical environments - scenario appropriateness
๏ Consultative approach with a foundation of thousands of previous
successes & failures reduces risks & facilitates rapid positive ROI
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

4. SELECT CLIENTS & PARTNERS
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

5. SELECT CLIENTS & PARTNERS
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

6. SELECT CLIENTS & PARTNERS
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

7. COMMUNICATION ISSUES
a trio of primary challenges to all messaging
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

8. ๏ not fast enough
Message
๏ not seen in time
Distribution
๏ crowded for attention
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

9. ๏ no personalization
Message
๏ no customer segmentation
Irrelevancy
๏ no use of customer data
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

10. ๏ wrong time to call
Message
๏ wrong place to visit
'Non-gagement'
๏ lack of organic recall
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

11. COMMUNICATION ISSUES
distribution | irrelevancy | non-gagement
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

12. APPS, ADS & SCANS...OH MY!
so much power...so little reach
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

13. MOBILE WEB & NATIVE APPS
๏ multimedia opportunities
๏ minority user base; <30%
๏ tech/platform constrained
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

14. MOBILE ADS & SCAN CODES
๏ maximum creative exposure
๏ major relevancy & use issues
๏ tech/app/carrier constrained
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

15. SOCIAL MICRO-MESSAGING
๏ integrated social marketing
๏ just a drop in Niagara Falls
๏ mobile reach not assured
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

16. 3 EFFECTIVE SOLUTIONS
to ease communication issue woes
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

17. 3 EFFECTIVE SOLUTIONS
rapid foot / click traffic
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

18. 3 EFFECTIVE SOLUTIONS
receive individual data
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

19. 3 EFFECTIVE SOLUTIONS
improve service
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

20. 3 EFFECTIVE SOLUTIONS
rapid foot / click traffic
receive individual data
improve service
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

21. NOT 3, BUT 1!
rapid foot / click traffic
receive individual data
improve service
TEXT MESSAGING
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

22. SMS : A 3-IN-1 SOLUTION
quick & easy traffic | receive data | improve service
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

23. SMS WORST DEFINED AS...
...the text communication service component of
phone, web or mobile communication systems, using
standardized communications protocols that allow
the exchange of short text messages between fixed
line or mobile phone devices.
...a cute toy to be used with family & friends!
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

24. QUICK & EASY TRAFFIC
๏ integrated direct response
๏ sent in secs; read in mins
๏ no msg / relevancy conflicts
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

25. RECEIVE DATA
๏ keywords group customers
๏ names, emails, zips, dob
๏ menus, codes, surveys/polls
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

26. IMPROVE SERVICE
๏ customer/data triggers msgs
๏ insert personalization data
๏ two-way interaction
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

27. SMS BEST DEFINED AS...
...inexpensive interactive communications for reliable
and rapid engagement of a quality audience with
uniquely focused micro-messaging via a universally
desired secure channel for intimate socializing.
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

28. UNIVERSAL
device/carrier agnostic | used daily by 200 million
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

29. SECURE
safe wireless medium | personal device | removable
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

30. FAST
texts delivered within seconds
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

31. RELIABLE
1st mass communication method following disasters
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

32. INEXPENSIVE
pay for absolute reach at pennies per text
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

33. SIMPLE
160 unformatted chars for easy content creation
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

34. FOCUSED
a specific message to a specific audience
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

35. UNIQUE
easily personalized to each recipient
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

36. DESIRED
must opt-in | easy opt-out
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

37. ENGAGING
adds direct response to ads | relevancy inspires action
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

38. INTERACTIVE
instant response built-in | most reply within an hour
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

39. INTIMATE
conversation via most personal device
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

40. SOCIAL
6 billion texts daily in U.S. | preferred over voice
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

41. FLEXIBLE
any use | any device | anytime | anywhere | any how
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

42. MULTIMEDIA COMPARISON
how similar to word of mouth is other media
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

43. TV BEST DEFINED AS...
...inexpensive interactive communications for reliable
and rapid engagement of a quality audience with
uniquely focused micro-messaging via a universally
desired secure channel for intimate socializing.
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

44. RADIO BEST DEFINED AS...
...inexpensive interactive communications for reliable
and rapid engagement of a quality audience with
uniquely focused micro-messaging via a universally
desired secure channel for intimate socializing.
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

45. MAIL BEST DEFINED AS...
...inexpensive interactive communications for reliable
and rapid engagement of a quality audience with
uniquely focused micro-messaging via a universally
desired secure channel for intimate socializing.
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

46. EMAIL BEST DEFINED AS...
...inexpensive interactive communications for reliable
and rapid engagement of a quality audience with
uniquely focused micro-messaging via a universally
desired secure channel for intimate socializing.
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

47. WEB BEST DEFINED AS...
...inexpensive interactive communications for reliable
and rapid engagement of a quality audience with
uniquely focused micro-messaging via a universally
desired secure channel for intimate socializing.
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

48. SMS BEST DEFINED AS...
...inexpensive interactive communications for reliable
and rapid engagement of a quality audience with
uniquely focused micro-messaging via a universally
desired secure channel for intimate socializing.
...the closest digital medium to word of mouth!
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

49. IMPLEMENTATION
what's possible? | just how easy...really?
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

50. TEXT BOOK TO 68247
Standard message & data rates apply. No purchase necessary. Must be present to win. Winners chosen at random. One entry per number.
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

51. ๏ call to action in all media
๏ text keyword to short code
๏ instant, pre-configured reply
๏ various workflow options
๏ two-way communication
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

52. ๏ collect actionable leads
๏ NOW = higher rates
๏ all ads direct response
๏ mobile web adds options
๏ feed to lead / CRM apps
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

53. THE POWER OF
MICRO-MESSAGING
show me the money...stat!
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

54. 18-22% 55,000
broadcast 'best of...'
opt-in rate sms votes
10,000
opt-ins
10-55% 85%
sms coupon sms votes
redemption from tv promo
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

55. UP TO 26% 1,000
lift in same free student
day sales tax preps
$275,000
savings
344:1 ROI 20%
vs. 24:1 mail sms coupon
$0.20 cost/cust redemption
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

56. 80% OPT-
15.3%
IN
broadcast receipt code
retention submission
10,000
opt-ins
27% SOLD-OUT
deeper funnel unscheduled
penetration show in hours
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

57. "SERVICE SECOND TO NONE"

58. ADDITIONAL RESOURCES - DIGITAL
๏ Mobile Marketing Association – http://mmaglobal.com
๏ Wireless Week magazine – http://wirelessweek.com
๏ FierceMobileContent – http://fiercemobilecontent.com
๏ Mobile Marketer – http://mobilemarketer.com
๏ Branding Unbound blog – http://www.maverix.typepad.com/
๏ DMNews - Mobile – http://bit.ly/DMnewsMobile
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

59. ADDITIONAL RESOURCES - PHYSICAL
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

60. TEXT IT TO SAY IT
๏ 3 primary communication issues
๏ Message distribution, irrelevancy, non-gagement
๏ An increasing number of mobile options
๏ Benefits vary among methods garnering buzz...be careful
๏ SMS a 3-in-1 universal mobile product solution
๏ Drive foot / click traffic, gather data, improved engagement
๏ Implementation is quick, easy, versatile, inexpensive
๏ Results typically exceed expectations when embraced
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.