Make your government proposals persuasive. The Webinar will give you the hints and best practices to give your Federal Proposals better probability of winning.

1. Power of Persuasive
Proposals
Webinar Presentation (Preview)
OST Global Solutions, Inc.
301-384-3350 ● service@ostglobalsolutions.com
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• OST Global Solutions, Inc.Global Solutions, Inc.
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www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com

2. About the Presenter
Olessia Smotrova-Taylor
• President and CEO of OST, a Maryland consulting
and training company specializing in business
development, capture, and proposals.
• Practicing capture and proposal manager who won
more than $18 Billion in new business.
• President of the Board of Directors of the
Association of Proposal Management Professionals'
(APMP) National Capital Area (NCA) chapter
• Industry thought leader who regularly presents at
the APMP's international and other conferences,
roundtables, and proposal boot camps
• 16 years of experience in proposal and capture
management, marketing, and communications
• Prior to starting OST, won business for Raytheon
and Lockheed Martin, and wrote for the Financial
Times of London
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3. The Art of Persuasion
Most proposals bore to tears, annoy through excessive bragging, or insult with a
tutorial on something the customer already knows – but fail to persuade
 Government is composed of
individual people with different
drivers
 Most people are emotional buyers
 Logic and credibility are there to
justify the decision – to different
degrees with different people and
cultures
 Unconscious mind drives how
evaluators respond to proposal
content outside compliance
 Prestige, security, and career are at
stake
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4. Three Types of Mistakes that Lead to Executive Summary
Problems
While many wonder whether an executive summary is necessary if a proposal
doesn’t require it, others make it overly important; there is no middle ground
Mistake Type #1:
- Either
underestimating or
overestimating the
importance of an
Executive Summary
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5. Download the Full Presentation at:
www.ostglobalsolutions.com
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6. Helpful Resources
Master Executive Summaries to increase your
win probability
 Executive Summary Secrets self-study
course
- http://ostglobalsolutions.com/training/self-
study-courses/executive-summary-secrets.htm
 Article:
- http://ostglobalsolutions.com/resources/articles/
2007-2010/091211_Four-Executive-Summary-
Mistakes.htm
 Course: Executive Summaries For Winning
Proposals Workshop
- http://www.ostglobalsolutions.com/training/sche
dule
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www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com

7. Helpful Resources
Win Themes will get your proposal to resonate
with the evaluators and make it memorable
 Proposal Win Themes
Development Workshop (the
“secret sauce” of win themes
development): Next class on July
19, 2012
- http://www.ostglobalsolutions.com/
training/schedule
 Article:
- http://ostglobalsolutions.com/resource
s/articles/2011/2011-11-
7_proposal_win_themes.htm
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8. Contact OST for Your Proposal and Training Needs in
Federal Business Development
Thank you for attending!
www.ostglobalsolutions.com
Olessia Smotrova-Taylor Alex Brown
President & CEO Director of Services
Main 301.384.3350 Main 301.384.3350
Direct 301.769.6602 Direct 301.769.6601
Cell 240.246.5305 Cell 301.356.2909
otaylor@ostglobalsolutions.com abrown@ostglobalsolutions.com
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www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com

9. OST Global Solutions, Inc.
Business Development services to build your opportunity pipeline
Capture and proposal professionals to assist you with pre-proposal
preparation and all aspects of proposal development
Onsite and public training in all facets of business development
Proposal evaluation and process improvement
301.384.3350
service@ostglobalsolutions.com
Download the Full Presentation at
www.ostglobalsolutions.com
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www.ostglobalsolutions.com ● Tel. 301-384-3350 ● service@ostglobalsolutions.com