Is social media right choice for small businesses and start up companies? Get the answer here; read this story of “kleeto” and know how social media worked well for this start-up company.
Boost the utilization of your HCL environment by reevaluating use cases and f...
Social Media for Individuals and Small Businesses
1. GOTOMARKET 2012 – SOCIAL MEDIA FOR
INDIVIDUALS AND SMALL BUSINESSES
OMCAR 2012
Sunil Mahajan
Co-Founder & CEO, kleeto
13-Jan-2012
2. MARKETING FOR KLEETO – PARAMETERS?
kleeto– new concept
No history of similar services
Startup company – limited budget
3. MARKETING FOR KLEETO – NEED?
Marketing needs
Concept selling
Requires interaction/convincing
Targeted audience
Reach right people/no broadcast
For sure reach early adopters
Word of mouth marketing
Within limited budget
4. MARKETING FOR KLEETO – CHOICES?
ATL (TV/Radio/..)
Too expensive, no interaction
BTL
Interaction possible but short lived
Limited reach – slow in growth
Direct marketing
Expensive
Interaction possible but short lived
Slow in growth
5. SMM FOR KLEETO – RIGHT CHOICE?
Social Media
Not expensive
Interactive – long interaction possible
Can also be made personalized
Easy to reach early adopters
Friends and contacts
Right segment
Can grow faster at low cost
Word of mouth marketing in built in
media