An agency report for class "Advertising & Promotion Management"

1. Meet Hill Holliday Agency Report MKTG4752 – Advertising & Promotion Management

2. Agenda 1 2 3 4 Company Overview Clients & Differentiation Work Examples Hill Holliday in the News

3. 1Company Overview Founded 1968 in Boston 800 employees Median age: 29 years Median tenure: 2 years Current billings of approx. $1 billion Estimated revenues of $160m in 2009 Acquired in 1998 by IPG (Interpublic Group of Companies)

4. 1Company Overview Services Radio Print TV Media Advertising Designing & Implementation Media Strategy Development

5. Agenda 1 2 3 4 Company Overview Clients & Differentiation Work Examples Hill Holliday in the News

6. 2Clients & Differentiation Most Important Clients Dunkin Donuts (“America runs on Dunkin’”) Annheuser Busch Liberty Mutual Bank of America

7. 2Clients & Differentiation Client words about Hill Holliday: “While it’s technically called graffiti art, we were looking for a distinctive approach that would stand out and differentiate Dunkin’ in a sea of neon.” - John Costello chief global customer and marketing officer at Dunkin’ Brands “What Liberty Mutual and Hill Holliday have done is sustain a consistent effort, and they’ve been able to focus that on a single value. With this campaign, the social aspect wasn’t an adjunct. It was the centerpiece. To be able to tie a brand to that in an authentic way was the real master stroke. As a marketer you hope to achieve this type of campaign.” - Paul Alexander SVP, communications for Liberty Mutual Group

8. 2Clients & Differentiation Differentiation from Competition: Demand for advertising and marketing services comes largely from business that sell consumer products, entertainment, financial services, technology, and telecommunications They believe that profitability of individual companies depends on their creative skills and most importantly, maintaining client relationships

10. Agenda 1 2 3 4 Company Overview Clients & Differentiation Work Examples Hill Holliday in the News

11. 3Work Examples Annheuser Busch TV Commercial Liberty Mutual Responsibility Project WebSite

12. Agenda 1 2 3 4 Company Overview Clients & Differentiation Work Examples Hill Holliday in the News

13. 4Hill Holliday in the News Billboard on One Time Square for Dunkin’ Donuts, June ’10 Liberty Mutual reinvents responsibility project website, April ‘10

14. ThankYou ! Melody Monroe Jan Heinemann Brantley Wright Amanda Tharrington Sal Villari

15. Sources http://www.hhcc.com http://www.linkedin.com/companies/hill-holliday investing.businessweek.com/ http://www.boston.com/business/ticker/2009/06/ http://www.adweek.com/aw/content_display